Social media, from a marketing point of view, is not going to offer you a lot in terms of value if you fail to publish good content on it.
Many brands like to invest resources and hire professional graphic designers and video editors who can provide content on a regular basis.
If you are one of those creators, you often need to get confirmation from the employer before publishing the piece. But if it takes too long to get a response, you need to make sure that the content is not going to disappear.
Fortunately, there are multiple ways to do that, and we will cover them in this article.
Backing Up Your Device
Let's start with a simple device backup. Whether you are creating the content on a computer or a mobile device, there are a few ways to back up the device's data and even enable automatic backups to add another security layer.
Now, one thing to note is that there really is no one best way to back up MacBook or another device. You have multiple options, and it comes down to a personal preference.
Some users like to take a digital approach and pick cloud services like Dropbox. Others, meanwhile, transfer files to an external hard drive or a USB flash stick. Considering how much space your social media content requires, a small USB flash stick should do the trick. It is more convenient than having a significantly larger accessory in a hard drive.
Once the files are backed up, you can rest easy knowing that your videos, infographics, and other content is safe.
And it is worth noting that such a practice is great not just for the SM content but anything else. It is recommended to back up files on a regular basis as a precaution.
Setting Strong Passwords
A fair few content creators keep their work in a location that requires access via a password. A good example of this could be a personal cloud storage account or an email inbox that has attachments.
You cannot risk getting your information exposed, so be sure to set strong passwords for your accounts. Moreover, you should also have a habit of using different passwords for different accounts since exposing one means exposing everything if the password and login email are the same.
It can be a hassle to manage all the complicated passwords, but you can make things easier for yourself by utilizing one of the available password managers.
Scanning for Malware
The risk of malware is another consideration. In some cases, a virus has a purpose to get hold of your data and steal it. In other cases, it might corrupt data and delete files, which means losing all the work you've done until now (this is why backups can be a lifesaver).
Rely on antivirus software and make the most out of it, not just by leaving it running in the background. You should also initiate custom scans now and then to be extra sure about malware not being present on your device.
As soon as antivirus software detects corrupted data, this data needs to be eliminated so it does not spread and cause big problems, which include corrupting the files.
Using a VPN
Virtual private networks offer a great security and privacy layer on your devices. They come in extra handy when you have to use public Wi-Fi. Wireless networks in hotels, bars, libraries, etc., often lack the usual security protocols, which opens opportunities for hackers to breach devices.
A VPN creates a wall between your device and a potential attacker, preventing them from gaining access. Thus, if somebody spots you on an unprotected network, they will basically have no chance to get inside the computer and get the content they want.
The last bit of advice to cover is the fact that you can add watermarks. Every bit of content you create can be protected with a watermark. It is not the most effective method, but if someone decides to steal your content and take credit for it, you can sue for copyright infringement and all that because the watermark is on the content.
Sure, there are ways to circumvent watermarks, but not many people know about them, so they still work as a means to discourage potential thieves from stealing your social media content.