Alexis Kestler
Product descriptions are one of the most important parts of an ecommerce website. They provide the details that turn visitors into buyers. But writing effective product descriptions takes time and skill. Thankfully, AI-powered product description generators are here to help.
These tools can quickly create persuasive product descriptions tailored to your needs. In this post, we‘ll explore the top 14 product description generators to boost your sales. We‘ll cover how they work, key features, pricing, and more to help you find the right solution.
Why Product Descriptions Matter
Product descriptions influence consumer behavior and impact sales. Studies show that quality descriptions can:
- Increase conversion rates by up to 244%
- Reduce product returns by up to 30%
- Increase average order value by up to 17%
Descriptions build trust and help customers make informed decisions. They showcase your products in the best possible light.
With more sales happening online, product descriptions are more critical than ever. But writing them well takes skill and effort. AI-powered generators provide a shortcut to creating compelling descriptions at scale.
Benefits of Using Product Description Generators
Product description generators offer several advantages over manual writing:
Save Time
These tools create complete descriptions in seconds versus hours or days for manual copywriting. This massive time-savings lets you scale production and get products to market faster.
Increase Conversion Rates
AI-generated descriptions use data and best practices to turn more visitors into buyers. The tools A/B test variations to optimize text for higher conversions.
Improve SEO
Many generators create SEO-friendly descriptions packed with relevant keywords. This helps pages rank higher in search results, increasing organic traffic.
Lower Costs
Automated generators are far cheaper than hiring writers, especially for ecommerce sites with large inventories. The tools pay for themselves in time and money saved.
Consistent Quality
AI provides reliable results unaffected by writer fatigue or bad days. The tools generate polished prose every time to showcase products in the best light.
Scale Production
With automation, you can mass produce descriptions to handle thousands of SKUs quickly and efficiently. AI eliminates writer bandwidth limitations.
Now let‘s explore the top product description generator tools on the market today.
1. Copy.ai
Copy.ai is an AI copywriting platform with a dedicated product description generator. It asks a few questions about the product then outputs polished descriptions in seconds.
The tool is easy to use with no writing or technical skills required. Just enter some product details and Copy.ai handles the rest using its advanced natural language processing.
Key Features
- Fast creation of SEO-optimized product descriptions
- adjustable length from single paragraph to long-form
- Choice of tones from formal to casual
- Built-in plagiarism checker
- Bulk generating and editing capabilities
- Integrates with ecommerce platforms
Copy.ai offers both a free trial and paid plans starting at $15 per month. It‘s one of the most full-featured and affordable generators out there.
2. INK A Lifeline for Writers
INK helps entrepreneurs and marketers craft product descriptions 4x faster with AI assistance. Just start typing and INK will suggest content to incorporate as you go.
INK learns your voice and writing style to make helpful recommendations. You maintain full creative control while leveraging AI to boost productivity.
Key Features
- AI-assisted writing instead of fully automated
- Seamlessly blends human and machine input
- Feedback feature learns your preferences
- Creates original descriptions tailored to your brand
- 14-day free trial
INK offers a unique approach, combining AI with human creativity. It‘s ideal for those who still want control over the final output.
3. Rytr
Rytr is an AI content creation platform with many use cases, including product description writing. It asks a few questions then generates optimized marketing copy for you.
Rytr lets you choose a tone ranging from technical to funny to match your brand voice. You can also fine-tune the output by providing feedback to tailor it further.
Key Features
- Fast creation of product descriptions
- Adjustable tone from technical to funny
- Feedback option to refine output
- 10,000 free characters per month
- Bulk generating capabilities
- 40+ use case templates
Rytr offers a forever free version with limited word count. Paid plans start at $12 per month for individual use. It‘s a user-friendly option great for beginners.
4. Jasper.ai
Jasper is a versatile AI copywriter with a dedicated product description generator. Just enter a product name, features, and brand voice to get optimized marketing copy.
Jasper learns about your products and brand to deliver consistent, high-converting descriptions. The more you use it, the better it becomes.
Key Features
- Creates SEO-friendly product descriptions
- Optimized for conversions
- Adapts to your brand voice automatically
- Integrates with ecommerce platforms
- 14-day free trial
- Bulk generating capabilities
Jasper offers a free trial and paid plans starting at $29 per month. It‘s best for ecommerce brands that value conversion optimization.
5. Conversion.ai
Conversion.ai emphasizes sales copy that converts over generic product descriptions. It asks questions about your ideal customer and their pain points to drive action.
The tool generates emotionally compelling descriptions focused on creating a connection with your target audience. This psychological approach aims to boost conversions.
Key Features
- Focus on emotional selling points
- Optimized to trigger conversions
- Psychological approach tailored to audience
- 7-day free trial
- Integrates with Shopify, WooCommerce
- Bulk editing capabilities
Conversion.ai offers a free trial and paid plans starting at $49 per month. It‘s ideal for results-driven ecommerce brands wanting high-converting copy.
6. Automated Insights Wordsmith
Wordsmith by Automated Insights creates natural language descriptions using NLG technology. You provide product data in a spreadsheet or via API and Wordsmith turns it into coherent paragraphs.
The tool emphasizes factual accuracy and clarity. It‘s great for transparently showcasing product features and specs without embellishment.
Key Features
- Data-driven creation from structured data
- Clear, factual descriptions
- NLG technology for natural language
- API and spreadsheet input options
- Bulk automated production
- 14-day free trial
Wordsmith offers a free trial and custom enterprise pricing. It‘s ideal for companies with large, structured product datasets.
7. Copymatic
Copymatic is a user-friendly product description generator that creates copy in seconds. It asks a few simple questions then delivers clear, benefit-focused descriptions.
The tool emphasizes clarity and comprehension. It uses basic language to help customers understand what makes your product valuable.
Key Features
- Fast creation of simple, benefit-focused descriptions
- Emphasizes clarity and comprehension
- Uses plain language – great for non-native speakers
- Free version with 50 word limit
- Paid version starting at $7.99 per month
Copymatic is affordable and beginner-friendly. It‘s ideal for anyone wanting an easy product description solution.
8. Descript
Descript helps create video-style product descriptions using automated speech-to-text. Simply record a product explainer then Descript will transcribe it into text.
This conversational approach captures a natural, engaging voice perfect for product descriptions. Descript saves the pain of transcribing recordings manually.
Key Features
- Creates descriptions from audio content
- Automated speech-to-text transcription
- Conversational, video-style copy
- Collaborative editing features
- 30-day free trial
- Integrates with ecommerce platforms
Descript offers a free trial and paid plans starting at $12 per month. It provides an easy way to repurpose explainer videos into text.
9. Copysmith
Copysmith is an AI copywriting assistant that combines human and machine input. It provides autocomplete suggestions as you type to boost productivity.
The tool "learns" your writing style to make relevant recommendations. You maintain full control over the final output. It‘s like having an AI co-writer.
Key Features
- AI-assisted writing
- Autocomplete and editing suggestions
- Feedback option to refine output
- Maintains creator‘s voice and style
- 14-day free trial
- Chrome extension available
Copysmith offers a free trial and paid plans starting at $14.58 per month. It provides helpful AI assistance while keeping humans in the loop.
10. Phrasee
Phrasee uses AI optimization to generate high-performing marketing copy. It continually A/B tests variations of product descriptions to maximize engagement.
The tool provides real-time optimization recommendations to improve the performance of your copy. This data-driven approach boosts conversions.
Key Features
- AI optimization for high-performing copy
- Continual A/B testing
- Data-driven recommendations
- Personalized brand voice profiles
- Integrates with ecommerce platforms
- 14-day free trial
Phrasee offers a free trial and custom enterprise pricing. It‘s ideal for data-focused ecommerce brands and agencies.
11. ContentStudio.io
ContentStudio is an AI assistant that helps write better product descriptions in Google Docs. It provides real-time suggestions as you type to enhance your work.
The tool taps AI to instantly recommend relevant keywords, links, details, and more. This facilitates the research process so you can focus on writing.
Key Features
- AI-assisted writing in Google Docs
- Contextual keyword, link, and content recommendations
- Saves research time while writing
- 14-day free trial
- Chrome extension included
ContentStudio offers a free trial and paid plans starting at $15 per month. If you prefer writing in Docs, it can expedite your workflow.
12. Writesonic
Writesonic is an AI copywriting tool with a simple product description generator. Just enter a few product details and desired tone to get fast results.
The tool adjusts its vocabulary and style based on your inputs. You can rewrite any section as needed before exporting a finished product description.
Key Features
- Quick creation of draft descriptions
- Adjustable tones from technical to friendly
- Rewrite or remove any section
- Export to Word, PDF, plaintext, etc.
- 3000 free words per month
- Bulk generating capability
Writesonic offers limited free use and paid plans from $15 per month. Despite the barebones interface, it can create solid draft descriptions.
13. Frase
Frase helps generate product copy using datasets and AI. It provides relevant keywords and content recommendations to integrate based on your product.
The tool synthesizes data from across the web to optimize descriptions for SEO and conversions. This "research-writing" workflow saves time.
Key Features
- AI-assisted writing
- Datasets provide relevant keywords and content
- Tooltip explanations for recommendations
- Optimize for SEO and conversions
- 14-day free trial
- Integrations with Google Docs
Frase offers a free trial and paid plans starting at $47 per month. It leverages data to help write smarter descriptions faster.
14. MarketMuse
MarketMuse is a marketing AI platform with tools to optimize product pages. It provides data-backed recommendations to improve descriptions and other copy.
The software analyzes your pages then generates an "optimization scorecard" with ways to boost conversions. This analytics-based approach helps maximize results.
Key Features
- Optimization recommendations for product copy
- Data-driven scorecards to improve pages
- SEO and conversion rate optimization
- 30-day free trial
- Integrates with ecommerce platforms
- Bulk analysis capability
MarketMuse offers a free trial and custom enterprise pricing. It‘s great for brands wanting to optimize at scale based on data.
Choose the Right Product Description Generator
With the rise of ecommerce, product description generators provide a scalable solution to producing persuasive copy. But not all tools take the same approach.
Entry-level options like Rytr, Copymatic and Conversion.ai make it easy to get started for low monthly fees.
AI-assisted generators like INK, Copysmith, and Frase maximize creative control by partnering humans with machines.
Data-focused platforms like MarketMuse and Phrasee use analytics and testing to optimize results.
Video transcription tools like Descript provide a conversational approach perfect for explainer-style descriptions.
NLG services like Wordsmith generate factual descriptions from structured data at scale.
Think about your goals, brand voice, target audience and implementation requirements. Selecting the product description generator that best aligns will provide the best experience and results.
Give Your Ecommerce a Boost with AI Product Descriptions
Product descriptions directly impact conversions and sales. Investing in quality copy pays dividends across key ecommerce metrics.
But writing descriptions can be time-consuming and challenging to scale. AI-powered generators provide a shortcut to creating compelling product copy at the click of a button.
If you sell online, adding one of these tools to your stack is an easy win. The time savings, increased conversions and extra sales can quickly offset the modest subscription fees.
Try out a few options to see which best fits your needs. With the right generator, you‘ll create product descriptions that inform, convince, and excite customers into purchasing.
