Top 13 Content Marketing Tools for Growth and Engagement

Content marketing has become an indispensable part of any business‘s digital marketing strategy. With consumers spending increasing amounts of time online, creating and distributing valuable, relevant, and consistent content is key to attracting and retaining an audience.

The right content marketing tools can make the process much smoother and more effective. This guide will explore the top 13 content marketing tools available today to help grow your business and boost engagement.

What is Content Marketing?

Before diving into the tools, let‘s quickly go over what content marketing entails.

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. The goal is to drive profitable customer action by building trust and rapport with your target audience.

Unlike traditional advertising, content marketing does not explicitly promote your brand or product. Instead, it aims to provide useful information to nurture potential customers and generate brand awareness and loyalty. The focus is on creating relationships through helpful content rather than direct sales pitches.

How Does Content Marketing Help Businesses?

Investing time and resources into content marketing offers many benefits, including:

• Increased website traffic: Quality content attracts visitors through search engines and shares on social media.

• Improved SEO: Search engines favor websites with fresh, regularly updated content focused on target keywords.

• Lead generation: Content like gated assets help capture visitor information for lead nurturing.

• Audience building: Consistently valuable content helps convert one-time visitors into loyal brand advocates.

• Brand building: Useful, engaging content strengthens your brand identity, expertise, and trustworthiness.

• Sales enablement: Content can move prospects through the sales funnel by addressing concerns at each stage.

With the right strategy, content marketing delivers a positive ROI by lowering acquisition costs and providing long-term value.

Challenges in Content Marketing

Developing a successful content marketing strategy comes with a few common challenges, including:

• Producing enough high-quality, valuable content consistently
• Promoting content effectively to reach your target audience
• Creating compelling content formats that encourage engagement
• Analyzing performance to identify content gaps and optimization opportunities
• Attributing content to downstream revenue and measuring true ROI

The good news is content marketing software and tools can help tackle many of these challenges to streamline and enhance your efforts. Let’s explore some of the top options.

Semrush

Semrush is an all-in-one online visibility management platform covering SEO, content marketing, competitor research, PPC, and social media marketing.

With over 50 tools to choose from, Semrush provides in-depth data and insights to attract and grow your target audience faster. Key features include:

• Keyword research: Uncover millions of popular national and local keywords to optimize your content.

• Competitor analysis: Analyze competitors’ strategies to inform your own SEO and content efforts.

• Content analytics: Identify high-performing content topics and types to guide your content creation.

• Campaign management: Create, execute, and monitor integrated digital marketing campaigns across channels.

• Market research: Use keyword and domain data to find new distribution and partnership opportunities.

Trusted by leading brands like Microsoft, Ford, Amazon, and Adidas, Semrush is a powerful all-in-one platform for data-driven content and digital marketing.

BuzzSumo

BuzzSumo is a content insights and monitoring tool to uncover high-performing content ideas and influencers. Core features include:

• Content discovery: Analyze any topic or competitor to see the shared content resonating with your target audience.

• Influencer identification: Discover authors and social media accounts creating content that gets engagement.

• Alerts: Get notified when new content on your keywords or competitors is published.

• Analytics: See detailed performance data on content engagement and backlinks.

BuzzSumo‘s vast data insights help create content your audience already loves, identify influencer partnership opportunities, and monitor your content‘s performance.

Over 100,000 brands and publishers use BuzzSumo to enhance their content marketing, including Tripadvisor, Reebok, and Forbes.

Zoho Campaigns

Zoho Campaigns provides a comprehensive email marketing platform to create, execute, and track campaigns that drive engagement. Features include:

• Drag-and-drop builder to quickly create emails and landing pages.

• Campaign automation with pre-built and custom workflows.

• Lead scoring and segmentation to deliver targeted, personalized content.

• A/B testing to optimize messaging and design for higher engagement.

• In-depth analytics on opens, clicks, responses, and ROI.

Zoho Campaigns seamlessly integrates with Zoho CRM to combine email marketing with other systems like lead management, customer support, and financials.

Trusted by brands like Nike, Sony, and Toshiba, Zoho Campaigns helps engage your audience through targeted email content and automation.

Movavi Video Editor

Video marketing has exploded in popularity, and Movavi Video Editor makes it easy for businesses to create compelling video content. Key features include:

• Intuitive drag-and-drop editor suitable for beginners.

• Extensive media library with animations, filters, stickers, and more.

• Preset templates for different content types like promo videos and tutorials.

• Tools to cut, crop, merge, stabilize, and enhance footage.

• Ability to export videos for social media platforms or play on websites.

Movavi Video Editor allows marketers to produce professional-looking video content without advanced technical skills or extensive training.

Movavi is used by brands like PayPal, Philips, Discovery Channel, and Adobe to unlock the power of video content.

Canva

Canva makes graphic design simple, enabling businesses to create visual content without professional design expertise. Key features include:

• Huge library of templates for social media, presentations, posters, documents, and more.

• Customizable themes, fonts, elements, and color schemes.

• Photo editor with one-click auto-enhancements.

• Ability to collaborate and get approvals in real-time.

• Tools to resize content for any format from Instagram posts to billboards.

Canva democratizes design to help brands produce quality visual content consistently and efficiently.

Over 60 million users like Dropbox, PayPal, and Forbes create visual content with Canva to power their marketing.

HubSpot

HubSpot‘s marketing platform combines content creation, distribution, analytics, and automation. Features include:

• AI-powered tools to optimize and repurpose content for all formats and channels.

• In-depth analytics on content performance from views to conversions.

• SEO recommendations and optimization tools.

• Content personalization with dynamic calls-to-action and messaging.

• Workflows to automate cross-channel content promotion and follow-ups.

HubSpot empowers marketers to create, deliver, track, and optimize content for lead generation and nurturing.

HubSpot works with 64,000+ customers including Subway, Purple, and Bose to drive content marketing success.

BigMailer

BigMailer provides a user-friendly email marketing platform to engage your subscribers. Key features include:

• Drag-and-drop builder to quickly create broadcast emails.

• Automate multi-step campaigns like lead nurturing sequences.

• Flexible subscriber segmentation and groups.

• A/B testing to optimize campaigns for open and click-through rates.

• Detailed real-time analytics on delivery, opens, clicks, and more.

BigMailer makes it easy to create beautiful, responsive email newsletters to turn subscribers into loyal fans and customers.

BigMailer works with growing businesses like Greenback Expat Tax Services and Dealslands to drive results through email content.

Wordable

Wordable streamlines content creation by allowing you to write and format in Google Docs then publish directly to your website or blog. Key features include:

• One-click export from Google Docs to WordPress, Medium, or other platforms.

• Automated cleanup of formatting inconsistencies and errors.

• Insert images, embed videos, add tags – all from Google Docs.

• Bulk export multiple Google Docs to your CMS.

• Collaborate with others in Google Docs then export to your site.

Wordable bridges the gap between content creation and publishing, making it easier to produce high-quality content for your platforms.

Wordable customers include IBM, Reuters, and Gartner who leverage Google Docs at scale for streamlined content marketing.

KingSumo

KingSumo helps generate leads through giveaways and contests. Features include:

• Create contests, giveaways, or sweepstakes in minutes with customizable templates.

• Promote through your website, email lists, and social channels.

• Collect key lead details for follow-up like emails and phone numbers.

• Integrate with tools like MailChimp, Drip, AWeber, and more.

• Detailed analytics on entries and new leads generated.

KingSumo delivers leads and brand exposure through viral giveaway content that captures attention.

Top brands like Microsoft, SAP, and HP leverage KingSumo giveaways to lower customer acquisition costs and build their audience.

Uberflip

Uberflip‘s content experience platform creates personalized content hubs to engage website visitors. Features include:

• Automated content aggregation from all sources into personalized hubs.

• Visitor segmentation and targeting based on interests and attributes.

• Content customization with calls-to-action, offers, videos, and layouts for each segment.

• Lead capture forms, chatbots, and other conversion elements.

• Analytics on engagement across content types and conversion points.

Uberflip provides the tools to tailor the content experience for each visitor to drive deeper engagement.

Customers like Kapost, Tableau, and OpenText use Uberflip to turn generic websites into targeted content experiences.

ClickFunnels

ClickFunnels offers a sales funnel builder for marketers along with advanced marketing automation. Features include:

• Pre-built funnel templates like webinar funnels, product launch funnels, lead gen funnels.

• Customizable page builder to create high-converting capture pages, order forms, etc.

• Membership site capabilities including gated content, pricing tiers, and more.

• Automate messaging sequences and follow-ups for funnel steps.

• A/B testing and analytics to optimize funnel conversion.

ClickFunnels makes it easy to map out conversion-focused customer journeys then leverage content and automation to guide visitors through each stage.

Over 101,000 marketers use ClickFunnels to build sales funnels around their content and multiply conversions.

GetResponse

GetResponse combines email marketing, landing pages, and marketing automation. Key features are:

• Email editor to build beautiful, mobile-responsive newsletters.

• Automate multi-message email sequences to nurture new contacts.

• Landing page builder with hundreds of templates and integrations.

• Forms and popups to capture leads across your website.

• Sales funnels to guide prospects through tailored content journeys.

• In-depth analytics on all email and landing page content.

GetResponse enables you to not only send effective marketing emails but also use content to attract and convert website visitors.

GetResponse works with over 350,000 active users including companies like IKEA, Microsoft, and Volvo.

Ahrefs

Ahrefs provides robust SEO and content optimization tools, including:

• Detailed keyword gap analysis to uncover high-potential content opportunities.

• Recommendations to improve content quality and on-page SEO elements.

• Content explorer to analyze competitors‘ top-performing content by engagement and traffic.

• Automated site audits identifying issues impacting performance like site speed.

• Rank tracking to monitor content‘s keyword rankings over time.

Ahrefs helps create SEO-optimized content aligned with topics and formats that attract your target audience.

Over 100,000 businesses use Ahrefs to expand organic search traffic through strategic search-focused content creation.

Hootsuite

Hootsuite is a social media management platform great for promoting and monitoring your content across social channels. Key features include:

• Unified inbox to easily manage messages and notifications from all connected profiles.

• Post scheduling to distribute content at optimized times.

• Saveable queues of approved content for efficient posting.

• Monitoring tools to track content performance and engagement.

• In-depth analytics on followers, clicks, shares, engagement, and more.

Hootsuite saves time managing social profiles so you can focus on creating the top-performing social content your channels need to grow.

Trusted by over 18 million users including brands like Hulu, Uber, and Buffer, Hootsuite helps extract the most value from social content.

Final Thoughts

The right tools provide the insights, automation, and efficiency to overcome content marketing challenges and drive real results. From ideation to creation to distribution to optimization, solutions are available to streamline and enhance every content marketing process.

When evaluating options, consider your team’s biggest pain points and identify the tools that can alleviate them. Most importantly, choose solutions that will work cohesively together to support a comprehensive content strategy, not operate in silos.

With these top content marketing technologies and an effective implementation approach, your brand can win audiences and turn them into lifelong customers through the power of remarkable content.