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Email marketing is one of the best ways that companies can reach out and contact both current customers and potential customers, and many internet marketing tactics have been developed.

Though it would seem like email marketing would be limited to only companies that sell products or services, they are also quite beneficial to websites trying to grow their following, individuals trying to increase their visibility and those intending to utilize effective email marketing strategies. Here are ten email marketing tactics that are both easy and useful in the long and short terms.

Click Advertising

This is a method in which websites send links to individuals with catchy content to help draw them to the site. This method is easy, does not take much time to complete or orchestrate, and is great for those companies that are just looking to increase traffic without a complex internet marketing plan.

Coupon Codes

Merchant and retail sites can benefit greatly from sending out coupon codes or deals through email. These codes can help draw in existing customers to make new purchases or can even draw in new customers.

Personalizing Email

Effective email marketing tactics don’t include placing the recipients name on the first line, this is often annoying and most individuals delete this type of mail. However tailoring it to their search criteria, their age, their region and more can help bring in the views through thoughtful email newsletter marketing.

Subject Lines

This is one of the most important areas of email marketing, and it’s probably one of the most effective email marketing tips. Many think that a short subject line is the best way to pique interest and get readers to open email, others believe that a longer subject line can help explain the email and prevent deletion. It all depends on what you want to accomplish with your email marketing. Longer subject lines do offer a chance to explain but shorter lines are a bit more mysterious.


Sending email at 3 in the morning is just not smart, it is obnoxious. Most recipients just barely browse through emails they receive at night, it is best to time your emails to the most common time that people are home from work and looking at their computers or email. Between 8pm and midnight is prime time. Some of the best email marketing is done between 8 pm and midnight.


People love a good deal, giving something away for free is a great way to bring in views. Most times companies can offer something small like a free piece of content or a free item with mail in rebate to spark interest.

Tailoring to Mobile Devices

The truth is most people look at emails on the go on their phones or tablets. Creating content that is mobile device friendly is a great way to insure that recipients actually look at your content rather than just flip past it because it does not fit on their phones.

Inactive Subscribers

Reconnecting with old subscribers that have let their accounts go fallow is a great way to get them to rejoin or take a second look. Odds are if they already have an account, it is far easier to get them to revisit.

Weekend Emailing

Some content marketers think that the best email marketing takes place during the week, in fact, sending emails during the weekend is a great way to insure that users are going to have time to see what you have sent which means that it will make for a much better chance at actually getting users to see what you want them to see.


Do not be afraid to jump on the band wagon and try new innovative ideas that may or may not work. Taking the time to try all of the best email marketing strategies as opposed to just sticking with what is safe is one of the only ways that users can be sure they have tried everything and that they have plenty of options.

Email marketing is a great way to get your content out there and to truly get your content noticed. Taking the time to choose the right email marketing strategy may seem like a ton of work, but in the end, it always pays off.


Written by Alexis Kestler

A female web designer and programmer - Now is a 36-year IT professional with over 15 years of experience living in NorCal. I enjoy keeping my feet wet in the world of technology through reading, working, and researching topics that pique my interest.