Twitter is famous for helping level the playing field when it comes to online marketing. Some say that they have down right leveled it off so completely that it is now flat. How do you rise above this leveled playing field and increase your Twitter followers fast?
10 Ways to Increase your Twitter Followers That You May Not Know
great content repeatedly
Your Twitter followers are not going to ever have the time to view every single tweet in their feed. They are going to miss your great content if you only tweet it out once. Use a tool like HootSuite to schedule your same content out for tweets multiple times.
Avoid becoming spam by creating a slightly different description of the content for each one. Also, you won’t want to tweet this out on, say, an hourly basis. Three to four times during a day is usually enough to be sure you caught the eye of your followers. Every major brand does this, but be reasonable with this tip!
Tease your audience
Nobody likes a tease? Tell that to Twitter followers who love following upcoming events with anticipation. This is your chance to get people excited about new products and services before they come out. Send out tweets about “what we have happening in a week” giving hints, connect these related tweets with a unique hashtag, and count down to the big reveal.
Be a live tweeter for events in your industry
Discover what sort of conversations your followers react to. Then join in on live conversations that they are involved in. This can be as simple as a sports apparel company tweeting about the World Cup during matches, or a medical supply company tweeting during an address about health care.
Only pay to promote your best events
Paying to promote a tweet about that new blog post may not be your best strategy. A better one would be to pay to promote your next big sale, event, or give-away. These important steps in your brand’s story are what are going to get people interested.
Twitter followers are much more likely to click on a promoted tweet that says “Check out our savings on new iPads,” over one which reads “A blog post about our new iPad deals.”
Have things that are only exclusive to your Twitter followers
In relation to the above suggestion, you can drive your Twitter follower numbers by telling them that this event, promotion, or sale is exclusive to those on Twitter. Use a promo code that you tweet out, connect everything with a hashtag to make it easy to follow, and watch as retweet rise because your Twitter followers want their Twitter followers to know about this exclusive deal on their shared platform.
Connect with relevant influencers
People who are already popular on Twitter can be your key to connect with others, and legitimize your account. The best current example of this is in the celebrity world is George RR Martin joining Twitter.
There had been many clone George RR Martin accounts, but none had the following his gained overnight because of one key fact: He had his publisher verify that his @GRRMspeaking account was legit. This key influencer legitimized his account, sent his numbers sky high over night, and you can do it too. Find influencers in your niche, engage with them, and when they start retweeting your message, and giving you @Mentions, you can see your numbers shoot up radically too.
Give your followers a real reason to retweet
An interesting new Twitter strategy is know as the Flock to Unlock. This is a contest that takes place on Twitter. The contest is to get a certain number of retweets to happen in order to unlock prizes, discounts, and other exclusive promotions.
Find partners in the offline world
Partnering up with those who are similar industries to you, such as your suppliers, can help you both gain more Twitter followers. A common way to do this is to partner up with someone, work on an event together, and work to promote it. A bar can partner with a locally brewed beer, a trucking company can partner with a local truck stop, a clothing manufacture can pair up with a model. The list is endless!
Send out other people’s great content
Some of the best jumps I’ve had in my Twitter followers numbers is when I have tweeted out someone else’s content and mentioned them in the tweet. They say thanks, retweet it to their followers, and I get a boost because their followers see that I have similar interests to their own.
Become friends with Twitter’s advanced search
Twitter’s advanced search tool is for those who are serious about getting their Twitter follower numbers up quickly. It going far beyond watching the trends, or a simple hashtag search.
This tool helps you cut through all of the noise on Twitter and find the relevant conversations, people, and hashtags that will matter to you. Let Mashable teach you more about this powerful tool.
Do you have any unusual follower gaining tips on Twitter? Mention them below so that we can discuss them further!