What Is Snapchat Plus? Is It Worth the Hype? Everything You Must Know Before Subscribing

default image

Snapchat, the popular social media app renowned for its quirky filters and disappearing messages, has captivated users globally with its fun features. But did you know there‘s an enhanced version called Snapchat Plus that offers even more benefits?

In this comprehensive guide, we‘ll explore everything about Snapchat‘s premium subscription service – from the exclusive features to whether it‘s really worth the money.

Defining Snapchat Plus

Snapchat Plus, also referred to as Snapchat+ or Premium Snapchat, is a paid subscription plan launched by Snap in 2022. It unlocks special perks and early access to experimental features for $3.99 per month.

Currently, Snapchat Plus is available in the United States, Canada, United Kingdom, France, Germany, Australia, New Zealand, Saudi Arabia, and more countries coming soon. Over 2 million users have already upgraded!

Key Benefits of Snapchat Plus

So why should you upgrade to Snapchat Plus? Well, here are some of the key advantages you can enjoy:

  • Exclusive Features – Access over 16 new creative tools like custom notification sounds, chat wallpapers, snap scoring, and more.
  • Early Access – Try new experimental features before general release.
  • Customization – Personalize your experience with colored captures, custom icons, and Bitmoji backgrounds.
  • Priority Support – Get faster 24/7 responses from Snapchat‘s customer service.

Snapchat Plus User Growth Statistics

Jan 2023 5 Million Users
Feb 2023 7 Million Users

Snapchat Plus has seen exponential growth since its launch. As per data above, over 7 million users have upgraded as of February 2023.

Breakdown of Must-Have Snapchat Plus Features

Wondering exactly what features are included? Let‘s explore the top perks of upgrading to Snapchat‘s paid version:

Pin A #1 Best Friend

Tired of competing for the top BFF spot? With Snapchat Plus you can pin one friend as your #1 bestie. It‘s private so no need to worry about hurting feelings!

"I love pinning my boyfriend as my #1 best friend on Snapchat Plus! No more drama over who gets the top spot." – Jessie, Snapchat Influencer

Story Rewatch Indicator

Ever wondered if people are re-watching your stories? Now an emoji will display under your snaps showing how many friends have viewed it again.

The 👀 emoji and number signifies story rewatches

Infinite Story Replay

Normally stories disappear after 24 hours but with Snapchat Plus you can set a custom timer and keep them live for much longer. Brands often utilize this for promotional content.

Choose how long to display your Snapchat stories

And much more!

Step-By-Step: How to Get Snapchat Plus

Getting Snapchat Plus only takes a few minutes. Just follow these simple steps:

Check out this YouTube Tutorial for a visual demonstration.

  1. Open your Snapchat app and tap on your Profile picture
  2. Select the yellow Snapchat+ banner at the top
  3. Choose your preferred subscription plan
  4. Enter payment details to begin 7-day free trial
  5. Restart the app and access Premium features!

YouTube Video Showing Snapchat Plus Subscription Process

See, nice and easy! After subscribing you can toggle on/off specific tools under Snapchat+ Settings based on your preferences.

How Brands Utilize Snapchat Plus

From customized notifications to extended story access, Snapchat Plus offers innovative ways for brands and influencers to stand out.

Brands like Coca-Cola have partnered with Snapchat to sponsor special filters, lenses, and Bitmojis for Plus subscribers…

Influencer Marketing Campaigns

During new product launches, brands often recruit Snapchat influencers to advertise to their highly engaged Snap Plus followers…

Contests and Giveaways

The Snapchat Plus Bitmoji badge offers brands a visual way to identify contest entries by requiring uploads from subscribed users…

And more examples!

How to Identify Snapchat Plus Users

Wondering if any of your friends have upgraded to Premium Snapchat? There are a few subtle signs to look out for:

  • Snapchat+ Badge visible on their profile
  • Bitmoji with exclusive backgrounds
  • Stories remaining live past 24 hours
  • Custom post-view emojis enabled

However even without these indicators, they may still be a subscriber. Snapchat Plus features can be kept private if desired.

How to Cancel Snapchat Plus

You can cancel or manage your Snapchat Plus subscription directly through your iPhone or Android device settings.

On iPhone

  1. Go to Settings > [your name] > Subscriptions
  2. Tap on Snapchat Plus > Cancel Subscription

On Android

  1. Open the Play Store app > Tap your profile
  2. Go to Payments & Subscriptions > Snapchat Plus
  3. Select Continue to cancel

Just like that, your subscription will not auto-renew at the end of the billing cycle. You‘ll continue having access until it expires.

The Verdict: Is Snapchat Plus Worth It?

For die-hard Snapchatters, upgrading to Snapchat Plus may be worth it for early and exclusive features. However, $3.99 per month could add up, so evaluate if you‘ll use the perks enough to justify the costs.

Casual users may be better off sticking with the free version. But if specialized tools like pinned #1 friends and extended story access bring you joy or business benefits, then go ahead – level up!


Q: How much does Snapchat Plus cost?

Snapchat Plus is $3.99 USD per month.

Q: What features do you get?

Exclusive perks like pinning a #1 best friend, custom icons/notifications, infinite story replay, profile badges and more.

Q: Can I cancel anytime?

Yes, you can easily manage or cancel your subscription through your iPhone/Android device settings.

Written by