Alexis Kestler
Instagram is one of the most popular social media platforms, with over 1 billion monthly active users. Using relevant hashtags is crucial for improving your discoverability and reach on Instagram. But with millions of hashtags to choose from, finding the right ones for your content can be overwhelming. This is where hashtag generators come in handy.
In this comprehensive guide, we will explore the importance of hashtags on Instagram, the benefits of using hashtag generators, and recommend the 15 best hashtag generators to use in 2023 for Instagram success. Whether you are a social media marketer, influencer, or business looking to improve your Instagram presence, this guide has got you covered.
Why Are Hashtags Important on Instagram?
Hashtags categorize content into specific topics and make posts searchable. When users search for a hashtag or tap on one from a post, they can discover other relevant content using that same hashtag.
Some key benefits of using relevant hashtags include:
-
Increased reach and discoverability: Appropriate hashtags put your content in front of larger audiences who are interested in your niche. Instagram‘s algorithm also favors content with targeted hashtags.
-
More engagement: Posts with relevant hashtags tend to generate more likes, comments, and overall interaction. Hashtags connect you with audiences actively searching for your topics.
-
Brand awareness: Regularly using branded hashtags in your posts helps associate them with your brand. This repetition builds familiarity and recall.
-
Trending topics: Using currently trending hashtags allows you to connect with the latest discussions and boost visibility.
In short, hashtags get your content seen by the right people at the right time. Understanding their significance is the first step to maximizing your Instagram marketing.
What Are Hashtag Generators?
Manually researching and finding high-performing hashtags for all your Instagram posts is extremely tedious. This is where hashtag generators come into the picture.
Hashtag generators are online tools or apps that suggest relevant hashtags based on keywords, URLs, images, or posts. Their databases keep up with the latest trends, popular hashtags, and search volumes in different niches.
These generators analyze your content and recommend hashtags that are most likely to resonate with your target audiences and goals. Whether you want more reach, engagement, or brand visibility – there‘s a hashtag generator that meets your needs.
The Benefits of Using Hashtag Generators
Here are some of the top ways hashtag generators can level up your Instagram game:
1. Discover Trending Hashtags
Hashtag generators provide you with the most up-to-date, popular hashtags that are gaining traction within your niche. Using these trending tags allows you to capitalize on existing conversations and increase content visibility.
2. Enhance Reach & Engagement
Getting your posts in front of the right people is crucial for engagement and conversions. Hashtag generators give you super-targeted hashtags based on topics your audience cares about. This relevance dramatically boosts visibility and interaction rates.
3. Save Time & Effort
Manual hashtag research can take hours, but generators get you the right hashtags in seconds. This allows you to invest more time in content creation, community building, and analytics.
4. Refine Content Strategy
Most hashtag generators provide performance metrics and usage data along with hashtag suggestions. Analyzing this can help strengthen your Instagram approach and refine content planning.
5. Stay Compliant
Some generators flag banned hashtags or those violating Instagram policies. This keeps your account safe from shadowbans or other penalties caused by prohibited hashtags.
Now that you know why hashtag generators are invaluable Instagram tools, let‘s look at 15 top generators to use.
Top 15 Hashtag Generators for Instagram [2023 Updated]
I‘ve compiled this definitive ranking of the best Instagram hashtag generators based on features, functionality, ease of use and audience consensus.
1. HashtagsForLikes
My #1 recommendation for a stellar hashtag generator is HashtagsForLikes.
It‘s fast, simple to use, and provides the most popular and engaging hashtags – perfect to amplify your Instagram marketing.
Key Features:
- Generates highly targeted hashtags from any keyword
- Filters banned/blocked hashtags
- Provides metrics like potential reach/engagement
- Easy-to-use browser-based tool
- Completely FREE to use
I particularly appreciate how HashtagsForLikes highlights the best hashtags personalized for every search term. This level of customization ensures maximum relevance for your posts.
It‘s an all-in-one hashtag research companion for beginners and professionals alike. Sign up for an account to access more cool features.
2. All Hashtag
All Hashtag is another fantastic hashtag finder crammed with handy features.
It‘s particularly great if you want to analyze the performance of various hashtags before using them.
Useful Functions:
- Hashtag generator
- Metrics for usage, reach and engagement
- Recent/top posts data
- Handy integrations with social media schedulers
- Available as browser-based or mobile app
While the free version offers ample functionality, Premium unlocks more customizations for multiple users, making it perfect for agencies and teams.
3. Ingramer
Ingramer (now Inflact) stands out with its intelligent visual hashtag recommendations.
You can upload images directly for the tool to scan and suggest relevant hashtag ideas. This image recognition really steps up your hashtag game.
Why It‘s Recommended:
- Image analysis for visual hashtag recommendations
- Filters banned or stale hashtags
- Provides monthly search volumes and usage metrics
- Schedule and manage Instagram posts
- 14-day free trial, paid plans for more features
From individuals to social media managers, anyone can benefit from Ingramer‘s visually-powered capabilities. It‘s invaluable if you regularly share images on Instagram.
4. Display Purposes
Display Purposes makes hashtag generation incredibly straightforward. Just enter a keyword and you‘ll get curated hashtag suggestions instantly.
It‘s perfect for conveniently discovering the most popular hashtags around topics your Instagram audience cares about.
Notable Aspects:
- Fast and user-friendly
- Provides metrics like impressions and engagement rates
- Filters banned hashtags
- Ideal for individuals/beginners
- Completely free tool
While Display Purposes lacks some advanced capabilities of paid tools, its sheer ease of generating on-point hashtags makes it worthy of this list.
5. Kicksta
Kicksta is a leading Instagram growth service and also houses a stellar hashtag generator.
It provides tailored hashtag recommendations based on your target demographic, industry/niche, and types of content you share. The custom-matched hashtags really help in engaging your ideal audience.
Why Choose Kicksta:
- Personalized hashtag suggestions
- Syncs directly with Instagram account
- Growth dashboard to track analytics
- 14-day free trial
- Instagram scheduling and analytics
While Kicksta isn‘t free, it automates Instagram growth tremendously – including hashtag recommendations. The free trial lets you experience these benefits first-hand.
6. TagsFinder
TagsFinder stands out with its "Related Tags" feature that helps discover relevant hashtag variations from only a few hashtags.
It‘s great for identifying alternate hashtags when your first choices seem oversaturated. The tool also lets you filter particular words from suggested hashtags.
Noteworthy Features:
- Finds related and unique hashtags
- Lets you exclude certain words
- Available as web-based or Google Chrome extension
- Simple and fast to use
TagsFinder is ideal if you want to quickly unearth hashtag ideas similar to your main hashtags but with slight variances.
7. Sistrix
Sistrix‘s hashtag generator holds an impressive database of over 15 million hashtag combinations.
The tool analyzes the hashtag you input and provides engaging alternate hashtags, saving tons of research time.
Why You‘ll Like It:
- Huge database of analyzed hashtag suggestions
- Metrics like usage difficulty and engagement rates
- Filters irrelevant hashtags
- Easy-to-understand interface
- Generous free version
For both individuals and teams, Sistrix delivers an effortless solution to discover the best hashtags to reach more users.
8. Planoly
Planoly is a full-fledged Instagram management platform with a built-in hashtag finder.
It examines your Instagram activity to provide intelligent hashtag ideas tailored to your audience and branding. The image analysis also gives great recommendations.
Notable Features:
- Visual image recognition for hashtag ideas
- Syncs with Instagram account for custom recommendations
- Provides monthly search volumes
- Helps schedule and manage Instagram content
- 14-day free trial
Planoly saves tons of time with its personalized and visual hashtag capabilities alongside end-to-end Instagram management.
9. Flick Hashtag Generator
Flick‘s hashtag generator keeps up with the latest trends to suggest hashtags that will boost engagement.
It provides real-time data on usage metrics too, so you can gauge the relevance of generated hashtags before using them.
Why Flick Stands Out:
- Data-backed hashtag recommendations
- Metrics for difficulty, usage, engagement etc.
- Filters banned or stale hashtags
- 7-day free trial
For social media marketers and agencies who rely heavily on Instagram analytics, Flick is a must-try hashtag finder & analytics platform.
10. Tailwind
Tailwind‘s smart hashtag generator is powered by an algorithm that learns about your brand and interests to drive personalized recommendations.
The custom-suggested hashtags based on your Instagram content help captivate your audience better.
Key Benefits:
- Algorithm provides tailored hashtags from posts
- Uncovers trending hashtags
- Connects with Instagram and Pinterest
- Provides monthly search volumes
- 14-day free trial
If you manage multiple social media accounts, Tailwind can streamline hashtag generation across platforms through custom suggestions.
11. Jarvee
Jarvee is a leading social media automation tool with an incredibly fast built-in hashtag generator.
You get niche-specific hashtag suggestions within seconds after entering a keyword. The tool also lets you filter hashtags by minimum/maximum usage.
Why Choose Jarvee:
- Rapid hashtag suggestions
- Advanced filters to refine hashtags
- Analyzes competition and gives strategic recommendations
- Tracks hashtag performance
- 14-day free trial
For streamlining IG marketing, Jarvee‘s automation abilities combined with the hashtag generator make it a powerful solution.
12. Ritetag
Ritetag impresses with its functional web interface and mobile apps that allow accessing hashtag ideas on-the-go.
It provides metrics like average likes and comments to gauge hashtag relevancy too. Ritetag integrates with top social media platforms as well.
Key Advantages:
- Web tool and mobile apps
- Metrics for benchmarking hashtags
- Ban check for risky hashtags
- Category filters for narrowing down hashtags
- Free trial plus paid plans
For those who manage multiple networks or are consistently on-the-move, Ritetag enables generating hashtags effortlessly from anywhere.
13. Agorapulse
AgoraPulse is a renowned social media management platform. Its built-in hashtag generator provides suggestions based on historical data and current trends.
The tool syncs with your IG account to recommend hashtags aligned with your brand voice for optimal engagement.
Why People Love It:
- Analyzes account history for relevant ideas
- Tracks campaign performance
- Manages Instagram and other networks
- 30-day free trial
- Channel-specific paid plans
AgoraPulse is invaluable for streamlining cross-channel management together with hashtag generation for IG marketing success.
14. Hashatit
Hashatit is a fast and free hashtag generating tool designed specifically for Instagram and Pinterest.
It lets you easily find and manage hashtags, join group boards, curate content, and automate posting too. The tool really optimizes hashtagging productivity.
Notable Functions:
- Specialized for Instagram and Pinterest
- Uncovers hashtag ideas from keywords
- Provides monthly search volume data
- Auto-posting and group board tools
- Completely free to use
If you actively use Instagram and Pinterest for business, Hashatit makes it super-simple to plan and schedule content efficiently.
15. TagsExplorer
TagsExplorer offers a clean user interface showing hashtag ideas along with monthly search volumes and other usage data.
It provides filters to narrow down hashtags by category, language etc. The tool also keeps up with the latest popular and trending hashtags.
Why It‘s Recommended:
- Metrics like search volume and posting trends
- Filters for location, language, content category
- Manages hashtags efficiently in one place
- Free version available with limits
For understanding hashtag search demand and stay updated with trends, TagsExplorer delivers. It takes the guesswork out of optimizing hashtags.
Wrap Up: Choose the Best Hashtag Generator for Your Goals
Hashtags are integral for success on Instagram today. But the key is using relevant and high-potential hashtags that actually deliver results for your brand and content.
That‘s where hashtag generators swoop in to save the day.
I‘ve listed the 15 top hashtag tools currently that level up your Instagram presence in different ways:
- Increased reach and engagement
- Discovering trending topics
- Saving hours of manual work
- Getting visual recommendations
- Optimizing branding
So explore these generators above to find the best fit as per your business needs and budget.
A few core aspects to evaluate generators on are relevance of hashtag ideas, ease of use, analytics provided, and pricing.
Selecting the generator aligned with your Instagram goals and content strategy will give you a data-driven platform to build your presence on.
Now go ahead and leverage these tools to unlock the full power of targeted hashtags! Let me know which hashtag generator becomes your favorite.
