How Much Is Nike Worth in 2023? (Nike Net Worth – $157.37 billion)

Nike Net Worth: A Comprehensive Examination

Nike Net Worth

Ever wondered how Nike became the global shoe giant it is today? With a net worth of $34.35 billion and a global presence, Nike's success story continues to unfold.  From its humble beginnings to dominating the sportswear industry, read into Nike's fascinating history and phenomenal net worth.

When it comes to shoes, one brand stands head and shoulders above the rest: Nike. Founded in 1964 by Phil Knight and Bill Bowerman, this American company has grown into a powerhouse that goes beyond just footwear. From sportswear to accessories and equipment, Nike has conquered the world of athletics.

With over 700 stores worldwide and offices in 45 countries, Nike's dominance in the industry is a testament to its unwavering success. Continue reading to learn more about the history and impressive net worth of Nike.

Nike Net Worth: A Comprehensive Examination

Nike's net worth, hovering close to $200 billion in 2022, witnessed rapid growth over the past years, thanks to its strong revenue generation, profit margins, and impressive stock market performance. As of 2023, it stands as one of the world's most valuable apparel and footwear brands with a net worth around $157.37 billion.

Nike's Recent Valuation in 2023:

  • Current Net Worth: As of August 21, 2023, Nike's net worth was estimated at $157.37 billion
  • Recent Net Income: The net income for the twelve months ending May 31, 2023, stood at $5.07 billion, reflecting a 16.14% decrease year-over-year source.
  • Net Worth for Week 32-2023: During this period, Nike's net worth was gauged at $171.189 billion source.

Nike's Market Performance in 2022:

  • Market Capitalization: Nike's market capitalization was valued at $197.69 billion as of 2022 source.
  • Annual Revenues: The company reported annual revenues of $44.5 billion for FY 2021, marking a 19% growth from the previous year source.
  • Net Income: Nike's net income for FY 2021 was $5.73 billion, up by 23% from the prior year.
  • Cash Reserves: As of May 2021, the firm had $14.6 billion in cash and short-term investments source.
  • Fortune 500 Ranking: The company climbed to the #18 spot on the 2022 Fortune 500 list, up from #95 in 2020 source.
  • Share Price and P/E Ratio: Nike's share price hovered around $113 in May 2022, resulting in a P/E ratio of 29.57 source.
  • Market Cap Growth: Between May 2021 and May 2022, Nike's market cap surged from $164 billion to $197.69 billion.

The Birth of Nike and Its Impact on Athletics

Birth of Nike

In 1964, track athlete Phil Knight and his coach Bill Bowerman founded Blue Ribbon Sports. Initially selling Onitsuka Tiger shoes, the company quickly gained traction, achieving sales of over 1300 pairs and generating $8000 in revenue within the first year. Expanding its operations, Nike opened their inaugural retail store in Santa Monica in 1966.

Following its success, Nike severed ties with Onitsuka Tiger in 1971 and rebranded as Nike. The introduction of the iconic Nike logo in mid-1971 marked a new era for the company. Nike's breakthrough moment came when student athlete Otis Davis, coached by Bowerman, attributed his Olympic gold medals to the performance-enhancing Nike shoes, differentiating them from other established brands.

This paved the way for Nike's relentless pursuit of innovation, propelling them to become a global powerhouse in sports footwear and beyond.

Nike's Founders and Ownership

Bill Bowerman

Nike company does not have a single owner. It was founded by Bill Bowerman, a university coach, and his former student Phil Knight. Nike sells its products directly to consumers through its own stores and online platforms, as well as through independent distributors and retailers.

With a diverse group of shareholders, including individuals and companies, Nike has established powerful brands such as N. Pro, N. Golf, and Air Jordan.

Nike's Slogan and Marketing Journey

In 1976, John Brown and Partners became Nike's first marketing agency, spearheading their branding efforts. The iconic “just do it” slogan, synonymous with Nike today, emerged in 1988. Interestingly, the inspiration behind this motto traces back to the last words of Gary Gilmore, “let's do it.”

New Headquarters and Acquisitions

In 1990, Nike relocated its headquarters to Beaverton, Oregon, establishing a solid base for future endeavors. The brand expanded its influence through strategic acquisitions, such as Bauer Hockey in 1994 and Converse in 2003.

How Much Does NIKE Earn Annually?

NIKE revenue

Since 2011, NIKE has been raking an impressive $23.7 billion in revenue annually. When it comes to being the most valuable apparel brand on a global scale, NIKE easily surpasses the likes of Gucci, Adidas, Puma, and Under Armour.

Nike's Impressive Net Worth Growth

Nike's Impressive Net Worth Growth

As per Forbes' esteemed ranking of the world's most valuable brands in 2022, Nike was appraised at a remarkable $36.8 billion, reflecting a notable 7% increase from the preceding year.

Such a substantial boost in value lays a solid foundation for predicting an even brighter future for Nike in 2023. This year, their net worth skyrocketed to an astonishing $191.79 billion, signifying a substantial leap compared to the previous year.

Comparative Financial Figures

  • Monthly Income: $50.626 billion
  • Net Worth in Euros (Indian): €12,400,000
  • Net Worth in Indian Rupees: ₹12.4 billion
  • Net Worth in US Dollars (Indian): $174.59 billion
  • Endorsements Income: $1.5 billion
  • Business Income: $12.4 billion
  • Salary: ₹27 lakh
  • Total Net Worth: $174.59 billion

Nike's meteoric rise in net worth and remarkable financial achievements solidify its position as a dominant player in the global market. With immense brand value and consistent growth, Nike continues to set new standards of success in the sports apparel industry.

Who Holds the Majority of Nike Stock?

Nike Stock

In terms of Nike's stock ownership, the largest stake belongs to Philip Knight, who owns a significant 17% of the shares. Following him is the second-largest shareholder, possessing approximately 6.9% of the outstanding shares. Notably, the third-largest shareholder holds 5.7% of the shares.

Interestingly, the top 16 shareholders collectively control only 50% of the ownership, indicating a diverse distribution. Consequently, no single shareholder possesses a majority interest in the company's ownership.

Key Revenue-Generating Product Lines at Nike

Key Revenue Product at Nike

Nike company earns significant revenue from various divisions. Among them, the Nike Brand division, which includes popular brands like Jordan and Nike Kids, contributes the highest revenue.

Here's a breakdown of the key product lines and their respective revenue:

Nike Brand Revenue: The core of Nike Inc.'s earnings, including brand equivalents like Jordan Brand and Nike Kids, contributes a significant portion of the company's revenue, totaling $44.436 billion.

Footwear Dominance: Footwear remains the primary revenue driver for Nike, surpassing all other product categories, generating an impressive $29.143 billion.

Apparel: Nike's apparel division plays a vital role in the company's earnings, contributing $13.567 billion.

Geographic Operating Segments: Nike operates in various regions, with North America, Europe/Middle East/Africa, Greater China, and Asia Pacific/Latin America generating a combined revenue of $5.995 billion.

Is Adidas or Nike Better in Terms of Net Worth?

When evaluating the better company between Adidas and Nike in terms of net worth, several factors should be taken into account. Both companies boast a wide range of products and strong brand recognition, but there are noteworthy distinctions.

Adidas outshines Nike when it comes to net worth. Moreover, Adidas possesses a larger market share and a more diverse portfolio, setting it apart from Nike.

Here are key reasons why Adidas take the lead in net worth

  • Higher net worth: Adidas surpasses Nike in terms of financial value.
  • Larger market share: Adidas enjoys a bigger portion of the market compared to Nike.
  • Diversified portfolio: Adidas offers a broader range of products and business ventures.


Nike is a hugely successful shoe company with a net worth of $34.35 billion. It started small but became a global powerhouse in sportswear. Nike's iconic logo and its presence in over 700 stores worldwide show its dominance in the industry. While Adidas has a larger net worth and market share, Nike's strong brand value and steady growth make it a major player in the global market.


Written by Alexis Kestler

A female web designer and programmer - Now is a 36-year IT professional with over 15 years of experience living in NorCal. I enjoy keeping my feet wet in the world of technology through reading, working, and researching topics that pique my interest.