Do you want to know the best time to publish your posts on TikTok to reach your target audience and grow your brand? Worry no more! This post will show you the best times to make posts on TikTok.
When it comes to social media platforms, TikTok has grown into some revolution of some kind within a short period. Because of its mass appeal, as a TikToker, you may be wondering how to thrive on such a massive platform. Having a large audience is vital. But this is possible if you make your account visible by posting regularly. And that is not enough.
You have to know when your target audience will be available to consume your posts. Then, how can we determine that? Knowing when a decent percentage of your target audience is available to engage with your content is a task many have tried to undertake but haven’t come up with an absolute result.
Marketing your brand on TikTok has gotten harder these days. This is because the platform has grown rapidly in popularity, and competition has soared as well. Thus, putting your brand out there is a struggle. But then, you have to keep trying. A strategy that can help you out is knowing what the best time to post on TikTok is.
It will make no sense to sweat it out to make good content, only to post them when most of your audiences aren’t using the app. Thus, we will take a wholesome look at how to go about determining the best time to make posts on TikTok.
Best Times to Post on TikTok
After numerous researches, paying attention to different accounts, and observing trends on the social media platform, we came up with the following times as the best times to post on TikTok:
- Monday: 6 AM, 10 AM, 10 PM
- Tuesday: 2 AM, 4 AM
- Wednesday: 7 AM, 8 AM, 11 PM
- Thursday: 9 AM, 12 AM, 7 PM
- Friday: 5 AM, 1 PM, 3 PM
- Saturday: 11 AM, 7 PM, 8 PM; 9 AM
- Sunday: 7 AM, 8 AM, 4 PM.
When most people come on social media, they are looking for something that can attract them. These range from videos to audio content. They are constantly going from one post to another, looking for something fresh to kill time.
Thus, creating quality content should be among your goals and knowing when best to arrest your followers’ attention. Therefore, to achieve these, you need to know the location of your audience and what time they use TikTok.
1. Your Audience Location
The TikTok platform is used by people from all strata and regions of the universe. Statistics show that about 150 million people in China use the app. in the US, it is over 14 million of the populace, while India has an outstanding 20 million users of TikTok. These statistics are very vital if your audience comes from diverse regions different from yours. This will have a say on when you should make your posts on the app because of the possible difference in time zones. Thus, posting content on TikTok while considering only your time zone could be you doing great harm to your brand.
Therefore, the big question is how you can use this to determine the best time to publish your posts on TikTok. First things first: know where the bulk of your target audiences are located. You can use the analytics feature of your TikTok Pro account to help you out here.
The Analytics feature will take count of your followers, gender divisions, and where they hail from. Meanwhile, switching to the TikTok Pro account is quite easy. Let’s show you how to do it. Go to the privacy and settings area on your TikTok profile. You will see three dots on the top right hand of your mobile device. You will have the option instructing you to Switch to Pro Account. There are a couple of steps you will be instructed to follow. After that, you now have a Pro account.
You will find the Analytics feature in the Accounts section of your privacy and settings area. You will find the Followers tab in Analytics. This tab will avail you with details on your followers.
2. Your Audience Time Zone
Secondly, you have to know when your followers will be awake. This will be the most realistic time to hit them with your posts. This may seem tasking, but a good knowledge of how time zones work will make it quite easy. If your followers are mostly in a country or region where the time zone is not too different from yours, say an hour’s difference, then you don’t need to worry too much as there won’t be any noticeable negative influence on your posting strategy.
But if, for instance, we are staring at a time difference of about 7 to 8 hours, you will have no choice but to tailor your posting schedules based on your audience’s time zone.
3. Content Schedule
The one problem you may face after determining your audience’s time zone is how to schedule your posts. This is because TikTok is not equipped with any feature that can help you do that. Also, there are no social media service tools at present that have compatibility with TikTok. This is probably due to the social platform’s relative newness in the industry.
The only option you may have is to create a content schedule strategy that will consider your followers’ time zone. This may be difficult to achieve if you are dealing with a large time zone difference, but it is not impossible.
1. How frequently should I make posts on TikTok?
Posting content twice or thrice each day, just as many TikTok influencers do, is not bad. But, given that TikTok is video-inclined, it is difficult to nail it hard with a single content. And it isn’t easy to make as compared to making text-based posts on platforms like Facebook.
Thus, you have to make every post on TikTok worth the effort. And to make them count, you need to take your time to create quality content and not quantity. Your videos should be capable of holding your audience spellbound. Thus, you should be able to post at least once a day using this quality-over-quantity strategy.
2. Does the time you post on TikTok matter?
Yes, it matters a lot. If you are serious about obtaining growth on the social media site, you will ensure no stone is left unturned. This includes the time you post on the app. Thus, as a serious TikToker, the time you post will be the time you know there is a better chance of your audience engaging your content. And this involves knowing the location of your audience and the differences in time zones.
3. Are hashtags effective on TikTok?
Yes, hashtags work on TikTok. They are integral to how the social media platform operates. One of the most prominent forms of engagement on TikTok is the hashtag challenge. Aside from this, hashtag help you find certain niche content you are interested in. it is an easier way to locate the content you can’t readily find. Businesses employ them to know more about their brand’s performance. Thus, the uses of hashtags are numerous, which underlines their significance.
4. What are the genuine ways of getting more views on TikTok?
There are genuine ways of achieving such on TikTok. All you need is time and dedication. These strategies include producing top-quality content, incorporating appropriate hashtags in your video descriptions, creating shorter videos, incorporating music to your videos, ensuring that your content is engaging enough, being a part of trends and challenges, and so much more.
These methods may be time-consuming, but they are not difficult to accomplish. In the long run, they are bound to give you ample results.
The right time to make TikTok posts is very difficult to determine. There is no specific time agreed upon. This is because of so many factors, such as differences in locations and time zones of your target audience. The best time to post on TikTok is subjective. Thus, we have seen in this article that you need to determine the location of your target audience and know the differences in time zones.
This may seem tasking, but a good knowledge of how time zones work will make it quite easy. If your followers are mostly in a country or region where the time zone is not too different from yours, say an hour’s difference, then you don’t need to worry too much as there won’t be any noticeable negative influence on your posting strategy. But if, for instance, we are staring at a time difference of about 7 to 8 hours, you will have no choice but to tailor your posting schedules based on your audience’s time zone.