Mia Teer
The main reason for formatting and developing a website is to attract users. A proactive and effective SEO strategy will enhance your chances of doing so. You need to adopt strategies that will help you dominate search rankings and always appear at the top.
With advancements in every level of technology and all the resources available on the internet, you can work on a lot of these SEO strategies yourself. However, to make sure your site is highly effective, you should take advantage of all the options available to you.
Of course, if you use professionals, you can be sure that the SEO strategy in your website will be more efficient. The best SEO services will use proven SEO strategies to make sure your website dominates search rankings.
Keyword research
The point of keywords is to make sure your website speaks directly to potential visitors. When people do an online search, they are looking for something specific. To get the sort of information and data they need, they’ll enter particular words and phrases.
Good keyword research will find which of these are most commonly used. If you know what your potential users are looking for, you can tailor your content to fit their needs. If you do enough in-depth research, you’ll be able to identify the specific terms that are most often entered into individual online searches.
Naturally, this will help you improve your SEO and the position of your website during an online search.
When you look for keywords, you must consider how relevant they are to your website and how often they are used in searches per month.
Quality content
You can do endless in-depth keyword research and be confident you’re addressing the perfect target audience via adverts and other strategies to get visitors to your site. However, if the content on your site isn’t of high quality, then visitors aren’t going to stay long.
Make sure any information or advertising on your site is directly linked to the subject and contains relevant details. It should be engaging, focused and well written.
Title tags
The text in a title tag is what will appear as the title of your website in an online search. It’s the very shortest relevant indicator of what your website focuses on.
If the title tag is optimized, then it will indicate clearly to search engines what the focus keywords are that should be considered when ranking the elements in an online search.
Meta descriptions
The role of a meta description is to provide something like a very short summary that describes the content of a webpage. This is what a search engine uses to display the website during an online search. A meta description is written in relation to the content of your site and created using the relevant HTML coding.
Meta descriptions themselves do not affect the ranking of a website. However, they do have an important impact on the rate at which users actually click on your page.
Breadcrumb navigation
You’ll be familiar with the experience of doing an online search for one thing, then following different prompts and links to other sites, eventually arriving somewhere far from where you started. What’s very frustrating is trying to find your way back, especially if you know there was some site on the way you specifically want to visit again.
If you use breadcrumb navigation on your website, users will be able to see where they are at the moment and how it relates to all the pages they’ve visited before. Using this attribute, they’ll be able to return to their starting point or any other pages they’ve visited in between.
Header tags
If you use headings and subheadings on your website, it helps the user to read the content and navigate the site. Headings that are used properly can improve the SEO of your website. The key to achieving this is to use header tags to format the headings.
Header tags also organize the headings and subheadings into hierarchical order. The usual range is from an H1 header, which is the title, to subheadings all the way through to H6. The headings are set up by using the correct elements in the HTML code as you create your website.
Internal and external linking
You are naturally going to build links into your website: either so that visitors can move between pages on the site, or to other websites that link to your content.
Setting up and allowing the use of both internal and external links effectively will give a search engine a more detailed idea of your content and how it relates to the web and in general and then specific websites. This information will guide Google to feature your website high up in the ranking during an online search.
Optimize images
One way of engaging visitors to your site is to use images, but they need to be optimized for SEO. The first thing to think about is how they are made available for the site. All images must be in a format that will be compatible with the relevant browser/s.
Then, you need to think about the resolution of the images. They need to be big enough to be clear and make an impact, but they also need to be small enough to load quickly.
The speed at which your website loads is essential for SEO and you can’t afford to let images slow it down. One strategy you can use is to set up the images so they’ll only load as the users hit that page, or section of a page.
