Alexis Kestler
Hey there! As an ecommerce seller, I know you want to leverage the best tools and software to boost your Amazon business. And I want to help you make the right choice.
In this comprehensive guide, we‘ll dive deep into the leading Amazon seller software platforms – Helium 10 and Jungle Scout. I‘ve used both extensively and will share my experience to help you determine which one is the best fit.
Together, we‘ll compare the key features, use cases, pricing and more between Helium 10 and Jungle Scout. I‘ll also provide actionable recommendations so you can hit the ground running with seller software optimized for your needs. Let‘s get started!
A Quick Intro to Helium 10 and Jungle Scout
Before jumping into the details, let‘s briefly look at what each software offers:
Helium 10
- Founded in 2015 as an all-in-one toolkit for Amazon sellers
- Provides tools for product research, keyword research, listing optimization, inventory mgmt, advertising and more
- Aims to be the complete solution for maximizing Amazon success
Jungle Scout
- Also founded in 2015, initially focused on product opportunity identification
- Leading software for product research, keyword optimization, and sales analytics
- Expanded into powerful Amazon business intelligence platform
In a nutshell, Helium 10 started broader while Jungle Scout expanded over time. Both are trusted by thousands of Amazon entrepreneurs and brands today.
Now let‘s look under the hood…
Diving Into the Key Features and Tools
The most important factors when comparing software platforms are the core features and tools. So let‘s break down how Helium 10 and Jungle Scout stack up across the key capabilities you need:
Product Database & Research
Product research is absolutely essential for identifying profitable niches and bestselling potential products on Amazon.
A comprehensive product database combined with filters and analytics provides the foundation for this research.
Helium 10 Product Database
- Black Box database contains data on over 2 billion Amazon products
- Filter and sort by metrics like estimated revenue, demand, reviews, dimensions, etc.
- Keyword and competitor analysis built-in to assess opportunities
- Custom filters and CSV export capabilities
Jungle Scout Product Database
- Covers over 475 million products across Amazon marketplaces
- Filter and sort by sales, demand, competition, dimensions and more
- Opportunity Score ranks product viability and profitability potential
- Integrates with Chrome extension for on-the-fly analysis
The core filtering and opportunity analysis capabilities are excellent in both tools. But Helium 10 clearly wins on the sheer size of its product database, with over 4X more products tracked.
This breadth allows you to uncover the "long tail" of niche products that may be hidden gems.
In terms of quality, independent tests of product sales estimates show Helium 10‘s accuracy at 38.2% vs Jungle Scout at 33.1%. So Helium 10 appears more precise as well.
Winner: Helium 10 for larger, more accurate product database.
Chrome Extension
Both Helium 10 and Jungle Scout offer browser extensions to analyze products and data while browsing Amazon.
Let‘s compare the key features:
Helium 10 Extension
- Provides Estimated Revenue, MoM Sales, Reviews and other vital stats
- Shows supplier cost data from AliExpress to calculate profitability
- Imports product to Black Box with one click
Jungle Scout Extension
- Displays Avg Rating, Est Monthly Sales, Best Seller Rank, and more
- Category Trends shows demand and competition in subcategories
- Exports product data directly to Product Database
The supplier cost estimates are an invaluable feature of Helium 10‘s extension when sourcing potential products. Jungle Scout‘s subcategory analysis also provides unique insights.
But the sheer depth of data within the Helium 10 extension makes it more powerful for on-the-fly opportunity analysis.
Winner: Helium 10 for the sourcing insights and depth of extension data.
Keyword Research & Optimization
Choosing optimal keywords is essential for driving relevant traffic to your listings and maximizing your rankings.
Helium 10 Keyword Research
- Cerebro tool generates keyword ideas based on seeds and suggests bid prices
- Frankenstein shows where competitor keywords appear on listings
- Keyword tracking monitors rankings against competitors
Jungle Scout Keyword Research
- Keyword Scout provides tailored keyword suggestions and search volume data
- Indicates competitiveness and cost-per-click for keywords
- Rank tracking optimizes bids to improve rankings
For keywords, Jungle Scout seems to have a slight edge according to user reviews. Its search volume estimates are considered very accurate, helping you focus on viable keywords.
The rank tracking features are also more customizable than Helium 10‘s keyword tracker. Overall, Jungle Scout provides a more optimized keyword research workflow.
Winner: Jungle Scout with more precise search volume data and robust rank tracking.
Listing Optimization
Converting Amazon browsing into sales requires optimized listings and compelling copy.
Helium 10 Listing Tools
- Ignite diagnostics identify issues limiting conversion rates
- A/B testing platform scientifically optimizes listings
- Automatic review request and feedback monitoring
Jungle Scout Listing Tools
- Analyzes titles, features, descriptions and highlights areas for improvement
- Preview tool visually shows how listings will appear in search
- Optimize section content length for readability
Helium 10‘s automated diagnostic and A/B testing capabilities for listings are extremely powerful. You can take the guesswork out of optimizing listings for higher conversions.
Jungle Scout also provides helpful copy guidance and preview tools, but lacks robust testing.
Winner: Helium 10 for the automated optimization and testing features.
Amazon PPC Management
PPC and sponsored ads are key for getting products discovered faster on Amazon. Comprehensive campaign management and optimization tools are important for maximizing ROI.
Helium 10 PPC Tools
- Adtomic platform offers robust PPC automation and analytics
- Automates bid management, budget pacing, targeting strategies
- Visualizations provide insights into PPC performance
Jungle Scout PPC Tools
- Does not have integrated PPC management capabilities
- Must use external tools like Amazon Ads or Teikametrics
This category is no contest. Helium 10‘s Adtomic platform provides enterprise-level capabilities like AI-powered bid automation, campaign creation flows, visualizations and more.
Jungle Scout currently lacks any integrated PPC solution. You need to patch together external tools.
Winner: Helium 10 for its advanced Adtomic PPC management platform.
Analytics & Business Intelligence
Business intelligence and analytics help you track key performance metrics, identify issues, and make data-backed decisions.
Helium 10 Analytics
- Insights dashboard shows sales, conversions, profitability metrics
- Charts visualize trends and seasonal patterns
- Integrates data from Seller Central for unified view
Jungle Scout Analytics
- Key metrics like revenue, ACoS, refund rate, review rate, etc
- Leaderboard compares product performance
- Filtering and segmentation for trend analysis
Helium 10 and Jungle Scout actually both provide excellent analytics capabilities. Each offers clear KPI dashboards, filtering for insights, and visualizations of trends.
Jungle Scout makes it easy to slice data by product line or segment. But Helium 10 has the benefit of unifying Seller Central data.
Overall, this one is too close to call! For analytics, both are winners.
Winner: Tie
International Selling Support
Expanding into international Amazon marketplaces like UK, Europe, Canada and more is key for growth.
Tools that streamline global expansion give you an edge.
Helium 10 International Features
- Black Box database covers all global Amazon marketplaces
- Listing translation and localization capabilities
- Country-specific listing optimization guidance
Jungle Scout International Features
- Product database integrates data across 10+ countries
- Translation assistance for non-English marketplaces
- Market-specific listing recommendations
Helium 10 and Jungle Scout actually have very similar, robust features to support international selling and expansion.
Both integrate sales insights and product data from international stores. And each helps translate and optimize listings for local success.
For global selling, Helium 10 and Jungle Scout are tied. You can‘t go wrong with either.
Winner: Tie
Evaluating the Additional Tools and Features
Beyond the core capabilities compared above, Helium 10 and Jungle Scout each offer some additional tools and features worth considering:
Helium 10 Extras
Sourcing Automation – Helium 10 acquired Dropshipping company Xpress and integrated automated order fulfillment with Oberlo. This makes dropshipping simple.
Walmart Marketplace – Expand beyond Amazon with support for product research and analytics on Walmart via Helium 10.
Operations Tools – Manage inventory, shipping, accounting and more with ops tools like Forecastly, Inventory Protector and Refund Genie.
Jungle Scout Extras
Guided Product Launch – Jungle Scout offers tailored guidance and best practices for launching new products successfully on Amazon.
Amazon Business – Unlock features like business pricing and quantity discounts with Amazon Business integration. Useful for B2B selling.
Mobile App – Manage your Amazon business on-the-go with Jungle Scout‘s iOS and Android apps.
Both platforms offer some useful complementary tools. For me, Helium 10‘s sourcing automation stands out, eliminating a common friction for dropshippers. Jungle Scout‘s guided launch features are also valuable for new product introduction.
So in terms of extras, there is no single winner – both have unique strengths. Evaluate the additional tools based on your needs.
Winner: Tie
Comparing Pricing and Plans
Pricing is an important factor when choosing software. Here is an overview of the plans and pricing offered by Helium 10 vs Jungle Scout.
Helium 10 Pricing
Starter – $37/mo
Platinum – $97/mo
Diamond -$197/mo
Jungle Scout Pricing
Basic – $49/mo
Suite – $69/mo
Pro – $129/mo
A few things stand out:
- Jungle Scout‘s entry Basic plan is only $49/mo providing strong value.
- Helium 10 Diamond has the most robust feature set at $197/mo.
- Jungle Scout Pro packs a punch at only $129/mo.
My recommendation – start with Jungle Scout Basic or Suite to dip your toes in for under $70/mo. Then upgrade to Helium 10 Diamond if you need the full enterprise analytics and advertising capabilities.
This "crawl, walk, run" approach minimizes risk and cost at each stage. And you can try free trials of both to validate the value before subscribing.
Use Case Examples
Now, let‘s look at a few common Amazon seller use cases and evaluate which software makes most sense for each scenario.
Product Research for Private Label
Developing your own private label brand requires deeply researching niches and trends to identify promising products.
Recommended: Helium 10
With over 2 billion products tracked, Helium 10 provides superior breadth to uncover profitable niche products. The sourcing tools also makes finding manufacturers and estimating costs easy.
Listing Optimization for Conversion
Looking to improve conversion rates for existing products? Listing optimization is key.
Recommended: Helium 10
Helium 10‘s automated diagnostic and A/B testing capabilities quickly refine listings for higher conversion.
PPC Advertising Launch
Want to accelerate a new product launch with Amazon PPC ads? You need robust campaign management.
Recommended: Helium 10
Helium 10‘s Adtomic platform provides the most advanced automation and analytics for PPC.
Expanding Internationally
Already successful in your home country? Exporting internationally is an amazing growth opportunity.
Recommended: Tie
Both Helium 10 and Jungle Scout have excellent multi-marketplace support for global expansion.
Final Verdict – Which Should You Choose?
After this exhaustive comparison between Helium 10 vs Jungle Scout, what‘s the final verdict?
For most seasoned Amazon sellers, I recommend Helium 10 as the best single tool that can take you to the next level.
The breadth and depth of analytics, advertising capabilities, and product research data surpass any other platform on the market. If you‘re ready to scale, Helium 10 has everything you need from one seller toolkit.
For Amazon beginners, Jungle Scout is a fantastic choice to help you build a successful foundation.
The guided product research workflows, easy-to-use interface, and slightly lower pricing make it very accessible. As you grow, you can level up to Helium 10 down the road.
Here is a quick cheat sheet for choosing between Helium 10 and Jungle Scout:
Helium 10 is ideal if:
- You want an all-in-one toolkit with extensive features
- Advanced analytics and advertising matter to you
- Budget accommodates premium plans ($100+/mo)
Jungle Scout is recommended if:
- You‘re just starting out on Amazon
- Guided workflows appeal to you
- Budget is more limited ($50-100/mo)
I hope this comprehensive guide makes your software decision much easier. Please let me know if you have any other questions!
Wishing you tremendous success growing your Amazon business!
