Aseem Badshah
The easiest way to ensure the success of your company is through building a fan base. Even if your product is naturally exciting, there must be a spark to make it catch on in a big way. Any great company has had to create this spark at one point. That spark comes down to just a handful of people that were persuaded into giving that product a shot. Similarly, if your company is destined for greatness, your evangelists are already out there waiting to hear about your product for the very first time.
Start the Conversation
Social media is like a big room where everyone’s fighting to be heard. The most obvious route to take is yelling louder than everyone else. This isn’t likely to work unless people already know that they should be listening to you. However, if you go up to an individual and try to start a conversation one-on-one, you’re much more likely to be heard.
Making this connection is key to creating evangelists. Many will continue not listening even when you’re one-on-one, but the ones you can engage in a meaningful way will become the first champions of your brand.
Socedo is a great tool for building interest among innovators around your company. Finding those that are eager to explore something new is instrumental to your company’s success. Socedo allows you to find this type of person and contact them directly. This makes it special for them because they didn’t just find it on their favourite blog, it fell right into their lap. If they are pleased with your product, they’ll continue the conversation you started with others like them.
Diversify the Conversation
So at this point, you have a small following of innovative people who feel a connection with your company. This is a great start, however, it seems like all these people share a lot of similar qualities. These people are driven by curiosity more than practicality. Because of this, they’re unlikely to become your end-users.
But don’t be discouraged! The following gives your business credibility. Now you can start branching out to people with a problem your product can solve.
This is when you start using Socedo to target those you see becoming your end-users. These are going to be people who are willing to solve their problems creatively. Unlike the first group, they aren’t curious about the product itself, they want to know what it can do for them.
These types will become your early majority adopters. They’ll be able to evaluate your product in a more value-driven way. Connecting with these people will help evolve your company and more clearly define who your end users will be. These people are influencers, creating a personal connection through Socedo will let your company harness that influences and bring your product to the mainstream.
Continue the Conversation
It seems like at this point your business is equipped with the following it needs to be successful. The spark has become a fire, spreading on its own. This is when it seems like social media outreach may no longer be of use to you.
However, tools like Socedo can help sustain your company and ensure its success in the future. Staying relevant is just as difficult as becoming relevant in the first place. Markets are constantly evolving, and those personal connections you made, in the beginning, aren’t always going to be as important as they once were.
Now that your end user is well defined, it’s time to branch out and explore in which spaces your company can grow. Continuing to create leads through Socedo will help steer the direction of your company’s growth.
When you have a strong following, connecting with people one-on-one is much more meaningful. This will attract those that aren’t big risk takers, they just want something that’s proven to work. This is why Socedo is so important to the continued success of your company. Turning the pragmatists of the world into evangelists for your company ensures your continued success. Once you’ve proven yourself to these people, your potential for growth will skyrocket.
The best way to rise above the noise isn’t to be louder. Start engaging one-on-one through Socedo. Soon enough you’ll become the conversation.
