Alexis Kestler
America has no shortage of talented and creative social media influencers. From TikTok dances to YouTube pranks to Instagram fashion, these digital creators have truly reshaped pop culture and left an undeniable impact on our society.
As we enter 2023, a new class of rising influencer stars is set to take the internet by storm. At the same time, many established icons continue to demonstrate their formidable staying power through adaptability and consistent audience engagement.
In this post, we will introduce you to 10 of the biggest American influencers who are poised for even greater fame and success in the coming year. You‘ll meet inspiring entrepreneurs, captivating performers, savvy businessmen, and authentic creators.
Get ready to be wowed!
1. Charli D‘Amelio (@charlidamelio)
Boasting an astronomical 47.7 million Instagram followers, 17-year-old Charli D‘Amelio is the undisputed queen of TikTok. She rocketed to fame in 2019 through viral dance videos that highlight her natural talent and bubbly personality.
Brands have taken notice, with Charli scoring partnerships with Dunkin‘, Prada, Louis Vuitton, and other major companies. She also launched her own line of accessories and teamed up with sister Dixie to start a podcast.
Charli‘s Insta feed gives followers an inside look into her glitzy life rubbing shoulders with other Gen Z stars at glamorous events. Fans feel connected to the down-to-earth Connecticut teen who shares glimpses into everyday moments too.
With new singles and a reality show in the works, Charli‘s future shines blindingly bright. The sky‘s the limit for TikTok‘s first homegrown superstar!
2. Addison Rae (@addisonraee)
Addison Rae Easterling captivated the internet through her sassy TikTok dances set to the year‘s hottest tracks. Boasting well over 38 million Instagram devotees, the 22-year-old Louisiana native has one of social media‘s most loyally engaged followings.
After making her acting debut in Netflix‘s "He‘s All That" remake, Addison is now venturing into the music world with catchy pop tracks showcasing her vocals.
Meanwhile, the fashion and beauty influencer displays her modeling chops through shoots with prestigious magazines like Vogue and Cosmopolitan. Brand sponsorships roll in thanks to her coveted Gen Z demographic.
Addison gives fans a peek into the jet-setting lifestyle of a budding A-lister, while still keeping things real through vulnerable posts addressing mental health struggles. As her star rises, this rising it-girl remains grounded in her small-town roots.
3. MrBeast (@mrbeast)
At just 24 years old, Jimmy "MrBeast" Donaldson has built an online empire that most YouTubers could only dream of. Outlandish stunts and massive cash giveaways have helped him amass over 26 million Instagram fans eager for more over-the-top antics.
Viral videos like last year‘s real-life Squid Game replica or offering $10,000 to spend the night in his childhood room keep viewers hooked. Meanwhile, the Kansas native has expanded into other business ventures like "MrBeast Burger" eateries across the country.
While best known for expensive escapades, MrBeast also has a heart of gold. His philanthropy includes massive donations to charity and individuals in need.
MrBeast proves that with creativity, showmanship, and sheer force of will, influence knows no bounds. We can‘t wait to see how he tops himself in 2023!
4. Dixie D‘Amelio (@dixiedamelio)
As younger sister to TikTok‘s biggest star Charli, 21-year-old Dixie D‘Amelio had an instant in with the Gen Z crowd. But hermagnetic personality and catchy music helped Dixie carve out stardom in her own right.
Boasting 23 million Instagram fans and over 55 million TikTok followers, Dixie has become a bonafide influencer and pop sensation.
After debut single "Be Happy" made waves in 2020, her discography now includes feel-good dance anthems and emotional ballads appealing to a wide audience. Dixie gives an intimate look into her songwriting process through Instagram Stories.
The blonde beauty isn‘t afraid to get real about her insecurities either. Dixie‘s openness about mental health makes her incredibly relatable to followers.
As she embarks on her first headlining tour in 2023, this rising pop princess is well on her way to household name status!
5. Logan Paul (@loganpaul)
No stranger to controversy, Logan Paul first made headlines through his Logan Paul Vlogs YouTube channel with its signature stunts and pranks. But in recent years, the social media showman has made serious moves to reinvent his career.
With 25 million Instagram followers, one of the internet‘s largest podcasts, and new ventures like sports memorabilia company Liquid Labs, Logan is a model entrepreneur. His growing business empire keeps his tempestuous past from defining him.
Of course, the boxer stays busy thrill-seeking too! Logan documents his training regimenpreparing for exhibition bouts with icons like Floyd Mayweather. Spectators can‘t resist rubberneckingthe 27-year-old‘s latest antics.
After weathering several scandals, Logan continues moving forward. His tenacity proveshe won‘t be canceled any time soon!
6. James Charles (@jamescharles)
As beauty influencers go, few can compete with the creativity, glamour and larger-than-life persona of James Charles. The 23-year-old makeup artist won over Gen Z and beauty junkies alike with his fierce lewks and fun personality after becoming CoverGirl‘s first male spokesmodel back in 2016.
On track to hit 22 million Instagram followers soon, James gives followers a peek behind the curtain with GRWM (get ready with me) routines and reviewsnew makeup launches. His Bombchel makeovers go viraltoo!
While no stranger to backlash over questionable conduct, the New Yorker apologized and seems to have bounced back. His sold-out Sisters apparel line and Morphe palette collab prove his devoted fanbase sticks around.
In 2023, we expect James to continue serving face and fabulousness with even bigger, bolder beauty looks. Slay, queen!
7. Caitlyn Jenner (@caitlynjenner)
As part of the ubiquitous Kardashian-Jenner clan, Caitlyn Jenner (formerly known as Bruce Jenner) first entered pop culture consciousness back in the 70s for Olympic glory thenthrough Keeping Up with the Kardashians.
But Caitlyn‘s 2015 transitionand subsequent advocacy brought transgender issues mainstream like never before. Her 2021 gubernatorial run also kept the star in headlines.
With 14 million Instagram supporters, Caitlyn gives fans a peek into her fabulous Malibu lifestyle alongside inspirational messages aboutbeing your authentic self. Glamorous photoshoots and throwbacks to her athletic youth keep followers engaged too.
While controversial opinions have sparked backlash, Caitlyn‘s cultural impact as a positive transgender role model remains undisputed. And she continues using her platform to uplift marginalized communities.
8. Shane Dawson (@shanedawson)
One of YouTube‘s OG influencers, Shane Dawson earned 19 million subscribers through goofy sketches, conspiratorial docuseries, and collaborations with Jeffree Star, Jake Paul and others. But several scandals nearly derailed his career.
After facing accusations of racism, misogyny and inappropriate jokes about minors, the 34-year-old issued multiple apology videos. Many sponsors dropped him, but Shane took time for self-reflection.
In the two years since, Shane reinvented himself through raw confessionals about his mental health struggles. While mostly avoiding controversy in recent months, he warns followers relapse happens. His honesty helps destigmatize conversations about things like medication and therapy.
While 7 million Instagram fans prove many still support Shane, rebuilding trust remains an ongoing process. His determination to change shows cancellation doesn‘t have to be the end though.
9. Casey Neistat (@caseyneistat)
Once a prolific YouTuber, these days Casey Neistat focuses on other entrepreneurial ventures. But the filmmaker and vlogger still boasts an impressive 3 million Instagram following.
Creative cinematic travelogues first put Casey on the map back in 2010 alongside his brother Van. His unique style captivated viewers.
Casey then skyrocketed to fame through self-made iPhone commercials and Snapchat‘s earliest video experiments. Gearing up for the vlogging explosion, his daily life missives set the template many influencers still follow today.
The 41-year-old‘s current Instagram showcases his lavish adventures abroad with wife Candice and their two kids. Epic drone footage blends with powerful messages about political and environmental activism too.
A consummate innovator, Casey constantly reinvents himself. He recently announced plans to develop the first-ever free high school aimed at marginalized communities. Count on him to shake things up in 2023!
10. Olivia Jade (@oliviajade)
The daughter of Full House star Lori Laughlin, Olivia Jade made headlines for all the wrong reasons during 2019‘s infamous college admissions scandal. But the 23-year-old is on a redemption tour after taking time to reflect.
Having lost lucrative brand deals and getting dropped from USC, Olivia returned to YouTube last year to apologize. She now aims to learn from past mistakes and earn back trust. Recent vlogs tackle topics like mindfulness, cooking fails and thrifting hauls.
On Instagram, Olivia models for brands willing to give her second chance while opening up about regrets over privileged behavior. She hopes to advocate for equity in education moving forward.
While still rebuilding her career, Olivia demonstrates growth through accountability. Her 1.2 million Instagram fans root for the humbled influencer‘s comeback.
