17 Advanced TikTok Marketing Strategies to Explode Business Growth in 2023

default image

After managing over $10 million in paid social media spends, I can definitively say that TikTok presents a marketer‘s dream – an engaged young audience still free of ad fatigue combined with a rapidly improving array of advertising products.

Brands playing on TikTok now have an unparalleled opportunity to generate awareness and relationships with the next generation of buyers poised to dominate consumer spending.

But a cookie-cutter approach won‘t unlock TikTok‘s potential. You need a strategy tailored specifically to the unique DNA of this one-of-a-kind platform.

That‘s why in this jam-packed guide, we‘ll cover 17 advanced methods for finding rapid growth and conversions on TikTok in 2023.

Why TikTok Should Be Your #1 Marketing Focus

Let‘s start by exploring what makes TikTok such fertile ground for driving business results compared to other social platforms.

Hyper-Targeted Algorithm: TikTok‘s "For You" algorithm analyzes viewing habits and interests to feed each user a personalized stream of content they simply can‘t resist scrolling through. This translates to laser-targeted ads based on what people show affinity for.

Favorable Demographics: Over 60% of TikTok‘s users fall into the coveted Gen Z and young Millennial cohorts. By winning over younger audiences now, you build brand loyalty for life.

Early Mover Advantage: Only ~10% of Small businesses leverage TikTok now according to Oberlo. By establishing your brand presence early, you benefit from less competition in the feed.

Compare these inherent advantages to the realities of ageing platforms like Facebook:

Platform Key Demographic Ad Clutter Competition
TikTok 60% Under 35 Minimal Low
Facebook 60% Over 35 High High

With the stage set, let‘s explore tactics to land a breakout TikTok marketing campaign.

1. Hook Audiences with Magnetic Niche Content

Getting noticed on TikTok starts with compelling and addictive content…

Challenges and hashtag-based memes spread like wildfire on TikTok. Identify relevant viral challenges and put your branded spin on them.

The #DealDash challenge generated 2.5 billion views largely from brands making videos about great deals.

Tactic #2: Film Vertically Optimized Mobile Video

Over 93% of TikTok consumption happens on mobile devices. Videos must be filmed and edited to fit mobile feeds in portrait orientation. Sites like InVideo allow easy vertical cropping.

Tactic #3: Remix Top Sounds Into Your Videos

Piggyback off popular TikTok songs and audio by working them into your video content. Quickly find trending tracks under TikTok‘s "Sounds" page sorted by latest hits.

Tactic #4: Post Consistently 2-3X Per Week

Posting 1 video per month won‘t get you far. Set a consistent publishing schedule for new content that follows user habits. 41% of TikTok users check the app multiple times per day!

2. Turn Followers Into Customers With Smart Profiles

Optimizing your TikTok presence drives tangible business goals.

Your profile only allows one web link. Make it count! Feature your latest offer or promotional landing page.

Tactic #6: Showcase Personality and Values in Bio

Let TikTok fans glimpse what your brand stands for and your style by infusing personality into your profile through things like humor, emojis and mission statements.

3. Grow Fans Through Strategic Collaborations

Partnerships with influencers aligned to your brand pay off enormously on TikTok.

Tactic #7: Work With Nano and Micro Influencers in Your Niche

A recent study found the conversion rate from nano influencers was 7.2X higher over celebrity influencers.

Tactic #8: Structure a Multi-Phase Influencer Campaign

To generate continual content and momentum, contract influencers for:

Phase 1: Multiple organic video posts
Phase 2: One video ad read each
Phase 3: UGC video challenge

Pay bonuses for top performing content.

Tactic #9: Set Clear Expectations Upfront

Leave no grey areas by providing collaborators detailed creative directions and requirements covering content strategy, verbiage, hashtags, edits, legal and more through a media kit.

4. Reach Wider Audiences Through Ads

With a thriving ad platform, brands must incorporate paid tactics.

Tactic #10: Test In-Feed Video Ads

Familiar in-feed video ads now make up 70% of TikTok ad revenue. They mirror native content while being labeled as "sponsored". Use A/B testing to optimize creative.

Tactic #11: Run Brand Takeover Ads

These eye-catching full screen ads show for users first opening TikTok to announce product launches making up 10% of revenue.

Tactic #12: Launch Hashtag Challenges

Hashtag challenges drive a staggering 538% uplift for brand favorability through UGC content competitions.

Hashtag Challenge Takeaways
Encourage UGC Builds Brand Love
Runs up to 6 Days Boosts Awareness
Use Branded Effects Expands Reach

5. Continuously Analyze Performance and Learn

Tactic #13: Connect Conversion Tracking

Link ecommerce platforms to accurately track sales driven by TikTok, then double down on what works through reviewing analytics dashboard.

Tactic #14: Remarket Engaged Followers

Create audiences of video viewers, engagement likers, profile visitors and more for targeted remarketing campaigns across devices.

Tactic #15: Ask Followers Directly For Feedback

Go Live or poll followers around what they want to see more of. TikTok‘s interactivity makes gathering first-party data easier than other networks.

6. Set Your TikTok Marketing Up For Success

Tactic #16: Hire Specialized TikTok Talent

Consider contractors or agencies with expertise in short-form vertical video content production and native music and effect usage for amplified results.

Tactic #17: Allocate a Sizeable Portion of Marketing Spend

With concentrated young audiences extremely receptive to what brands share, justify shifting serious paid media dollars into the TikTok channel.

Measuring and Tracking TikTok Performance

To quantify impact, closely monitor metrics like:

  • Video views
  • Followers/Follower growth
  • Engagement rates
  • Website clicks
  • Conversions tracked
  • UGC video volume
    -Brand mentions

Compare performance reports directly to other active social channels. Momentum on TikTok should exceed more mature networks.

Start Implementing Your Own TikTok Game Plan

The time for brands to establish dominance on TikTok starts now. As more marketers flood the platform in 2023, owned audiences and authority will only become harder to achieve.

Review the strategic blueprint carefully outlined above to kickstart your own high-impact TikTok initiative. Feel free to repurpose the attached template content calendar below to plot consistent activity.

The brands finding ways to best educate and entertain the next generation of buyers through punchy short videos will steal market share for years to come. Stop observing TikTok‘s rise from the sidelines and jump into the arena. Your future customers await!


Written by Alexis Kestler

A female web designer and programmer - Now is a 36-year IT professional with over 15 years of experience living in NorCal. I enjoy keeping my feet wet in the world of technology through reading, working, and researching topics that pique my interest.