This post was updated to include more findings on how to use the Pinterest Search Engine to your business advantage. There will be some more tips added on to the original four that were posted.
Pinterest is amazing, I can honestly spend hours at a time looking at different infographics, advertising boards, and pins. Now with more than 70 million users of the social media, it’s a great social media marketing tool. But with 70 million users pinning dozens of pins to amass more than 30 billion pins, trying to get your pins to show up on Pinterest search results are much harder.
Old school tactics such as constantly pinning again and again for a category used to help drive traffic.
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Adrive and the Pinterest feed used to be in chronological order but this is no longer the case with the Pinterest smart feed, which “recommends” pins based on what Pinterest believes a user is interested in.
Learning to search optimize your pins for keywords on Pinterest’s search engine will be very vital. And I will try to answer the age-old question “Why don’t my pins show up on Pinterest search?”
While this blog post doesn’t have all the answers, it will shed some light as to how to increase your chances of getting them found at the top of search results for specific search terms.
This specific post only discuss about optimizing your pins. I will write another article about search optimizing your board names, and your user profile in the future.
Optimizing your pins will be more important, since this is the default search setting for Pinterest and since it’s blatantly in the middle of the desktop version of Pinterest.
Here are four ways to make your pins more searchable on Pinterest.
How to Get Your Pins to Show Up in Pinterest Search Results
1) Keywords Should be in the Description of Pins
Please don’t be mistaken, I’m not talking about search optimization for Google or Bing, this is just for Pinterest’s search engine when looking for pins with the keyword.
The first thing you need to do to optimize your pins for search is to ensure that you put keywords into your pin’s description. For example, let’s say you want to create pins that are more locally targeted, then you may put in the keyword, “Fashion trends in L.A. or fashion trends in New York.”
It’s important for localized businesses that they put their city in pin’s descriptions. The huge majority of pins that were searched based on a keyword, I believe, are found using this particular method.
What really bugged me was that some of the pins that were searched by keywords never even had one single keyword in the actual description itself, yet it was showing up. This is when I clicked on them and was able to determine that the second factor played a role in which pins showed up in search feeds.
2)The Pin Should Come From a URL with the Keyword In It
What I also noticed when searching for pins was there was a good chunk of pins that didn’t have any of the keywords that I was searching for but still popped up in the searches. For example, when I typed in Pinterest infographic, I would sometimes get social media marketing in the description. Though the number of pins that did show up without the keywords in the description were much lower than those that did.
I know for a fact that Pinterest can’t read text on pictures (but they are able to identify colors and shapes), so I decided to click on where the pictures were hosted. And what I noticed was that the many of the pictures that didn’t have the keywords in the descriptions had keywords in the urls that they were from.
When I clicked on it the pin that had social media marketing as the description, it led to a site that had the key words “Pinterest Infographic” in the url such as. www.examplesite.com/social-media/five-pinterest-infographics-for-CEOS
My speculation is that Pinterest scrapes the url, or the webpage and takes that into consideration into its search algorithm.
3) Keywords Should be in the Name of the Picture/Photo File
What also helped, but I couldn’t find as a strong correlation, was the name of the file contained keywords as well. Based on closer inspection I believe why it helps is because some people will pin the actual url where the file is hosted.
For example if the name of your infographic or pin is whateveryouwant.jpg and it’s hosted on the site www.examplesite.com/uploads/whateveryouwant.jpg then Pinterest probably won’t pay too much attention to it. However, if you if the file name is pinterest-infographic.jpg and your pin is directly taken from www.examplesite.com/uploads/pinterest-infographic.jpg then this will help in the search results of the actual Pinterest search feed.
This is really just an extension of the second point that was made.
4)The Number of Recent Repins and Repins Matter
I typed in a bunch of random keywords and noticed that many of the pins that showed up for heavy used keywords such as, red velvet cupcake and cotton candy were quite interesting. It was hard to find pins that showed up on search that had not been repinned at least once.
For strongly competitive words, the number of recent repins that a pin gets can help shoot it straight to the top, but once the number of repins has cooled down, it’s mostly likely going to move much lower in the search results or completely disappear.
One of the clients I worked with operated a hairstyling blog.I was able to help them rank for a specific keyword that received 92,000 monthly searches. The pin hovers at spot number 1 and 2, and has received over 3300 repins within 2 and half months, and it’s still going, and it seems to be staying at the top, however I believe it’s not just the number of repins, it’s also who is repinning that content.
As an experiment I bought repins for some of my pins to see if they would help in the search results, while they do impact search, it wasn’t as strong as I expected. I believe that the reason is because Pinterest can detect whether these repins are coming from genuine active users, after all they are processing trillions of data sets.