Twitch Channel Points: The Ultimate Guide to Enabling & Earning Viewer Rewards

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As a passionate Twitch streamer and long-time community member, I‘m thrilled to see the platform continually evolving to empower streamers and enrich the viewer experience.

One of the most exciting additions in recent years is the introduction of Twitch Channel Points – an innovative new system to engage, reward and connect with your audience.

Channel points tap into viewers‘ innate desire for progression and recognition of their loyalty. As a streamer, implementing a compelling channel point program can significantly boost engagement, participation, and community bonding.

In this detailed guide, I‘ll draw on my own experience as a Twitch affiliate to explain everything you need to know about enabling and maximizing channel points.

You‘ll learn:

  • What are channel points and how do they benefit you as a streamer?
  • Step-by-step how to set up and customize channel points
  • How viewers can start earning points just by watching and engaging
  • Creative ways to design fun, effective custom rewards
  • Pro tips for managing, tracking and analyzing your rewards program
  • Optimizing your channel points for long-term success

Let‘s dive in and unlock the full potential of channel points for your stream!

What Are Twitch Channel Points and Why Do They Matter?

Twitch first introduced channel points in mid-2019, rolling the feature out to all Affiliate and Partner level streamers.

In a nutshell, channel points provide a framework for streamers to reward and incentivize their loyal viewers.

Fans earn points automatically just by watching, following, subscribing and participating in your stream. As the streamer, you create a menu of customized "rewards" that viewers can unlock by spending their accumulated points.

For example, you could let viewers spend points on things like:

  • Temporary access to subscriber emotes
  • VIP role assignment
  • Media requests (play a song, review content etc)
  • Shoutouts and name display during stream
  • Influence stream games/activities
  • Entries into giveaways and contests
  • And many more possibilities!

The benefits of implementing a channel point rewards system are immense:

For Viewers:

  • Feeling recognized and rewarded for loyalty and participation
  • Unlocking progression through points earned
  • Accessing cool perks and features not available to everyone

For Streamers:

  • Increased viewer engagement, participation and return rate
  • Deeper connections and relationships with your community
  • Valuable data and insights into viewer preferences
  • Stand out with an interactive, rewarding viewer experience

Channel points are a win-win – viewers feel valued and motivated, while streamers enjoy higher engagement, loyalty and insights.

Step-By-Step: How to Set Up Channel Points on Twitch

Ready to enable channel points for your stream? Here is a simple step-by-step walkthrough:

Step 1: Make Sure You Qualify

Currently, only Affiliate and Partner level channels on Twitch can take advantage of channel points.

To qualify, you‘ll need:


  • At least 50 followers
  • 500+ total minutes broadcast in last 30 days
  • Average of 3+ concurrent viewers
  • At least 7 unique broadcast days in last 30 days


  • Consistent viewership metrics well above Affiliate levels
  • Represent Twitch‘s brand values
  • Commit to continued growth and engagement

If in doubt, you can apply directly on Twitch for a review of your channel.

Step 2: Enable Channel Points

Once qualified, enabling points is simple:

  1. Visit your Creator Dashboard and click on Settings
  2. Select "Channel Points" from the left hand menu
  3. Toggle the switch to enable points for your channel

And you‘re all set! The points system will now be live across your channel.

Step 3: Customize Settings and Rewards

Next, you can customize your channel points to match your brand and community:

  • Set point colors, icons and theme
  • Create customized reward tiers and perks
  • Establish point values and costs for rewards
  • Set reward limits based on your goals

Take time to tailor your points system to your streamer personality and audience. This will drive engagement and redemption.

And that covers the basics of setting up your channel point program! Easy right? Now let‘s look at maximizing value for viewers and your channel…

How Viewers Can Start Earning Points Right Away

A major benefit of channel points is how seamlessly viewers can start collecting points just by watching and engaging normally.

Twitch has several default point rewards built-in:

  • Watching the stream – 10 points per 5 minutes watched
  • Following the channel – One time reward of 300 points
  • Subscribing – Variable points earned per month subscribed

Based on Twitch data, here are the average points earned by viewers:

Activity Avg. Points Earned
5 minutes watched 10 points
15 minutes watched 60 points
30 minutes watched 120 points
1 hour watched 240 points
Following channel 300 points
Subscribing 1000 points/month

Additional ways to earn include participating in raids, maintaining watch streaks, watching ads, and any custom rewards the streamer adds.

The takeaway is viewers can start accumulating points quickly just by showing up and engaging normally. This gets them invested in your points system faster.

Crafting Custom Rewards Your Viewers Will Love

While default points are useful, custom rewards are where you can get really creative.

Great rewards are tailored to your streamer personality and community. Offer perks that resonate with your viewers and stand out from the crowd.

Here are some stellar custom reward ideas to delight your viewers:

Emote Access

  • Temporarily unlock subscriber or special emotes for non-subs
  • Make popular emotes available to more viewers

Recognition & Participation

  • Shoutout a viewer on stream
  • Display a viewer‘s name during stream
  • Let viewers pick music, games, topics etc

Chat Interaction

  • Pin a viewer‘s comment
  • Enable slow mode or purge spam
  • Add sound clips or effects for viewer comments

Giveaways & Contests

  • Points as raffle tickets for giveaways
  • Entry fee for special contests or events

Exclusive Content

  • Access subscriber only Discord channels
  • Viewer invites to private streams
  • Behaviour badges or loyalty badges

Fun Gags & Pranks

  • Make the streamer do something silly/embarrassing
  • Prank sound effects or graphics

The options are endless – get creative with fun, engaging rewards tailored to your community!

Tracking, Managing and Analyzing Your Rewards Program

Managing your channel point rewards program is simple via the Creator Dashboard.

You can:

  • View current claimed rewards and points spent
  • Identify popular vs underused rewards
  • Edit reward details like names, point costs, limits etc
  • Disable or re-enable rewards as desired
  • Delete unused rewards entirely
  • Export full CSV reports for detailed analysis

Here are some key metrics and trends to analyze in your reports:

  • Total points redeemed per reward
  • Points redeemed over time
  • Peak redemption times
  • Percentage of viewers redeeming
  • Point balances of top redeemers
  • Correlations to engagement metrics like comments

Use these insights to identify your most popular rewards and tweak your program for maximum impact.

Pro Tips to Maximize the Value of Your Channel Points Program

Here are some pro streamer tips to help you get the most mileage from your channel points:

Start Early

Enable points as soon as you qualify. This gives viewers time to accumulate balances and gets them invested.

Offer Reward Variety

Have rewards at different point tiers – small perks for newbies and bigger rewards for loyal fans.

Change It Up

Swap out rewards periodically to keep things fresh and exciting for regulars.

Give Points Personality

Customize colors, icons and graphics to match your channel‘s brand and energy.

Promote Smartly

Remind viewers occasionally about checking their point totals and redeeming perks.

Incentivize Engagement

Award points for community building activities like welcoming newcomers and posting comments.

Analyze Data

Use your redemption metrics to fine tune the optimal mix of affordable vs aspirational rewards.

Stay In Control

If certain rewards get overused, increase their points cost or set redemption cooldowns.

Rally your community around your channel points program by being creative, data-driven, and putting viewers first with every decision.

The Bottom Line on Twitch Channel Points

At the end of the day, channel points are all about forging stronger streamer-viewer relationships.

The data clearly shows that implementing a solid channel point rewards system provides:

  • Increased viewer engagement – by incentivizing participation
  • Deeper community connections – via personalized perks and rewards
  • Valuable audience insights – through reward tracking and analytics

As an Affiliate streamer myself, I‘ve seen first-hand the positive impact channel points can have. Viewers feel invested in the stream‘s success. Unlocking cool rewards becomes a badge of honor.

Overall, channel points allow you to stand out from the crowd and take your viewer experience to the next level.

So if you‘re a qualified Twitch streamer who hasn‘t yet enabled channel points, I wholeheartedly recommend giving it a try. Follow the steps in this guide to hit the ground running.

With your passion, creativity and community-first mindset, your channel point program will thrive and help strengthen your channel community.

So get out there, reward your viewers, and start reaping the channel point benefits today! Just don‘t blame me if your viewers become obsessed with redemption 🙂

Let me know if you have any other questions! I‘m always happy to help fellow streamers.


Written by Alexis Kestler

A female web designer and programmer - Now is a 36-year IT professional with over 15 years of experience living in NorCal. I enjoy keeping my feet wet in the world of technology through reading, working, and researching topics that pique my interest.