Alexis Kestler
In an age dominated by social media and influencer marketing, Instagram has become a hotspot for discovering the latest fashion and beauty trends. Especially when it comes to hair inspiration, Instagram empowers influencers to showcase their hair styling talents and creative visions to audiences across the globe.
For brands in the haircare, salon, or styling tool business, connecting with the right hair influencers presents a major opportunity to tap into their engaged follower base and expertise in the space.
In fact, 92% of consumers trust an influencer more than an advertisement or traditional celebrity endorsement. So collaborating with hair influencers can lend credibility and authenticity to your products.
But with so many influencers on Instagram, it can be challenging to identify the best partners to work with.
To help, I‘ve compiled the top 25 hair influencers dominating Instagram right now. I‘ll highlight who they are, their area of focus, examples of their top content, and their follower count so you can assess their reach.
Let‘s dive in!
How to Find Hair Influencers on Instagram
Manually searching for relevant hair influencers on Instagram can be tedious and time-consuming. Luckily there are a few techniques that make the process much easier:
Hashtags: Follow hashtags like #hairinspo, #hairstylist, and #hairoftheday to discover influencers in your niche
Instagram Search: Use keywords like "hairstylist", "hair colorist" and "hair trends" to surface relevant profiles
Influencer Marketplaces: Platforms like Ainfluencer allow you to search for influencers using filters for location, demographics, content topics and more
1. Miggz Hernandez (@miggzxbarber)
Followers: 62.9K
Los Angeles-based barber known for his intricate hair designs, fades, and line ups. As a leader in men‘s grooming, Miggz frequently shares hair inspiration for the modern gentleman.
Potential Campaigns: Hair products for men, barber tools/accessories
2. Chuy Blendz (@chuyblendz)
Followers: 102K
Former American Crew All-Star Challenge Champion highlighting his signature barber cuts and hair tattoo designs. Chuy also shares full tutorials on his YouTube channel.
Potential Campaigns: Branded styling products, barber education
3. Servak Markosian (@sevakmarkosian)
Followers: 10.6K
Men’s hair specialist frequently posting his latest haircuts, fades, blowouts, and beard grooming for the modern professional.
Potential Campaigns: Men’s hair products, salon promotions
4. Sofie Pok (@staygold31)
Followers: 444K
Award-winning barber named "Best Female Barber of the Year" at Barbercon in 2017. Sofie shares her signature cuts and colors with a strong focus on razor work and precision.
Potential Campaigns: Hair color brands, styling tools
5. icolorhairinc (@icolorhairinc)
Followers: 7,674
Burbank hair salon showing off their balayage, vivid coloring, extensions, and hair transformations. Their page highlights the latest hair trends for women.
Potential Campaigns: Hair dye brands, salon promotions
6. Jayne Matthews (@jayne_edosalon)
Followers: 173K
Celebrity hairstylist featured in major outlets like Vogue and Forbes for her textured, lived-in haircuts with a French girl aesthetic.
Potential Campaigns: Hair styling products, branded partnerships
7. Chris Weber Mirlach (@chrisweberhair)
Followers: 106K
Dimension-focused hair color expert specializing in California blonde and brunette looks. Chris attends frequent advanced training to stay on top of trends.
Potential Campaigns: High end hair color brands, salon products
8. Katie D’Souza (@bridalhaircouturebykatie)
Followers: 10.5K
Toronto-based stylist sharing gorgeous bridal upstyles, from braids to buns. Katie tailors looks around her clients‘ styles for a high fashion, editorial finish.
Potential Campaigns: Wedding hair brands/accessories, bridal content
9. Negar (@negarbeautybox)
Followers: 28.2K
Veteran hair and makeup artist based in Vancouver, frequently posting her recent beauty transformations. Negar creates statement hair colors and glamorous special occasion styles.
Potential Campaigns: Hair dye brands, makeup partnerships
10. Lisa Dinh Hair Studio (@lisadinhhairstudio)
Followers: 6,263
Premier salon in Garden Grove, CA showing off hair transformations from cuts and colors to wig installations and extensions.
Potential Campaigns: Hair product promotions, salon partnerships
11. Balayageombre (@balayageombre)
Followers: 576K
Inspirational hair page displaying beautiful examples of balayage, shadow roots, vivid colors, and women’s haircuts.
Potential Campaigns: Hair dye/color brands, styling products
12. Evoque USA (@evoqueusa)
Followers: 12.7K
Top hair extensions supplier frequently posting high quality installs. They bridge celebrity stylists with models/influencers needing premium hair solutions.
Potential Campaigns: Hair extension partnerships, sponsored hair makeovers
13. Guy Levi (@hairbyguylevi)
Followers: 149K
Israeli hair artist sharing his signature balayage, vivid colors, extensions, and statement haircuts. Guy‘s styles capture a playful, eye-catching aesthetic.
Potential Campaigns: Hair dye brands, salon products
14. Mirko Vergani (@mirko_vergani)
Followers: 92.3K
Top Italian colorist specializing in vibrant fashion looks and lived-in brunette hues. Mirko frequently shares educational content from his salon trainings.
Potential Campaigns: High end hair color brands, color technique tutorials
15. Sohea Hyun (@sohea_hyun)
Followers: 151K
Korean-American hair color expert known for her vivid colors and blonde looks on Asian hair. Sohea bridges Eastern and Western beauty standards through her unique styles.
Potential Campaigns: Inclusive hair dye brands, Asian hair partnerships
16. Kacie Nguyen (@hairbykacie1)
Followers: 66.4K
California balayage specialist frequently posting lived-in sunkissed highlights on Asian hair. Kacie also shares hair business and entrepreneurship tips.
Potential Campaigns: Warm hair color brands, salon business coaching
17. Maria Milanes (@mariamilaneshair)
Followers: 15.6K
Veteran colorist with 30+ years experience specializing in balayage. Maria‘s page features stunning hair makeovers and educational content.
Potential Campaigns: Advanced color technique tutorials, hair icon partnerships
18. Carlina Ortega (@carlinaortega1)
Followers: 8,959
LA-based hair color specialist frequently experimenting with vivid dyes, pastels, and rainbow looks. Her page shows off daring and creative hair transformations.
Potential Campaigns: Vivid hair dye brands, unique color partnerships
19. Sarmad Najem (@hairbysarmad)
Followers: 510K
Top Middle Eastern stylist known for his stunning balayage and color melts on long, dark hair. Sarmad shares education for stylists looking to master color techniques.
Potential Campaigns: Advanced hair color courses, Middle East partnerships
20. Audrey Anne J (@audreyannej)
Followers: 945K
Influencer famous for quick, DIY-friendly hairstyling tutorials ranging from messy buns to half-up styles. Her page empowers women to recreate #hairinspo themselves.
Potential Campaigns: Accessible hair brands, beginner hair tips
21. Kim Kimble (@kimblehaircare)
Followers: 540K
Celebrity hairstylist behind the styles of Beyonce and Mary J. Blige. Kim‘s natural hair brand empowers textured hair of all types.
Potential Campaigns: Textured hair products, Black hair partnerships
22. Harry Josh (@harryjoshhair)
Followers: 335K
New York men’s stylist known for his polish, precision, and versatility styling models like Karlie Kloss. Harry shares tips for replicating editorial and runway looks.
Potential Campaigns: Luxury men‘s styling brands, model partnerships
23. Justine Marjan (@justinemarjan)
Followers: 1.4M
Celebrity stylist sharing easy DIY hair tutorials on everything from braids to heatless curls for her millions of at-home followers.
Potential Campaigns: Mass hair brands, beginner content
24. Adir Abergel (@hairbyadir)
Followers: 790K
One of Hollywood‘s most sought after stylists working with stars like Kristen Stewart. Adir posts glamorous red carpet and editorial hair inspiration.
Potential Campaigns: Luxury hair brands, celeb partnerships
25. Kayley Melissa (@kayleymelissa)
Followers: 517K
Popular beauty YouTuber and professional hairstylist from Australia known for her vibrant hair colors, styling tutorials, and product reviews.
Potential Campaigns: YouTube branded content, color sponsorships
Leveraging Hair Influencers for Brand Growth
As you can see, Instagram opens up a world of opportunities to connect with hair and beauty enthusiasts through influencer marketing.
But it‘s critical that brands do their research instead of blindly chasing followers. By identifying influencers truly aligned with your target demographic and messaging, your campaigns and collaborations will feel much more authentic.
From increased brand awareness to driving new product sales, partnering with the right hair influencers can profoundly impact your business growth.
And when done strategically, it can be a scalable marketing channel compared to traditional ads. Especially by leveraging the Walmart-owned Ainfluencer platform, which simplifies influencer discovery and campaign management.
So take time to thoroughly evaluate potential hair influencers and align on campaign goals before reaching out. This thoughtful approach is what transforms one-off influencer sponsorships into long-term strategic partnerships.
The top Instagram influencers listed above are dominating the hair space right now in 2023. But remember, new rising stars are constantly emerging across niches.
So revisit this list in the future, and track hashtag and category performance to catch onto the next big names early!
