How To Change TikTok Username In 2023? Full Guide

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As a social media marketing expert with over 5 years of experience helping brands expand their reach on TikTok, I‘m often asked: can you change your TikTok username?

The short answer is yes, you can change your username on TikTok. However, there are some limitations and best practices you need to keep in mind, which I‘ll cover in detail in this comprehensive guide.

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As TikTok has grown to over 1 billion monthly active users, having a memorable and brand-aligned username is more important than ever. As an SMM expert, I always advise my clients to put significant thought into their original username selection.

However, as trends change rapidly on TikTok, you may find your current handle is limiting your growth potential. The ability to change your username gives you an opportunity to revamp your brand.

In this complete guide, I‘ll cover:

  • Rules and limitations around changing your TikTok username
  • Step-by-step instructions on how to change your username
  • Tips for selecting a new username that aligns with your brand
  • The difference between your TikTok display name and username
  • Key takeaways and final thoughts

Let‘s dive in!

Rules and Restrictions For Changing TikTok Usernames

While TikTok does allow username changes, there are a few rules and restrictions in place:

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Here are the key limitations:

  • You can only change your username once every 30 days
  • Your new username must be between 2-24 characters
  • Your new username can only contain letters, numbers, underscores and periods
  • You cannot end your username with a period

Additionally, once you change your username, the old one becomes available for anyone else to claim. So you risk losing your brand identity if you change it too frequently.

When weighing if and when to change to your username, keep these rules in mind to avoid issues down the line.

Step-By-Step Guide: How To Change Your TikTok Username

If you‘ve decided it‘s time for a new username that better represents your TikTok brand, the process is straightforward:

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Here is how to change your TikTok username in just a few simple steps:

  1. Open TikTok and go to your profile page
  2. Tap the "Edit Profile" button
  3. Tap on your current username
  4. Type your new desired username
  5. Check availability (green check = available)
  6. Tap "Save" to confirm the change

And you‘re done! It‘s a seamless process as long as your new username aligns with TikTok‘s rules.

Choosing a New TikTok Username: 6 Pro Tips

When brainstorming a new TikTok username, you need to be strategic. As a social media marketer, I recommend keeping these tips in mind:

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  1. Make it memorable and catchy
  2. Keep it consistent with other platforms
  3. Use relevant keywords
  4. Reflect your brand image
  5. Consider searchability
  6. Check availability

Follow this advice to land on a new TikTok username that elevates your brand and leaves a lasting impression.

TikTok Name vs. Username: Key Differences

It‘s important to clarify the difference between your TikTok name and your TikTok username:

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Your TikTok name is the display name shown on your profile page. This can be changed every 7 days.

Your TikTok username is the unique handle that appears in your profile URL. It can only be changed once every 30 days.

Key Takeaways: Changing Your Username on TikTok

To wrap up this comprehensive guide, here are the key takeaways:

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  • You can change your username once per month
  • Select a memorable, brand-aligned username
  • Follow TikTok‘s rules around length, characters, etc.
  • Consider growth potential with your new handle

Carefully consider why and when you want to change your username. With over 1 billion users, your TikTok handle makes a strong first impression.

As a social media pro, I always advise clients to be strategic with username selections and changes. Your username can determine whether viewers engage with your stellar content down the line.

I hope this complete walkthrough empowers you to elevate your TikTok brand in 2023 through a username change tailored to your evolving business goals.


Written by Alexis Kestler

A female web designer and programmer - Now is a 36-year IT professional with over 15 years of experience living in NorCal. I enjoy keeping my feet wet in the world of technology through reading, working, and researching topics that pique my interest.