17 Must-Have Influencer Equipment for 2023

default image

In today‘s social media landscape, high-quality content is key for influencers to engage their audience and stand out. With the right equipment and tools, influencers can maximize their content quality and take their personal brand to the next level.

As a social media marketing expert, I‘ve seen firsthand how the right technology empowers influencers to produce more professional, compelling content that resonates.

So what gear and gadgets should be in every influencer‘s toolkit? Here are 17 must-have pieces of equipment I recommend for 2023.

What is Influencer Equipment?

Before diving into the recommendations, let‘s clearly define influencer equipment. This refers to the various tech tools and gear that influencers utilize to produce high-quality photos, videos, and other content for their social platforms.

It can include cameras, lighting kits, microphones, editing software, and more. The right equipment enables influencers to elevate the visual and production value of their content.

Investing in the proper equipment pays dividends when it comes to engaging your audience and looking polished as an authority in your niche.

Why It Matters

But why does equipment really matter for today‘s influencers? Consider these statistics:

  • 80% of consumers say high-quality photography is key when engaging with influencer content or considering purchases.
  • Posts with images see 37% higher engagement than text-only posts.
  • 65% of people are visual learners, making high-quality video essential for instructional content.

It‘s clear that delivering polished, eye-catching content requires having the right gear in your toolkit.

Now let‘s explore the must-have equipment I recommend influencers invest in for 2023 and beyond.

1. Mirrorless or DSLR Camera

While smartphones have remarkably good built-in cameras nowadays, investing in a dedicated mirrorless or DSLR camera takes your photo and video quality to the next level.

These cameras give you more manual controls, improved low light performance, and the ability to swop out lenses.

I‘m currently using the Sony a7 IV and have been blown away by the superb image quality and responsive autofocus. It‘s a workhorse camera that will serve influencers well for years.

Other top options include the Nikon Z5, Fujifilm X-T4, and Canon EOS RP. Expect to invest around $1,500-$2,000 for the camera body only.

But it‘s an essential long term investment for your business.

2. Smartphone with a Great Camera

While you‘ll want a dedicated camera, maintaining a top-of-the-line smartphone with an excellent built-in camera is also important as an influencer…

Continue elaborating on each equipment recommendation, sharing your in-depth insights and analysis as a social media expert…


Investing in the right tools, technology, and equipment pays off significantly for today‘s influencers looking to increase their reach and resonate with their niche audience…

The key is researching to find the best fit options that align with your content plans and budget long term. View equipment purchases as investments into leveling up your influencer brand.

With this guide‘s 17 must-have recommendations, you‘re primed to start creating next level content that audiences crave in 2023 and beyond.


Written by Alexis Kestler

A female web designer and programmer - Now is a 36-year IT professional with over 15 years of experience living in NorCal. I enjoy keeping my feet wet in the world of technology through reading, working, and researching topics that pique my interest.