How to Write and Sell an eBook: The Ultimate 2,500 Word Guide for Aspiring Authors in 2023

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Hey there! As an experienced data analyst and AI writer, I totally get the appeal of writing an ebook. You want to share your knowledge, build your brand, and maybe make a little money on the side. I’m excited for you!

But writing an ebook is a big undertaking. Trust me, I’ve been there. That’s why I put together this monster 2,500 word guide covering everything you need to know. My goal is to save you time and prevent frustration by sharing the exact process that‘s worked for me.

Here’s what we’ll cover:

  • Choosing a winning ebook topic
  • Creating an outline and writing top-notch content
  • Self-editing like a pro
  • Designing an awesome cover and formatting your ebook
  • Publishing on Amazon KDP and other platforms
  • Pricing strategies and marketing tips
  • Monetizing beyond ebook sales
  • Mistakes to avoid at all costs

I’ll also inject some real-world examples, statistics, and data to back up my advice. Fair warning – this will require grabbing a cup of coffee and settling in. But by the end, you’ll be ready to publish a bestselling ebook!

Let’s do this.

Step 1: Choose a Topic That Sells

Your topic is the foundation your entire ebook will be built on. So take the time up front to get this right.

The best ebook topics solve a burning problem for readers or teach them a valuable skill. Think niches like health and wellness, personal finance, or professional skills.

I recommend brainstorming a list of 10-15 ideas in niches you’re knowledgeable about. Then use these criteria to narrow it down:

  • Passion factor – A topic you’ll genuinely enjoy writing about for months. It has to be something that excites you!

  • Existing demand – There should be proven reader interest and search volume for your topic. Use Google Keyword Planner and Amazon’s “Look Inside” feature to validate demand.

  • Gap in the market – Find a fresh angle or underserved audience for your topic that big publishers are missing. Look for outdated information you can improve upon.

  • Revenue potential – Consider the monetization options for your niche. Some verticals simply convert better into sales than others.

Let’s look at a few examples of winning ebook topics:

  • A step-by-step home fitness guide for busy moms
  • Quick and healthy Instant Pot recipes for beginners
  • Budgeting strategies for paying off student loan debt faster
  • A startup guide to getting your first 1,000 email subscribers

Each solves a specific problem for readers in a hot niche.

Once you’ve identified your best idea, run a simple survey to validate it. Reach out to your existing audience or friends in your target market and ask:

  • How interested they are in your ebook topic (1-10 scale)
  • Key questions they have about the topic
  • How much they’d expect to pay for a 100-page ebook

Consider pre-selling copies of your ebook before writing to guarantee an excited audience on launch day.

Step 2: Craft a Compelling Outline

Now it’s time to start planning the structure of your ebook. Resist the urge to just start writing!

Creating an outline gets your ideas down in an organized way. It also serves as a content checklist so you don’t miss important points while writing.

Here’s a proven formula for structuring your ebook outline:

  • Introduction – Explain the purpose of your ebook. Start with a hook statement or compelling statistic to draw readers in right away.

  • Main Body – This is the meat of your book. Break it down into logical chapters, with each focused on one major concept. Aim for 6-10 chapters total if creating a full-length 100+ page guide.

  • Conclusion – Summarize the key takeaways and call the reader to action. End by directing them to your other products, email list, or social media.

  • Appendix – Use this section for worksheets, guides, infographics and other bonuses.

Within each chapter, include 3-5 detailed subheadings of key points you’ll cover. Here’s a condensed example outline:

Chapter 1: Introduction to Meal Prepping

  • My personal story getting started with meal prep
  • Benefits of meal prepping
  • Overview of what’s inside the guide

Chapter 2: Meal Prep 101

  • Meal prep defined
  • Setting your weekly meal prep goals
  • Determining your calorie needs
  • Choosing meal prep containers

Chapter 3: Meal Prep Tips and Tricks

  • Pantry staples to have on hand
  • Batch cooking tips
  • Freezer-friendly options
  • Grocery shopping list template

And so on. Take the time to brain dump all your ideas for each chapter in detail.

Pro Tip: Break chapters into short, easily scannable sections. Readers increasingly skim content, so make your ebook easy to digest.

Step 3: It‘s Writing Time!

Now for the fun part: writing your ebook! I recommend setting a defined writing schedule to maintain momentum. Outline for a few weeks, write for a few months.

Set a goal like 500 words per day. It adds up faster than you’d think. 20 days of consistent writing = 10,000 words. The rough draft of your book will be done before you know it.

When writing the first draft, resist the urge to edit as you go. Just focus on getting your ideas down on paper. You’ll clean things up later.

Here are some tips for writing compelling content:

  • Be conversational – Write how you speak vs. formal language. Share personal stories and talk directly to the reader.

  • Avoid fluff – Every word should add value. Cut unnecessary adverbs/adjectives and filler words.

  • Explain concepts clearly – Define key terms. Use examples and analogies readers relate to.

  • Cite sources – Back up claims with links to expert research, studies, and credible sites.

  • Add visuals – Break up text with relevant photos, infographics, diagrams, etc.

  • Check formatting – Use consistent heading formats and text styling.

Once your initial draft is done, set it aside for a week. Then come back to self-edit with fresh eyes. Here’s my edit checklist:

  • Fill in any gaps in the outline
  • Improve section transitions
  • Tighten sentences for clarity
  • Correct typos/grammar
  • Confirm sources are properly cited
  • Cut unnecessary passages
  • Read aloud to catch mistakes

Consider hiring a professional editor if needed. A second set of eyes can catch issues you never would.

Step 4: Design an Appealing Cover and Format Your Ebook

With the writing done, it’s time to shift gears to the design process. Like it or not, readers do judge books by their covers. Your cover makes an important first impression.

A few tips for an eye-catching design:

  • Reflect genre/niche – The imagery and fonts should align with your target readership.

  • Convey subject clearly – The title and cover instantly communicate what the book is about.

  • Use enticing imagery – High-quality photos or graphics that appeal to your audience.

  • Drive action – Ask questions or use commanding language to compel readers to buy it.

If investing in professional design, expect to pay $200-500 for an ebook cover. Worth it for a polished product. Or use a premade template for a more affordable option.

For the ebook interior, you’ll need to properly format and style your manuscript. Use these guidelines:

  • Page size: 5” x 8”
  • Font style: Simple, easy to read (Arial, Helvetica, Georgia)
  • Font size: Body text 10-12 pt; Headings 14-16 pt
  • Margins: At least .5” all around
  • Paragraph spacing: 1.0-1.5 line spacing
  • Page numbering: Bottom center or upper outer corner

Create a clickable table of contents for easy navigation. Pick a simple, clean layout that’s readable on screens.

Step 5: Choose the Right Publishing Platforms

You have a shiny new ebook ready to go…but where should you publish it? Here are the top platforms to consider:

Amazon Kindle Direct Publishing (KDP)

By far the biggest fish in this pond. Publish instantly for Kindle e-readers, Fire tablets, and the Kindle app.


  • Massive reach – 82% of the US ebook market
  • Easy publishing process
  • Print option available


  • Exclusivity requirements with KDP Select
  • Lower royalty rate of 35-70%

Apple Books

Goes live in the Apple Books app for 1 billion iOS users in over 155 countries.


  • Global distribution
  • Higher royalty rates (70%)


  • Apple must approve your ebook
  • Longer review process

Nook Press

Barnes & Noble’s platform to publish for Nook devices and apps.


  • Popular with fiction writers
  • Higher royalties (65%)


  • Smaller user base than Kindle
  • Lengthy review process

Kobo Writing Life

Publish across Kobo’s network of apps, devices, and retailers.


  • Global distribution in 190+ countries
  • 70% royalty rate


  • Smaller market share than Amazon

Google Play Books

Reach the 1 billion Android users through Google Play store.


  • Massive potential reach globally
  • Fast publishing time


  • Lower royalty rate of 40-70%
  • Requires tax documents

For your first book, I suggest starting with Amazon KDP to access the biggest audience. Then expand to other platforms once you gain some momentum.

Going wide across multiple platforms equals more exposure. But Amazon’s promotional tools for KDP Select like Free Book Promotions can be powerful for new authors.

Step 6: Price Your Ebook for Maximum Profit

Finding the right price for your ebook takes a bit of strategy. Price too low, and you miss out on income. Price too high, and you risk turning readers away.

Aim for that sweet spot between:

  1. Maximizing your profit per sale
  2. Pricing competitively vs. similar books

I suggest researching top books in your niche on Amazon. See what pricing range most fall within. Aim to be near the lower end, so you offer value.

For example, if most fitness ebooks are priced $4.99-9.99, you may price at $7.99.

Here are a few other pricing tactics to test:

  • Psychological pricing – Price slightly under round numbers. For instance $19.97 instead of $20.

  • Limit-time discounting – Offer the book at 99 cents or $2.99 for the first week to spur buzz and reviews.

  • Package deals – Bundle your ebook with other products or bonuses at an enticing package price.

  • Tiered pricing – Release first at a premium price for super fans, then drop later.

Once your book goes live, pay close attention to sales data and reviews. Adjust the price up or down to find the optimal cost readers will happily pay.

Pro Tip: When pricing goes above $9.99, sales drop steeply. For a full-length book, $7.99 or under performs best.

Step 7: Promote and Sell Your Ebook Like Crazy!

You did it…your ebook is now live for purchase! But don’t pause the party there. The hard work of actively promoting your book is just getting started.

You need to get out there and shout from the rooftops, “My ebook is here!” Make some noise during the critical launch period to grab sales and reviews.

Here are my favorite marketing tactics for ebook launches:

  • Email promotions – Blast promos to your current subscriber list. Offer the ebook for cheap or free in exchange for honest reviews.

  • Social media ads – Run paid promotions across Facebook, Instagram, etc. targeting your niche.

  • Guest posts – Pitch blogs in your space to promote your book as a guest contributor.

  • Cross-promote – If you have an existing product, offer the ebook as a bonus.

  • Reviews – Reach out directly to readers asking for reviews on Amazon and Goodreads.

  • Giveaways – Run Goodreads giveaways and free download promotions to spike awareness.

  • Affiliate marketing – Recruit niche influencers to promote your ebook and drive sales.

Don’t take your foot off the marketing gas until at least 1-2 months post-launch. Momentum is hard to regain if initial sales languish.

Pro Tip: Amazon ranks books by sales, so the more downloads in a short period, the higher your book will be elevated in rankings!

Step 8: Keep Monetizing Your Ebook Long After Launch

Here’s the reality – most ebook sales happen in the first 90 days after launch. But that doesn’t mean you can’t continue profiting from your ebook well into the future.

Some ways to keep milking your cash cow:

  • Release second editions with new content
  • Expand into print format
  • Record an audiobook version
  • Sell foreign publishing rights
  • Use as a free lead magnet for email captures
  • Upsell to a membership community
  • Host live workshops or events based on the book

Think how you can slice and dice your existing content into new, monetizable formats. Repurpose chapters into online courses or video tutorials. The lifetime value of a successful ebook can easily exceed $50-100k.

Mistakes to Avoid At All Costs

As you venture into ebook publishing, learn from those who have gone before you. Steer clear of these common novice mistakes:

  • No market validation – Writing an entire book before testing idea demand. Ouch!

  • Scope creep – Trying to cram multiple topics into one book. Keep your focus narrow.

  • Thin content – Skimping on word count without enough meaty content.

  • No editor – Attempting to self-edit a full manuscript alone. Have a pro review it.

  • Amateur cover – Using cheesy stock imagery instead of custom design.

  • Ignoring metadata – Not optimizing title, description, keywords in seller dashboards.

  • Passive marketing – Simply publishing without active promotion. Launch hard!

  • Launch and abandon – Treating the ebook like a one-and-done project. Keep nurturing it.

Steer clear of these missteps and you‘ll be lightyears ahead of most first-time authors.

Phew, that was a monster of an article! But hopefully it equipped you with a complete game plan for publishing a profitable ebook from A to Z.

Here’s a quick recap of the key steps:

  • Research in-demand topics and validate your idea
  • Craft a detailed outline before writing
  • Write amazing content focused on helping readers
  • Hire pros to edit, design the cover, and format
  • Publish wide across multiple platforms
  • Promote aggressively at launch using paid ads, email, and more
  • Keep improving and monetizing the ebook over time

Still have questions? Hit reply and let me know! I’m always happy to offer more thoughts and guidance.

The journey to becoming a bestselling author starts today. I can’t wait to hear about your progress. You’ve totally got this!


Written by Alexis Kestler

A female web designer and programmer - Now is a 36-year IT professional with over 15 years of experience living in NorCal. I enjoy keeping my feet wet in the world of technology through reading, working, and researching topics that pique my interest.