Alexis Kestler
Are you a TikTok creator looking to drive more traffic to your website or online store? Wish you could add multiple links to your TikTok bio? With over 1 billion monthly active TikTok users, tapping into even a fraction of that audience can yield tremendous growth for your brand.
As a social media marketing expert with 5+ years experience helping businesses expand their digital footprint, I‘ve witnessed firsthand the monumental impact TikTok can provide. So let me guide you through everything you need to know about getting a link in bio on TikTok and the top tools available in 2023 to help you achieve this.
What is Link in Bio on TikTok?
The link in bio feature allows TikTok creators to add a single clickable link in their TikTok bio section. This external link directs your TikTok followers to a destination of your choice like your website, online store, Linktree, or other social media profiles.
However, TikTok currently only permits adding one clickable link in your bio. This limitation restricts your ability to showcase multiple important links with your audience all at once.
Why Add a Link in Bio on TikTok?
As a digital marketer, I always emphasize the importance of utilizing links strategically across platforms.
Here are 5 of the key reasons why adding a link in your TikTok bio can prove highly beneficial:
1. Drive Website Traffic
A link in bio provides a pivotal gateway to direct TikTok traffic to your owned platforms like your website or blog. Even capturing 1-2% of your TikTok audience can result in a noticeable boost in site traffic, leads, and customers.
As per Oberlo, the average website conversion rate across industries is 2.35%. So just 10,000 TikTok followers clicking through to your site could yield 235+ conversions!
2. Establish Credibility
Adding an external link lends more credibility and helps establish you as an expert in your niche. It shows you have authoritative assets beyond just TikTok demonstrating your seriousness and depth of knowledge.
As an example, a fitness influencer linking to their training ebook or a chef linking to their online cookbook / blog adds immense value.
3. Expand Brand Awareness
A link in bio makes it seamless for TikTok viewers to tap and learn more about your brand, products, services or content offerings.
It serves as a bridge to direct traffic beyond TikTok while keeping audiences engaged rather than losing them externally. The key is showcasing your unique value proposition.
4. Unlock Detailed Analytics
Popular link in bio tools provide insightful analytics allowing you to track traffic sources, top-performing posts driving clicks, audience demographics, conversions and more.
These analytics are vital for calculating your TikTok return on investment, honing your strategy and proving results to brands you collaborate with.
5. Open Monetization Opportunities
You can add affiliate links, partner discounts or links to paid products, services and events. This transforms your bio link into a money-making machine allowing you to monetize your TikTok following.
As you build an audience, a strategic link in bio is mandatory to tap into these monetization channels and maximize income.
Step-by-Step Guide: How To Add a Link in TikTok Bio
Convinced about the value of adding a link in your TikTok bio? Here is a step-by-step walkthrough guide:
Step 1: Switch to a TikTok Business Account
Firstly, you need to convert your personal TikTok account to a Business Account.
Why so? The link in bio feature is only available for Business Accounts with over 1,000 followers currently. TikTok implemented these requirements to maintain quality standards and prevent spam.
Here are the quick steps to switch to a Business Account on mobile:
- Open your TikTok app and go to your profile tab
- Tap on the 3 horizontal line menu icon in the top-right corner
- Choose “Manage Account” in the menu
- Select “Switch to Business Account” on the next page
- Choose your business category / niche (for personal brands, pick Influencer/KOL)
- Review and accept the terms prompt
- Hit “Confirm” to finalize the switch
And you now have a TikTok business profile activated!
Step 2: Obtain 1,000+ Followers
The next eligibility criteria to unlock the link in bio capability is gaining an audience of over 1,000 followers on TikTok.
While this may seem difficult initially, using creative content strategy, trending audios, collaborations, hashtags and consistency can quickly grow your followers. Consider running TikTok ads if needed to accelerate your progress.
Here are 5 proven tactics to rapidly gain followers:
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Leverage viral audios like trending songs or sounds. Align visuals with engaging music that people enjoy watching and sharing.
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Hop on popular trends related to your niche like dance challenges, outfit ideas or comedy skits. Put your unique spin rather than completely copying.
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Post videos regularly – at least 1 daily. Consistency and visibility keeps you top of mind. Short-form videos under 30 seconds work great.
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Use relevant niche hashtags in captions to get discovered by target viewers. Leverage both popular and long-tail tags.
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Collaborate with influencers in your space to tap into their audience and gain exposure.
Step 3: Add Your Link
The moment you’ve been waiting for! Once you have a Business Account with 1,000+ TikTok followers, adding your external bio link is a breeze.
Just follow these quick instructions:
- Go to your TikTok profile tab
- Tap “Edit Profile” on iOS or the little pen icon on Android
- In the Website field, enter your desired clickable link
- Ensure your link is complete, including the full URL prefix e.g. https://
- Tap “Done” or “Save” to confirm changes
Congratulations, your link in TikTok bio is now live and clickable!
Top 5 Link in Bio Tools for TikTok
While TikTok limits you to adding just one link, powerful link in bio tools for TikTok open up flexibility to showcase multiple links all at once.
These tools essentially help you create a custom landing page with unlimited links, CTAs and content. You add the URL of this landing page in your TikTok bio. So when viewers click your bio link, they access your entire content hub!
Let’s explore the top 5 TikTok link in bio tools used by over 100,000 creators globally:
1. Linktree – The Leader
Linktree has quickly emerged as the most popular and widely-used link in bio tool by creators. In fact, over 12 million users leverage Linktree currently!
It’s elegantly designed, mobile-optimized interface makes it effortless for anyone to create their own ultra-customizable link landing page within minutes.
Linktree TikTok link landing page example – Source: Later
Some standout features that make Linktree the leader include:
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Unlimited links – Add as many as you want
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Design personalization – Unique themes, fonts and color schemes
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Analytics integration – Track traffic sources and engagement
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Easy social sharing – Auto-sync profile links across platforms
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Link organization – Categorize links with hashtags like #shop #social #contact
Linktree caters to both free and paid users with pricing starting at just $6 per month for the Pro plan with more features. With their simple yet customizable interface, it’s easy to see why Linktree is the tool-of-choice for creators.
2. Milkshake – The All-in-One Tool
Milkshake differentiates itself by being more than just a link-in-bio platform. It focuses on serving as an all-in-one growth tool for creators.
Some of Milkshake’s standout capabilities include:
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📊 Built-in analytics to track link clicks and conversion performance
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✉️ Email list building with sign up forms
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💰 Payment collection via Paypal, Stripe and other integrations
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🗓️ Content scheduling system to auto-post on social media
In addition to standard features like unlimited links, link organizing, custom domains etc., Milkshake aims to provide creators with an integrated toolbox for growth hacking.
Pricing starts at $9 per month for Milkshake Pro plan based on number of profile links.
3. LinkinProfile – The Automator
LinkinProfile positions itself as an AI-powered link-in-bio platform tailored for TikTok and Instagram creators looking to save time.
It auto-syncs your profile links across TikTok, Instagram, YouTube and Facebook. Any updates publish instantly across channels.
Some other useful capabilities include:
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🕵️♀️ In-depth analytics to identify top-performing content
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🤖 Auto-updating profiles across social platforms
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🌐 Custom domain names for branding
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📆 Scheduled & automated posting capabilities
Pricing starts at $7 per month for basic plan on LinkinProfile with a free trial available. If you manage multiple channels and want to automate more, LinkinProfile is worth exploring.
4. Tap Bio – The Analytics Tool
Optimizing based on data? Tap Bio focuses heavily on analytics and performance tracking capabilities.
It provides creators detailed real-time visibility into link clicks by source, location, demographics as well as top-performing posts driving traffic.
Some other notable features include:
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🎨 Fully customizable link pages
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📱 Mobile redirect optimization
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🔗 Link scheduling to control visibility
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🚨 Email and SMS notifications alerts
Pricing starts at $6 per month for basic plan. If analytics are important to refine your strategy, be sure to check out Tap Bio.
5. Beacons – The Design Tool
Beacons stands out as a link-in-bio tool primed for creators who value design customization abilities.
While other tools offer templates too, Beacons makes it easy for anyone to build stunning, professional profile and landing pages. No graphic design experience needed.
Drag-and-drop powerful design features help you craft a page that uniquely aligns to your brand in minutes.
Some top elements include:
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🎨 Gorgeous, modern templates
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✏️ Drag-and-drop design editor
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🖼️ Custom animations and transitions
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📷 Image and video backgrounds
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⚙️ Custom code injection option
Pricing starts at $10 per month for Pro plan which unlocks majority of design features. If you want a uniquely branded link-in-bio page that dazzles, Beacons is a top-choice.
While all 5 tools featured have free plans, consider investing in a paid subscription for more capabilities, especially as you scale your audience.
Each platform serves a slightly different purpose like automation, analytics or design. So reflect on your specific goals to pick the best match!
3 Strategies to Get More TikTok Bio Link Clicks
Driving ongoing traffic from your TikTok bio link takes consistency and creativity. Based on my social media marketing experience, here are 3 proven tactics to get more sustained link clicks:
1. Spotlight Your Link Visually
Don’t just tuck your link in your bio and hope people notice. Visually highlight it creatively on actual posts using effects like arrows, borders or stickers drawing attention to it.
Posts explicitly showcasing your link generate the highest click-through rates based on analytics. So spotlight it prominently and reiterate why viewers should tap it for exclusive access, special coupons or VIP content.
2. Refresh Your Landing Page Content
Don’t create your TikTok link landing page once and leave it perpetually unchanged. Continuously add new, fresh content to it on an ongoing basis.
Give viewers incentive to revisit the page by highlighting “just added” products they can newly shop, access a playlist they’ve never heard before, read your latest blog post or watch a bonus video.
3. Promote It In Your Videos
Weave organic reminders into your TikTok videos themselves nudging people to click your bio link. Casually prompt them to check it out for extra perks.
You can also add a link sticker directly on your video pointing viewers to tap. But don’t make it overly promotional. Subtly reference it in caption pop-ups or verbally in the video.
Getting TikTokers to continually re-engage your link instead of single quick tap takes effort – but pays dividends in sustained traffic.
TikTok Link in Bio FAQs
Here are answers to some commonly asked questions about TikTok‘s link in bio capability:
Can you add multiple links in TikTok bio?
No, currently TikTok officially only permits adding one clickable external link in your bio due to potential spam risks. But tools like Linktree help you showcase unlimited links.
Can I add a link in bio without 1k followers?
Unfortunately adding a clickable link requires you to firstly switch to a Business Account and secondly obtain over 1k followers on TikTok currently. These requirements aim to maintain quality standards on platform.
How often can I change my bio link?
You can update or replace the external link in your TikTok bio as frequently as needed for free. Just edit your bio text to swap out the URL you want visitors to land on when tapped.
Can I track analytics for my bio link clicks?
Yes, most link in bio tools like those covered provide extensive analytics dashboards tracking number of clicks, traffic sources, location, demographics and more giving you data-backed insight on performance.
Final Takeaways
- A link in bio provides immense value allowing creators to drive external traffic to monetize audiences.
- But TikTok currently limits accounts to adding just one clickable link, restricting potential.
- Link in bio tools bridge this gap enabling you to showcase unlimited links via a landing page.
- Consistently promote your link in videos and refresh landing page content to boost sustained clicks.
- Analyze traffic analytics to optimize your conversion funnel over time per audience interests.
I hope this comprehensive blueprint gives you immense clarity on optimizing TikTok‘s link in bio capabilities to accelerate your growth in 2023! Let me know if you have any other questions in the comments.
