30 Highest-Paid Instagram Influencers in 2023

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The age of social media has given rise to a new type of internet celebrity – the influencer. Instagram has emerged as one of the most powerful platforms for influencers to build audiences and monetize their reach.

As per recent reports, the influencer marketing industry is on track to become a $16 billion market by 2023. More brands are diverting budgets to collaborate with digital creators for sponsored social media posts.

In this rapidly evolving landscape, the top Instagram influencers are raking in massive incomes by leveraging their followers and engagement. We look at 30 of the highest earning Instagram stars in 2023.

Ranking Methodology

The ranking is based on estimated earnings per sponsored Instagram post. Multiple factors contribute towards determining an influencer‘s per post charge:

  • Follower Count: Macro-influencers or celebrities with higher followers can command greater fees

  • Engagement Metrics: Influencers generating more likes, comments and shares per post have higher value

  • Niche & Relevance: Rates vary across niches, with greater demand for lifestyle, beauty, fashion and entertainment

  • Past Brand Partnerships: Proven brand collaborations add more credibility to price negotiations

Now, let us look at the highest paid Instagram influencers across different categories:

1. Cristiano Ronaldo – $1.6 Million per Post

  • Followers: 482 Million
  • Niche: Sports/Football

Football icon Cristiano Ronaldo tops the list as the highest paid influencer on Instagram in 2023. With 482 million followers, he is also the most followed person on the platform.

Ronaldo can easily command over $1.5 million for a single sponsored post thanks to his unparalleled fame and global fan following as a footballer.

2. Lionel Messi – $975,000 per Post

  • Followers: 361 Million
  • Niche: Sports/Football

Argentinian footballer Lionel Messi earns an average of $975,000 per promotional Instagram post. Brands leverage Messi‘s status as a sports superstar with 361 million engaged followers to promote products especially in categories like fashion, lifestyle and technology globally.

3. Selena Gomez – $691,000 per Post

  • Followers: 331 Million
  • Niche: Music/Entertainment

Pop singer and actress Selena Gomez can charge up to $691,000 for one sponsored Instagram post, which demonstrates her influential position in pop culture as the most followed woman on the platform.

Brands collaborate with her to tap into her young, female consumer base spanning entertainment, beauty and fashion verticals.

4. Dwayne Johnson ‘The Rock’ – $650,000 per Post

  • Followers: 338 Million
  • Niche: Entertainment/Sports

Former wrestler and present-day Hollywood megastar Dwayne Johnson leverages his 338 million strong following and universal appeal to earn $650,000 per Instagram post. He remains a favorite for major brands especially in fitness, lifestyle and entertainment space.

5. Kim Kardashian – $628,000 per Post

  • Followers: 275 Million
  • Niche: Fashion/Lifestyle

Reality television icon Kim Kardashian can charge over half a million dollars per promotional post, thanks to her companies like Skims and KKW beauty. She is one of the biggest influencers pushing trends globally.

FP: Celebrities Lead Instagram‘s Creator Economy

A key trend that emerges from the top 10 highest paid creators is the dominance of celebrities and mega-influencers on Instagram.

Public figures like musicians, actors, athletes and media personalities have leveraged their existing fame to build massive engaged audiences on social media and become indispensable partners for brands. Their unmatched visibility and cultural impact allow them to earn life-changing amounts from paid partnerships.

However, celebrity influencers were not always present in these highest-ranks. The early years of Instagram‘s influencer marketing scene was ruled by models, bloggers and aspiring creators who built engaged niche communities from scratch.

This goes to show the dynamism and evolution of the Instagram ecosystem, where new types of superstar influencers continue to emerge over time. We will cover more of this creator diversity next.

More Singers Dominate the Top Ranks

The list continues with music superstars occupying the next few spots:

6. Ariana Grande – $620,000 per Post

  • Followers: 331 Million
  • Niche: Music

With over 300 million followers, pop diva Ariana Grande charges around $620,000 per sponsored Instagram post thanks to her strong resonance among Gen Z audiences. Brands collaborate with her especially in beauty, fashion and entertainment domains.

7. Beyoncé Knowles – $598,000 per Post

  • Followers: 275 Million
  • Niche: Music/Entertainment

Singer, songwriter and performer Beyoncé earns close to $600,000 for each promotional Instagram post. Her music and performances have made her a global inspiration especially for young girls. Brands leverage this appeal and work with her on fashion, lifestyle and creative campaigns.

8. Nicki Minaj – $600,000 per Post

  • Followers: 202 Million
  • Niche: Music

Trinidadian rapper Nicki Minaj makes $600,000 per sponsored Instagram post, playing into her edgy personal brand. She endorses luxury fashion labels and alcohol brands which aim to project exclusivity and aspiration among audiences.

Professional Athletes Score Endorsements

Sports personalities also feature prominently among highest paid Instagram influencers:

9. Khloe Kardashian – $490,000 per Post

  • Followers: 271 Million
  • Niche: Fashion/Lifestyle

The Kardashians continue to dominate pop culture and social media. Khloe Kardashian in specific focuses on fashion and lifestyle partnerships, charging around $490,000 per post. Her promotional collaborations span clothing, beauty, food and beverages verticals.

10. Justin Bieber – $470,000 per Post

  • Followers: 258 Million
  • Niche: Music

Canadian popstar Justin Bieber leverages his teen idol status to earn $470,000 per sponsored post on Instagram. He forges partnerships with apparel and accessories brands which resonate with his primarily Gen Z audience.

11. Kendall Jenner – $470,000 per Post

  • Followers: 257 Million
  • Niche: Fashion/Modelling

Supermodel Kendall Jenner charges $470,000 per post thanks to her standing as one of fashion‘s biggest influencers. Cosmetics and designer brands flock to collaborate with her for the prestige and global reach she brings as a top model.

12. Taylor Swift – $420,000 per Post

  • Followers: 224 Million
  • Niche: Music/Entertainment

Singer-songwriter Taylor Swift has over 200 million Instagram fans, allowing her to earn $420,000 per paid post. Brands collaborate with her to tap into her relatability especially among female consumers, promoting products in music, entertainment and causes close to Swift.

13. Jennifer Lopez – $415,000 per Post

  • Followers: 222 Million
  • Niche: Music/Entertainment

Singer, dancer and actress Jennifer Lopez offers massive visibility to brands, charging around $415,000 for each promotional Instagram post. She endorses labels in beauty, fashion and lifestyle sectors which aim to project style and luxury.

14. Neymar Jr – $400,000 per Post

  • Followers: 179 Million
  • Niche: Sports/Football

Brazillian football icon Neymar Jr. can command $400,000 per sponsored post on account of his sports stardom. Football clubs, sports equipment producers and men‘s fashion labels collaborate with him for the high visibility and trust he brings among fans globally.

New Stars Rise Up the Ranks Each Year

An interesting observation in influencer earnings is that the highest-paid rankings tend to fluctuate from year to year, as new stars keep emerging within popular culture.

Long-term mainstays like footballers and the Kardashian clan do continue to dominate. But many fresh faces also keep rising up the ladder by leveraging viral trends and resonating with shifting audience interests.

For instance, relatively new entrants like Addison Rae, Charli D‘Amelio and Bella Poarch have leveraged TikTok‘s explosive growth to quickly amass followers and become Gen Z icons. They actively expand onto Instagram to tap into its branded collaboration opportunities.

Such unpredictability makes the Instagram influencer space dynamic and ripe for innovation. Nimble creators who build authentic connections and immerse themselves into the latest culture are poised for breakout success.

Category Breakdown of Top Earners

Now let us examine the most dominant and lucrative niches among highest paid influencers:


Taylor Swift, Ariana Grande, Justin Bieber, Nicki Minaj, Katy Perry


Cristiano Ronaldo, Lionel Messi, Neymar Jr, Virat Kohli


Kendall Jenner, Bella Hadid, Hailey Bieber, Gigi Hadid, Cara Delevingne


Kim Kardashian, Kylie Jenner, Khloe Kardashian


Jeffree Starr, Huda Kattan, James Charles


Chrissy Teigen, Addison Rae, Zach King

As evident, musicians command the top spot when it comes to highest paying brand partnerships, followed closely by star athletes and supermodels.

Verticals like comedy, gaming, photography and parenting also offer lucrative collaboration avenues. Ultimately creators need to double down into niches they are genuinely passionate in, and that organically align with their talents and personalities.

Controversies Faced By Influencers

Even as internet stardom brings immense fame and wealth, influencer life also has its share of controversies and pitfalls.

Top creators often end up facing backlash for statements, videos and promotions that their audience deems problematic or misleading. A few notable incidents faced by high-profile Instagram stars:

  • Kim Kardashian got flak for promoting an obscure crypto token dubbed the "Ethereum Max" without transparent disclosure, leading to investigation by financial authorities.

  • Logan Paul courted controversy in 2018 when he posted a video showing apparent suicide victim in Japan‘s Aokigahara forest. This led to public outrage and advertiser boycotts.

  • James Charles lost over 3 million YouTube subscribers in 2019 following a public spat with fellow beauty influencer Tati Westbrook over her supplements brand.

Such fiascos underscore the need for influencers to tread carefully when it comes to branded collaborations. Transparent disclosure and steering clear of shady products or services is key.

Maintaining strong connections with audiences also helps weather occasional controversies. Creators invested in engaging with supporters through humor, vulnerability and insight tend to bounce back from hurdles.


Instagram’s highest-paid creators in 2023 encompass multifaceted talents ranging across sports, music, fashion, beauty and more. While celebrities continue to dominate, new genres of niche influencers are on the rise.

These digital stars hold immense sway over everyday culture and consumer choices. Brands are offering massive payouts running into hundreds of thousands for each promotional post.

In many ways, the top Instagram influencers represent trailblazers of the 21st century economy. They have unlocked new ways for individuals to build audiences, monetize attention and craft creative careers online.

The allure of internet fame and fortune will continue propelling ingenious creators to push boundaries on Instagram. We are likely to see even bigger surprise entrants joining these highest-paid lists in the coming years!

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