Click on this link to get an in-depth view of Pinterest’s net worth and how the company has become one of the top-grossing companies globally. You can read this post for an overview of Pinterest's history, growth trajectory, and unique features.
You can say various things about Pinterest, but one of the undisputed facts is that it offers one of the most visual discovery engines on the internet. Pinterest leans towards being a social media platform where users can save ideas or discover new ideas for various projects and interests. According to DataReportal, the visual discovery search engine boasts more than 463 million monthly active users toward the close of the first quarter of 2023.
Pinterest playing host to more than 463 million monthly active users means that the social media platform is doing something right. Recent statistics data and other known facts about Pinterest can help shed light on the company’s operations. Pinterest's net worth and relevant information about the company are in the section below.
Pinterest Net Worth: A Comprehensive Breakdown
The Journey of Pinterest: Growth and Expansion
Firstly, it's important to note that Pinterest has seen a dramatic increase in its market capitalization. As of 2023, Pinterest's market capitalization stands at around $20 billion. This is an impressive leap, considering that the platform went public in 2019 at a valuation of around $10 billion. It's clear that the company's market cap has doubled as revenues grew.
Revenue Streams: Advertisement Dominance
In terms of revenue, Pinterest reported $2.58 billion in 2021, marking a 52% increase from $1.69 billion in 2020. No doubt, the majority of Pinterest's revenue, over 90%, comes from advertising. The platform boasts over 5 million advertisers, underlining its popularity among businesses.
User Base and Engagement: An Inclusive Platform
Moreover, Pinterest has a diverse global user base, with 433 million monthly active users reported in Q4 2021. The platform is available in over 200 countries and the average user spends 14 minutes per day browsing inspiration and ideas. The user base consists mainly of women (61%) and spans key demographics such as millennials and Gen Xers.
Revenue per User: A Key Financial Metric
Pinterest's average revenue per user is currently estimated at $5-6. However, this figure increases significantly in the US and Canada, where it is over $15 per user.
Future Growth Prospects: The E-Commerce Push
Additionally, Pinterest aims to expand its e-commerce and shopping capabilities to drive more revenues from transactions and affiliate links. The platform, widely used for planning weddings, events, home decor, recipes, fashion, and other interests, is ideally positioned to capitalize on the trend towards online shopping.
Financial Performance: A Snapshot
As of 2023, Pinterest's net worth can be estimated based on its market capitalization, revenue, and user base. Notably, Pinterest's market capitalization hovered around the $18.90-$19.12 billion mark in July 2023. The company generated $2.8 billion in revenue in 2022, marking an 11.9% increase year-on-year. However, despite the impressive revenue figures, Pinterest reported a GAAP net income of $17 million for Q4 2022 and a GAAP net loss of $96 million for the full year 2022.
In summary, while the exact financials may vary, it's evident that Pinterest has firmly established itself in the digital landscape. With its ad-driven business model scaling and powering double-digit revenue growth annually, the platform has a current estimated valuation of $20 billion as a public company.
Pinterest and its popularity
Pinterest is an innovative social media platform offering users a friendly virtual ecosystem to discover, save, and share ideas, inspiration, and information by using visual bookmarks called Pins. Pinterest also has other features that make the social media platform popular among frequent online users, and below are some of those features.
- Boards: You can use the boards feature to organize pins into different Boards based on themes or categories.
- Search: You can use the robust search function to find content on the social media platform using keywords or category and topic filters.
- Home Feed: The home feed feature displays a customized selection of pins based on your past interests and activity.
- Pin Descriptions: You can add descriptions to pins to provide context, thus enhancing the search visibility of content on the platform.
- Following: You can use the feature to follow other users or specific boards to view content on their home feed.
- Rich Pins: The rich pin feature allows you to include more information about pins, such as pricing, availability, and reviews.
- Buyable Pins: You can use the “Buy” button feature on selected pins to purchase products directly from Pinterest.
- Messaging: You can use the messaging feature to send direct messages to other users within the Pinterest platform.
A brief history of Pinterest
Pinterest was founded in March 2010 by a trio of entrepreneurs – Ben Silbermann, Paul Sciarra, and Evan Sharp. However, like most Tech companies, the main idea of the Pinterest social media platform sprung from Ben Silbermann and his interest in collecting unique items like stamps and insects when he was young. The idea to create a digital/virtual space where users can share interests was then conceptualized into the present Pinterest social media platform by the trio of entrepreneurs.
The Pinterest Company also underwent the usual start-up curve, with the first two years after its inception showing a slow growth rate. However, the popularity of Pinterest began to peak in 2012, thus necessitating the company to open its doors to the public and grow its user base to more than 463 million monthly active users.
How much is Pinterest worth right now?
According to the most recent statistics from reliable sources on the internet, the net worth of Pinterest stands in the neighborhood of $ 17.24 billion. However, the estimated net value of the company could fluctuate slightly, considering the estimates originate from (market capitalization/current stock price multiplied by the number of shares outstanding) statistical data for the period ending June 21, 2023.
What has influenced Pinterest's worth over time?
Pinterest’s net worth has shown an impressive improvement owing to the increasing demand for innovative social media platforms and its IPO offering in 2019. Pinterest’s net worth was around $ 10.82 billion on April 15, 2019, after giving its Initial Public Offer (IPO) to the public the same year. The company’s net worth hit a record high of $ 54.41 billion on April 05, 2021, making it one of the top-performing companies on the New York stock exchange. The drop in Pinterest's stock price in 2021 stems mainly from the restructuring costs resulting in losses and a decrease in the company’s net worth.
Comparing Pinterest with other tech companies
Pinterest is in the safe zone if we compare it to other tech companies in the same industry space. Market capitalization (market cap = share outstanding * stock price) matters when evaluating a company, and Pinterest has a large cap (above $ 10 billion). The large-cap classification on Pinterest’s worth means the company still plays ball with big boys in the major leagues.
How does Pinterest make money?
Pinterest’s IPO is an efficient way for the company to raise funds, but it also has alternative monetary streams to help it keep the lights on and meet fiduciary obligations. Below are alternative revenue streams on the Pinterest social media platform.
- Buy pin button: The Company uses the “Buy it” button feature to generate revenue from active users on the platform.
- Pin promotion: The Company gets promotion subscription fees from businesses/corporates to sponsor content on the platform.
- Advertising: You can pay for ads on Pinterest to help promote your products or services.
- Data analytics: Top social media companies collect large volumes of data that they can sell to third parties to help with research or improve target advertising.
Prediction on Pinterest’s prospects
The main reason for the drop in market capitalization for Pinterest is losses due to restructuring expenditures on the company’s financial books. However, restructuring costs usually focus on improving the services and structure of a company. Pinterest’s prospects show a healthy company springing back from a setback if you consider the recent market capitalization and stock price of Pinterest.
Pinterest is one of the top social media platforms worldwide, and the company’s growth rate points to a stable/reliable tech company to consider buying stock. However, do your due diligence before purchasing Pinterest stocks. Stock prices and the market capitalization figures of the social media platform are subject to fluctuation, and it is prudent to check and confirm the statistical data from a reputable source before making any financial decision regarding Pinterest.