Welcome to Day 18 of the 31 Days to a Better Pinterest Page. For day 18, I’m going to encourage you to sign up to an amazing analytics tool that’s available for free, which is Tailwind.
Pinterest offers analytics, but at the moment, those analytics are specifically for your website, not your actual Pinterest account. This is where Tailwind can be helpful.
Tailwind is Golden For Businesses
When I first started using Pinterest, there were probably about double the amount of Pinterest tools available as there are now. It seemed like a lot of startups were trying to get a piece of the gold rush with Pinterest.
Fast forward a few years later, and only those that have truly been successful at helping businesses have had staying power, and only a hand full of those analytic tools have access to Pinterest’s official API.
Tailwind, which I have been using since its early days, is one of the companies that has access to Pinterest’s API. As mentioned earlier, the tool is free to use for as long as you like and can be upgraded later at $149/month if you become serious about your Pinterest analytics.
What Does Tailwind for Pinterest Analytics Offer?
So you might be curious to know what Tailwind offers for their free version?
1) They offer reports on how your most 250 pins are doing. This is an extremely helpful tool especially if you’re starting to pin pins to a lot of different boards but not too sure which one worked out the best. Tailwind can tell you that, as well as tell you the webpage that the pin is linked to.
2) They give you the status of your follower growth on Pinterest. If you’re wondering if you’re gaining more followers from one week to the next Tailwind can help you out with that. This way, if you start a Pinterest marketing campaign, like a contest, to see if it’s having an effect on your follower growth, you can tell.
They can also e-mail you your stats, which is nice.
3) Curious to know which of you group boards or individual boards have the most followers or has the most repins? Tailwind can tell you that as well. So if you feel that one board needs more followers, you can now devise a strategy to help grow it.
Or if you find that has a lot of followers, you may consider creating more content for that board to help its followers grow.
4) A metric that Tailwind offers that’s very helpful in terms of finding out the repin activity is the virality score. This is determined by the number of repins a board has divided by the number of pins on the board. This metric allows you to gage how active your followers are on a board.
A bnoard with a low virality rate may indicate that the content you put is not of spinnable interest to your audience. Ones with a high virality rate indicate that the community enjoys what you are posting.
The only thing I would caution is the outliers. My Print Advertisement board has a virality rate higher than 20, which is quite high for any type of marketing for a person with about 3400 followers. The reason why it’s so high is because of one single pin. A Game of Thrones pin that has over 1813 repins.
Just be careful of outliers that may overinflate your virality score.
Honestly, for a free Pinterest analytics tool, it’s amazing. You get a lot of data about your account. So hat tip for Danny, Alex (co-founders), and Melissa for keeping this amazing tool to use for free.
Pro Analytics from Tailwind Offers Some Fascinating and Useful Data
But as I said earlier, if you’re looking to take it to a whole new level, then Pinterest has analytics that are much deeper. They can tell you how your to repin activity has been over time for your most popular pins.
Tailwind can tell you who your most influential (pinners that have the most followers) so that you’re able to establish a relationship with them from the get-go.
Tailwind can also tell you based on previous pinning history when the best times to pin your content would be.
I can tell you that Tailwind is definitely a company to watch, whether you’re a small business or enterprise. Tailwind has also developed a contest platform as well and will be released in the future.
I know that Tailwind will add some amazing features, some that many people will LOVE, and if you want to be one of the first to know about it, make sure you sign up for their analytics at Tailwind.
Day 18 Actionable Step:
Take the time to go and register for a Tailwind account if you haven’t yet. You’ll need to wait for a while before Tailwind is able to provide you analytics for your Pinterest account. This is because it takes time to download your data and stats.
Here’s a fascinating look at how to pin descriptions could impact your repin rate. The article was written by Melissa Taylor, of Imagination Soup and it offers some fabulous insights.
Do you have a favorite Pinterest tool that you enjoy using? I’d love to know more about it. Drop me a line in the comments section and let me know what it is.