How to Add an Admin to Your Facebook Page in 2023: The Ultimate Guide

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Hey there!

Managing a Facebook page all on your own can be super stressful. There‘s so much to keep up with – posting content, responding to comments, analyzing data, and more. It‘s A LOT for just one person!

That‘s why adding Facebook page admins is so important. Extra help will make managing your page much easier and help grow your audience faster.

In this comprehensive guide, I‘ll walk you through everything you need to know about adding admins for your Facebook page. I‘ve got you covered!

Here‘s what we‘ll discuss:

  • What are Facebook page admins and why are they valuable?
  • The different admin roles and permissions
  • Step-by-step instructions to add admins on desktop and mobile
  • Tips for choosing the BEST admins for your page
  • How to remove admins if needed
  • Limits and restrictions on the number of page admins
  • Plus extra tips, tricks, and best practices for using Facebook page admins effectively

I‘ll share plenty of insights from my 10+ years of experience as a social media marketing guru and tech nerd. My goal is to make you a Facebook page admin expert!

Let‘s get started…

What is a Facebook Page Admin?

A Facebook page admin is someone who helps manage a Facebook page, but is not the original page creator.

Page owners can assign the "Admin" role to other users. This gives them almost full control over the page.

Think of it like adding a manager at a company. Page admins can help take on important responsibilities to keep the page running smoothly.

Why Add Facebook Page Admins?

Having multiple admins provides some major advantages:

1. Share the Workload

Maintaining an active Facebook page, especially for large brands, is a TON of work. Just a few of the key responsibilities include:

  • Creating and scheduling content
  • Monitoring comments and messages
  • Managing promotions and ads
  • Analyzing page insights and metrics
  • Responding to customers
  • Posting breaking news or time-sensitive updates

It‘s a lot for one person to handle alone! Adding page admins allows you to split up the work.

For example, one admin could focus on content creation while another handles community management. Different admins can take on distinct roles based on their strengths.

2. Prevent Burnout

Speaking from experience, managing a high-traffic Facebook page alone is a quick path to social media burnout!

You have to be "on" nearly 24/7 responding to notifications and jumping on trending topics. Over time, the pace simply becomes unsustainable for one person.

Having fellow admins prevents any single person from getting overwhelmed and burnt out. You can take breaks knowing your page is still covered.

3. Provide Backup

Sometimes life happens. As the main page owner, you might plan a vacation, take a leave of absence, or need to step away from your Facebook page temporarily.

Relying on just yourself makes the page vulnerable in those situations. But having additional admins provides crucial backup coverage so your page remains active.

4. Specialized Expertise

Not everyone has the same skills and interests. One potential admin might be great at crafting viral content while another may excel at analyzing metrics or developing ads.

Having a diverse team allows you to benefit from different experts focused on the areas they enjoy most – rather than forcing one person to be a jack-of-all-trades.

5. Faster Response Times

On a high-traffic page, new comments and messages come in fast. Having fellow admins helps respond to time-sensitive notifications more quickly.

For example, if multiple customers message your page at once, one of your admins can jump in to handle half the inquiries. The added support means better customer service.

6. Fresh Perspectives

Different admins will bring their own unique backgrounds, ideas, and viewpoints. This sparks creativity and prevents your page from becoming stale.

Varied input results in a broader range of content themes, new ways to engage your audience, and innovative promotion concepts you may never have considered on your own.

Adding page admins provides all those benefits and more. Now let‘s look at the different admin roles available.

Facebook Page Admin Roles and Permissions

Not all Facebook page admins are created equal. Page owners can define custom roles with specific permissions.

This allows you to choose exactly what abilities and access each admin has. Here are the main admin roles:

Admin Role

  • Has full control over the Facebook page
  • Can create content, run ads, send messages, assign roles, and perform all administrative functions
  • The ONLY limitation is they cannot delete the page or assign other "Admin" roles

The Admin role is what most people will need. It grants complete access to manage your page like a co-owner.

Editor Role

  • Can create, edit, schedule, and delete published content
  • Does NOT have access to send messages, promote posts, create ads, or assign page roles

Think of Editors as focused solely on content creation. They can manage what gets posted but not how it gets promoted.

Moderator Role

  • Specialized role for community management
  • Can respond to and delete comments, react to posts, and see page insights
  • Cannot publish actual posts or ads on the page

Moderators oversee conversations but don‘t post themselves. Use them to strictly manage commenting.

Advertiser Role

  • Focuses only on creating and managing ads
  • Can publish ads and view analytic data on ad performance
  • Cannot alter organic content or change page settings

Let advertisers concentrate only on your Facebook ad campaigns.

Analyst Role

  • Permission to access page analytics through Facebook‘s Creator Studio and Insights
  • Can view and download data but cannot make any changes to content or settings

Analysts work exclusively behind-the-scenes with page data and metrics.

For most cases, you‘ll want to make new admins full "Admins" with total access. But assigning limited roles allows for more control over what helpers can do.

Now let‘s get into the step-by-step for actually adding admins to your Facebook page.

How to Add Admins to Your Facebook Page

Adding page admins is easy and only takes a minute. You can do it either on your computer through Facebook‘s website or via the Facebook app on your smartphone.

Let me walk you through both options…

Adding Admins on Desktop

Follow these simple steps to make someone an admin for your Facebook page using the desktop website:

  1. Login to your Facebook account and visit your page.

  2. Click on the Settings tab in the left menu bar.

  3. Scroll down to the Page Roles section and select Manage Page Roles.

  4. In the Assign New Page Roles box, start typing the name or email address of the person you want to make admin. Select them from the dropdown results.

  5. Click Add next to their name. Choose Admin from the role options.

  6. Click Save Changes to confirm.

That‘s it! The new admin will get notified and now have full access to assist in managing your Facebook page.

To customize their specific permissions, click the pencil icon next to their name after adding them. You can toggle certain abilities on or off.

Adding Admins on Mobile

You can also designate page admins using the Facebook mobile app for iPhone or Android. Here‘s how:

  1. Open the Facebook app and tap the hamburger menu icon in the top right corner.

  2. Select Pages from the left sidebar menu.

  3. Tap to open your page.

  4. Tap the three dots icon in the top right and choose Settings.

  5. Select Page Roles > Manage Page Roles.

  6. Tap Assign New Page Roles and search for the person to make an admin.

  7. Tap Add next to their name, choose Admin, and confirm with Save Changes.

That handles giving someone admin access through the Facebook mobile app! It only takes about 30 seconds.

Now let‘s get into some best practices for choosing your new page admins…

How to Choose the Right Facebook Page Admins

Not everyone has what it takes to be a great Facebook page admin. Appointing the wrong person could be detrimental.

As page owner, it’s crucial to select qualified, responsible admins who‘ll represent your brand well. Here are some top tips:

Look for Trustworthy, Mature People

Give admin access only to reliable people you know well. Review their personal Facebook profile and posts for maturity and good judgment.

You want level-headed admins who won‘t damage your brand if they have a bad day. Trustworthiness is key.

Find Experts in Your Niche

Seek out admins with specific expertise related to your page niche. For example, a photographer if you run a landscape photo page or a chef for a cooking page.

Knowledge of your topic translates to better content and engagement. Passion for your industry is a must.

Choose Active Facebook Users

Pick admins already active daily on Facebook in their personal lives. Familiarity with the platform leads to better management.

Beware making admins of people rarely on Facebook personally. The learning curve will be steeper.

Define Clear Responsibilities

Discuss exactly what you expect new admins to handle before assigning them roles. Will they focus on content creation? Ad management? Moderation?

Being on the same page about duties prevents confusion and overlap. Draft an admin responsibility overview if helpful.

Start with Limited Access

Consider placing new admins in restricted roles like Comment Moderator or Advertiser at first.

Observe their performance in lower-risk areas before gradually expanding permissions to full Admin access.

Provide Training

Don‘t just throw new admins into the deep end! Offer guidance to get them up to speed on your processes and best practices for managing the page.

Take time to walk them through your approved workflows. It‘ll pay off with smoother page management.

Vetting potential Facebook admins carefully upfront saves headaches down the road. But what if you need to remove access? Let‘s discuss that next.

How to Remove Admins from Your Facebook Page

Sometimes admins don‘t work out as you hoped. If you need to take back access, here is how to remove Facebook page admins:

  1. Visit your Facebook page and click on Settings.

  2. Select Manage Page Roles in the left menu.

  3. Hover over the name of the admin you want to remove.

  4. Click the pencil icon that appears next to their name.

  5. Choose Remove to withdraw their admin access.

This instantly revokes their privileges to manage your page. Use it cautiously on underperforming admins.

Now you know how to add and remove page admins! But are there any limits on how many you can have? Let‘s find out…

Are There Limits on Page Admins?

Facebook allows pages to have an unlimited number of admins. You can designate as many as you‘d like.

However, that doesn‘t necessarily mean more admins is better. Too many cooks in the kitchen can muddle decision-making and cause confusion.

If your page has under 10,000 followers, I suggest starting with just 1-3 reliable admins. Evaluate their performance before expanding.

Larger brand pages with big audiences might warrant 8-10+ admins to handle the workload. But scale up slowly only as truly needed.

Here are a few other quick tips to use Facebook page admins effectively:

  • Create an admin group chat – Coordinate easily via a Messenger group chat with fellow admins.

  • Schedule occasional strategy meetings – Touch base as a team regularly to review what‘s working and what needs adjustment.

  • Designate an "editor-in-chief" – Appoint one admin to make final calls to streamline decision-making.

  • Rotate weekly or monthly admin "shifts" – Prevent burnout by cycling admins on and off duty.

  • Thank your admins! – Admins are volunteers helping out of kindness. Recognize their efforts and time.

Okay, we‘ve covered a TON of ground here today. Let‘s wrap this up!

The Final Word on Facebook Page Admins

Phew, that was a lot of info! Here are the key takeaways:

  • Facebook page admins help share the workload of managing your page. Adding them prevents burnout.

  • Different admin roles like Editor and Moderator allow customized permissions. But most admins should have full access.

  • Follow the step-by-step instructions to easily add new admins on desktop or the mobile app.

  • Take time to find responsible, experienced admins who fit your page vibe.

  • Remove underperforming admins cautiously if needed.

  • There are no limits on the number of admins, but start with just 1-3 trusted people.

Whew, you made it! Now you‘re a pro on making the most of Facebook page admins.

You‘re welcome for the exhaustive overview! Let me know if you have any other Facebook page questions. I‘m always happy to help out.

Time to get collaborating and watch your page grow. You got this!


Written by Alexis Kestler

A female web designer and programmer - Now is a 36-year IT professional with over 15 years of experience living in NorCal. I enjoy keeping my feet wet in the world of technology through reading, working, and researching topics that pique my interest.