Alexis Kestler
Influencer marketing has seen rapid growth in recent years, with more and more brands leveraging influencers to promote their products and services. As the industry expands, the number of influencer marketplaces connecting brands and influencers continues to grow as well.
In this comprehensive guide, I will provide an in-depth look at 23 of the top influencer marketplaces in 2023 based on key criteria such as ease of use, reach, capabilities, and pricing. As an industry expert, I have conducted thorough research and analysis on each platform to assess their strengths and weaknesses so brands can determine the best marketplace for their campaigns.
Why Do Brands Need an Influencer Marketplace?
Influencer marketplaces provide a simple way for brands to discover, connect with, and manage influencer relationships at scale. Here are some key advantages of using an influencer marketplace:
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Access to Large Influencer Networks: Marketplaces give access to millions of pre-vetted influencers in every niche imaginable. This saves tons of time finding relevant influencers manually.
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Simplifies Campaign Management: With built-in analytics, messaging, and collaboration tools, marketplaces help streamline workflow.
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Measurable Results: Marketplaces make it easy to track key campaign metrics and optimize performance over time.
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Cost and Time Savings: Marketplaces have volume discounts negotiated with influencers and consolidate what would otherwise be a complex process.
Top 23 Influencer Marketplaces for 2023
Here are the top influencer marketplaces brands should consider for their 2023 campaigns:
1. Ainfluencer
Ainfluencer is my top recommendation for brands in 2023. As an industry expert, I can confidently state Ainfluencer provides the best overall value with its robust free platform.
Key Features:
- 100% free access to 500K+ influencers
- Unlimited campaigns and influencer invites
- Built-in chat and negotiation tools
- Instagram and TikTok focus
Ainfluencer stands out by offering all core influencer marketing features entirely for free. For small businesses and those testing influencer marketing for the first time, Ainfluencer‘s marketplace is by far the best place to start.
2. AspireIQ
AspireIQ (formerly Aspire) is another leading influencer marketplace with over 150K influencers. Although anyone can join, creators need 500+ Instagram followers or 2.5K+ YouTube views to be considered an influencer.
It‘s an excellent option for mid-sized brands looking for powerful campaign management capabilities.
Key Features:
- Robust campaign management tools
- "Tinder-like" QuickMatch influencer discovery
- Watchlist for monitoring influencers
3. Activate
Activate is a managed marketplace service. Brands get expert support building influencer campaigns end-to-end.
Activate has worked with major brands like H&M, Dove, Clinique, Amazon, and Spotify. It‘s a great high-touch option if you need guidance strategizing and executing sophisticated influencer programs.
Key Features:
- Custom influencer casting decks
- End-to-end campaign execution
- Experienced account management
4. IZEA
IZEA is one of the first influencer marketplaces, launched in 2006. Brands range from small businesses to Fortune 500 companies like Walmart, Starbucks, and Amazon.
It offers comprehensive self-serve influencer discovery and campaign management tools. For mid-market and enterprise brands, IZEA delivers extensive reach and sophistication.
Key Features:
- 15+ years influencer marketing experience
- Powerful campaign management platform
- 2M+ opted-in influencer network
5. Heepsy
Heepsy focuses on authenticity in the influencer marketing process. Even nano-influencers with only 5K followers are available.
Heepsy empowers smaller brands on limited budgets to punch above their weight with impactful, genuine influencer partnerships.
It‘s also one of the only free marketplaces available with useful core features.
Key Features:
- Completely free access
- Nano- to macro-influencers
- Authentic content focus
6. Julius
Julius specializes in sports and entertainment influencer marketing. With industry-specific expertise and relationships, Julius effectively connects brands to celebrity talent and athlete influencers.
From identifying influencers to campaign measurement, Julius streamlines the entire workflow for these unique verticals.
Key Features:
- Specialized sports/entertainment focus
- Celebrity and athlete talent access
- Campaign measurement tools
7. Onalytica
Onalytica excels in influencer marketing for B2B campaigns. With 700K+ professional influencers spanning various industries and niches, it‘s easy to connect with credible subject matter experts.
Advanced filtering and campaign reporting provide helpful insights for complex B2B scenarios with longer sales cycles.
Key Features:
- Extensive B2B influencer network
- Expert campaign strategy services
- Robust analytics and reporting
8. Grin
Grin uniquely integrates with eCommerce stores to detect existing customers who are social influencers. This makes influencer discovery highly targeted.
For direct-to-consumer brands already selling online, Grin is ideal for supercharging word-of-mouth promotion.
Key Features:
- Syncs existing customer data
- 100M+ influencer database
- Affiliate marketing friendly
9. NeoReach
NeoReach is an elite invite-only platform for luxury brands pursuing high-profile influencers. With strict entry requirements and custom pricing starting at $50K per year, NeoReach offers white-glove facilitation of these exclusive relationships.
Top-tier fashion labels and Fortune 500s leverage NeoReach‘s concierge access to celebrity influencers and mass reach.
Although cost-prohibitive for many, NeoReach remains the leader in high-end influencer marketing.
Key Features:
- Invite-only luxury focus
- Concierge celebrity talent access
- Campaign management automation
10. TrendHERO
TrendHERO stands out with advanced social listening capabilities helping brands make data-driven decisions.
You can assess influencers based on audience authenticity, interests, demographics, engagement levels, and content performance. These insights minimize risk of fake followers and low-quality partnerships.
Key Features:
- Audience authenticity checks
- Competitor tracking
- Content performance metrics
11. Upfluence
Upfluence is an all-in-one platform for influencer discovery, collaboration, content sharing, campaign management, and reporting.
With its intuitive user interface and robust feature set, Upfluence lets brands seamlessly integrate influencer marketing efforts into existing workflows. 10K+ businesses use Upfluence across various industries.
Key Features:
- Powerful workflow integrations
- Broad influencer network reach
- Content rights management
12. Webfluential
Webfluential excels at connecting micro-influencers to small and medium businesses. Even nano-influencers are accessible to elevate awareness campaigns.
Hands-on support also helps guide first-time users through setup. With pricing starting at $100 per month, Webfluential makes influencer marketing attainable for businesses big and small.
Key Features:
- Expert guidance for beginners
- Nano- to macro-influencer network
- Light campaign management tools
13. SocialBook
SocialBook is an AI-powered influencer marketing platform gathering social data insights.
With real-time tracking of 150M+ profiles, brands can identify relevant influencers and understand audience demographics, interests, engagement levels, and optimal partnership opportunities.
Key Features:
- 150M+ influencer database
- Real-time Insights dashboard
- Prediction analysis
14. Traackr
Traackr offers robust influencer discovery and relationship management tools.
In-depth profiles provide insights on influencers‘ expertise levels and ideal partnership opportunities to optimize engagement. Relationship mapping visualizations also track connections in their network.
Key Features:
- In-depth influencer profiles
- Relationship mapping
- Expert service offerings
15. TapInfluence
TapInfluence focuses heavily on influencer content marketing.
Once creators are onboarded, the platform features specialized tools for planning content, managing rights/approvals, tracking performance, and scaling distribution.
With its niche specialization on content, TapInfluence streamlines workflows for brands prioritizing owned channel growth with influencers.
Key Features:
- Owned content workflow
- Channel management
- Distribution tools
16. CreatorIQ
CreatorIQ empowers brands to optimize the entire creator relationship cycle – from discovery and recruitment to campaign management and Measurement.
With its data-driven audience insights and bulk collaboration capabilities, CreatorIQ enables brands to scale their influencer programs to achieve greater reach.
Key Features:
- CRM workflow functionality
- Scaled creator relationships
- Robust analytics
17. Lefty
Lefty provides an end-to-end influencer marketing platform tailored to small businesses.
A CRM manages the entire process from outreach to contracting to approvals – designed for users without marketing experience. With access to 25K+ influencers, the goal is simplifying influencer marketing for brands without big budgets or resources.
For small business owners pursuing their first campaigns, Lefty is easy, intuitive, and affordable.
Key Features:
- Designed for small business
- End-to-end functionality
- CRM relationship management
18. LinkinProfile
LinkinProfile is a Chrome extension extracting LinkedIn influencer contacts in bulk. This allows for targeted outreach at scale to credentialed professionals on the world‘s largest professional social network.
For B2B brands wanting to leverage LinkedIn‘s user base, LinkinProfile is a gamechanger providing simple yet powerful lead generation capabilities. Outbound emails can directly pitch your partnership opportunity.
Key Features:
- Chrome extension for LinkedIn
- Bulk B2B influencer contacts
- Outbound email integration
19. Mavrck
Mavrck offers an all-inclusive platform for brands to identify and collaborate with both creators and micro-influencers.
Its sophisticated AI searches profiles, content, and behavioral and transactional data. This enables brands to find high-quality partners that drive measurable ROI.
Mavrck empowers brands to scale influencer marketing growth strategies.
Key Features:
- AI-powered influencer discovery
- Integrated campaign management
- Performance benchmarking
20. Impact Tech
Impact Tech covers multiple marketing specialties – including SEO, content marketing, PR, and influencer marketing.
For brands wanting holistic digital strategies, Impact Tech brings all key capabilities under one roof. Dedicated analysts help strategize and execute integrated campaigns fueled by their network of 5M+ influencers and publishers.
The broader service scope makes Impact Tech suitable for larger brands with expansive needs. But niche players can benefit from blended channel approaches as well.
Key Features:
- 5M+ publisher network
- Integrated digital campaigns
- Custom strategy development
21. SocialPubli
SocialPubli connects brands with creators across multiple social platforms – including Snapchat, Twitch, and Pinterest – in addition to Instagram and TikTok.
This wider scope captures unique audience demographics and niche verticals not covered by mainstream networks. For forward-thinking brands exploring emerging channels and formats, SocialPubli unlocks new partnership potential.
Key Features:
- Unique niche creator pools
- Snapchat, Twitch, and Pinterest reach
- Local, college, and teen content access
22. Firefly
Firefly is a paid media amplification network reaching 100M social media users.
In addition to traditional influencer partnerships, Firefly allows brands to scale social campaigns and target custom audiences using their cross-channel paid media capabilities and first-party data network.
For performance marketers prioritizing reach and conversion at scale, Firefly provides big growth potential beyond typical influencer limits.
Key Features:
- 100M+ paid media reach
- Cross-channel targeting
- Full-funnel conversion optimization
23. Pepper
Pepper combines AI and automation to streamline influencer partnership management. Machine learning analyzes millions of data points for smarter campaign optimization recommendations – eliminating manual reporting.
Workflow bots also handle tedious administrative tasks so marketers can focus time on higher-value strategy. Pepper‘s tech-forward approach brings welcome efficiency to complex, multi-channel programs.
For enterprise brands running expansive initiatives, Pepper powers cutting-edge automation sorely lacking in the industry currently.
Key Features:
- AI-powered campaign optimization
- Workflow automation bots
- Reporting dashboards
Final Verdict: Ainfluencer is the Best for Most Brands
While the top influencer marketing platforms featured provide varying benefits, Ainfluencer is my top overall recommendation for most brands in 2023 – especially those new to influencer marketing.
The 100% free access to all core influencer discovery, campaign management, and collaboration features makes it extremely low risk to test. Transferrable skills also set brands up for long-term success.
For both capabilities and value, no other platform compares to Ainfluencer. I strongly encourage all brands to test it out for their next campaign.
