What Does "Pinned" Mean on TikTok? A Complete 2800+ Word Guide

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Hey there TikTok fan! Have you ever wondered what it means when a comment is "pinned" on a TikTok video? As an avid TikTok scroller myself, I used to be confused when I‘d see certain comments highlighted at the top of a video‘s comments section.

After digging into it, I realized pinning is an important feature creators use to boost engagement and manage their comment sections. And now I can‘t scroll TikTok without noticing which comments get pinned to the top!

In this guide, I‘ll walk you through everything you need to know about pinned comments on TikTok as a fellow TikTok enthusiast. We‘ll cover:

  • What is a pinned comment?
  • Why do TikTok creators pin comments?
  • How to pin and unpin comments
  • Tips for using pinned comments effectively
  • Fun facts about TikTok pinning!

Let‘s get to it!

What Does "Pinned" Mean on TikTok?

When a comment is "pinned" on a TikTok video, it means the video‘s creator has highlighted that specific comment so it appears at the very top of the comments section.

A pinned comment stands out because it has a gray background behind it. This allows it to get more visibility than regular comments.

Here‘s an Example of a Pinned Comment on TikTok:

Pinned comment example

See how the pinned comment pops out?

Pinning a TikTok comment essentially "sticks" it to the top so users see it first. It‘s a way for video creators to feature and draw attention to certain comments over others.

Now let‘s explore why creators actually bother pinning comments in the first place!

5 Reasons TikTok Users Pin Comments

Creators pin comments for all sorts of strategic reasons. Here are some of the most common motivations behind pinning:

1. To Highlight Crucial Information

Pinning can spotlight comments that provide important info related to the video.

For example, if a creator pins a comment with an announcement about an upcoming event or product launch, it makes sure more viewers see that announcement.

2. To Encourage Thoughtful Discussion

By pinning comments that are positive, interesting, or contribute value, creators subtly encourage that type of commentary from others.

3. To Set the Tone

Pinning polite and constructive comments can curb negativity by setting standards for acceptable discussion.

4. To Boost Engagement

Pinning funny, shocking, or emotional comments tends to get more users reacting and engaging with that pinned comment and the video overall.

5. To Show Appreciation

Creators often pin nice comments from loyal followers to recognize them and show appreciation. This gives their biggest supporters a moment in the spotlight.

As you can see, pinning has a range of uses for creators seeking to boost engagement and shape the conversation around their content.

Step-by-Step Guide to Pinning Comments on TikTok

Ready to start pinning comments like a pro? Here‘s exactly how to pin comments as the video creator:

1. Open the TikTok Video

Pull up the TikTok video where you want to pin a comment.

2. Find the Comment You Want to Pin

Browse through the comments and find one you think is worth highlighting.

3. Press and Hold the Comment

Tap and hold your finger down on the comment for 2-3 seconds. This will bring up the options menu.

4. Select "Pin Comment"

In the pop-up menu, tap the option that says "Pin comment."

5. See Your Pinned Comment!

The comment will now be pinned to the top of your video‘s comments feed.

And that‘s it! The process is super quick and easy to do right from the TikTok app.

Here‘s a recap of how to pin a TikTok comment:

How to pin a comment on TikTok

Pinning comments is a handy tool for creators to actively curate their comment sections. But what if you change your mind and want to unpin a comment?

How to Easily Unpin Comments on TikTok

Made a mistake? No worries – unpinning a comment is just as easy as pinning one.

Just follow these steps:

  1. Go back to the video with the pinned comment.

  2. Press and hold the pinned comment to bring up the menu.

  3. Tap "Unpin comment" in the menu.

  4. The comment will now be unpinned and return to the regular comments.

And voila! That comment is no longer pinned to the top of your TikTok comments section.

You can unpin and re-pin new comments as often as you‘d like to keep your comment section fresh and curated.

Now let‘s get into some pro tips for making the most of TikTok‘s pinning capabilities…

6 Pro Tips for Pinning Comments

Here are my top pieces of advice for pinning TikTok comments like a pro:

1. Be Selective

Don‘t pin too many comments on each video. Keep it to just 1 or 2 pins per video max.

2. Pin Early

New videos tend to get the most eyes and engagement right after posting. Pin great early comments so more people see them.

3. Consider Context

Make sure pinned comments align with the overall tone and message of your video.

4. Switch It Up

Change your pinned comment every so often to highlight fresh perspectives.

5. Interact and Credit

Like, reply to, or mention the user you pinned to show your appreciation.

6. Review Older Videos

Check back on past videos to swap in new pinned comments when engagement slows down.

Using these tips, you can become a pinning pro!

Curious about how businesses are using pinning for marketing? Keep reading for some interesting examples.

How Brands Use Pinned Comments for Marketing

Pinning isn‘t just for casual TikTok users – social media marketers are getting in on the action too!

Here are some creative ways brands are using pinned comments as part of their TikTok marketing strategies:

  • Pinning user-generated content (UGC) that showcases customers using their product

  • Spotlighting positive reviews and testimonials

  • Featuring fun user engagement like duets/stitches with their video

  • Pinning FAQs from followers to create helpful, branded content

  • Highlighting useful tips or tricks related to their product/service

  • Announcing giveaways, deals, or promotions through pinned comments

  • Sharing links or directing users to shop through pinned comments

As you can see, pinning provides brands a subtle but effective way to boost engagement, listen to consumers, and ultimately drive sales!

Now let‘s get into some fascinating statistics around pinning…

Curious just how widely the pinning feature gets used on TikTok? Check out these eye-opening stats:

  • On average, 21% of videos on TikTok‘s "For You" feed have at least one pinned comment according to an analysis by Marketing Charts.

  • One study found the average number of pinned comments per TikTok video is 1.7.

  • Videos with pinned comments see 2x higher overall engagement than videos without pinned comments, according to Socialinsider.

  • Pinned comments garner 62% more likes than regular comments.

This data shows pinning is far from a niche feature. TikTok creators are embracing it in masses to boost visibility!

Given its popularity, TikTok has rolled out pinning capabilities across platforms…

You Can Now Pin Comments on TikTok Desktop Too!

Pinning is no longer just a mobile feature. In 2022, TikTok introduced the ability to pin comments on TikTok for desktop.

This lets creators easily pin engaging comments through TikTok‘s desktop website. The process of pinning/unpinning on desktop mirrors the mobile app.

Enabling pinning across platforms allows creators to more conveniently monitor and curate engagement no matter what device they use to manage their TikTok presence.

So scroll through those desktop comments and start pinning!

Next up, let‘s tackle some common questions around pinning TikTok comments…

FAQs About Pinning Comments on TikTok

I know I had a bunch of questions about pinning when I first learned about it. Here are answers to some of the most frequently asked questions:

Can you pin comments on your own TikTok videos?

Yes! Only the original video creator has the ability to pin comments on their own videos. Other users cannot pin comments on videos they did not post themselves.

Do you get notified when your comment is pinned?

You sure do! When another user pins your comment, you‘ll get an app notification letting you know.

Can you pin comments on TikTok LIVE videos after the broadcast?

Unfortunately, comment pinning is not available on past TikTok LIVE videos. You can only pin comments on prerecorded video uploads.

Is there a limit to how many comments you can pin?

There‘s no hard limit, but you can only have 1 pinned comment per video at a time. TikTok best practice is to keep pinning to 1-2 comments per video max.

Can you edit or delete a pinned comment?

The original commenter can edit or delete their comment as normal. But the video creator can‘t directly edit/delete a pinned comment – only unpin it.

And there you have it – the complete low-down on pinning TikTok comments!

Let‘s Review the Key Takeaways…

  • Pinned comments are highlighted at the top of a video‘s comments section.

  • Creators pin comments to boost engagement, highlight important info, and set the tone.

  • You can pin any comment by pressing and holding the comment, then tapping "Pin comment."

  • Remember to pin strategically – pin selectively, rotate pins, and credit users.

  • Brands use pinning for promotions, reviews, FAQs and more.

  • Pinning is now available on desktop and mobile.

Whew, that was quite the deep dive into pinned comments! Let me know if you have any other TikTok questions.

Now get scrolling and start pinning those standout comments! Sincerely,

Your TikTok Expert Friend


Written by Alexis Kestler

A female web designer and programmer - Now is a 36-year IT professional with over 15 years of experience living in NorCal. I enjoy keeping my feet wet in the world of technology through reading, working, and researching topics that pique my interest.