Alexis Kestler
In recent years, makeup has become an integral part of people‘s lives. Male makeup influencers, especially on Instagram, have become a growing trend. Whether it‘s for a more polished appearance at work or an edgier look on social media, male makeup influencers have taken to Instagram to show off their impressive skills. Many of these men are new to the makeup industry, but their skills and techniques are quickly becoming popular. From colorful eyeshadows to bold lip colors, these men are transforming their looks in ways that are both unique and inspiring.
Why Male Makeup Influencers Are Important
The rise of male makeup influencers is helping to break down gender stereotypes and encourage self-expression. Historically, makeup has been viewed as a "feminine" activity but that perception is rapidly changing. Makeup has no gender and these influencers are proof.
Their large followings also demonstrate that there is a huge audience interested in male beauty content. For brands in the cosmetics industry looking to expand their reach, partnering with one of these creators access an engaged demographic.
Additionally, their tutorials and reviews provide value to followers looking to experiment with makeup for themselves. The tips and tricks they share allow men to confidently try out makeup styles they may have felt hesitant about in the past.
How To Find Male Makeup Influencers on Instagram
With the rising popularity of the makeup industry, it’s important for brands to find the top male makeup influencers making an impact. There are several ways to discover relevant creators on Instagram:
Utilize Hashtags
Hashtags are an easy way to find influencers in your niche. Search for hashtags like #malebeauty, #malemakeup, #boymakeup, etc. to surface relevant profiles. You can also look through the posts tagged with those hashtags for creators that seem a good fit.
Check Suggested Profiles
Instagram‘s algorithm will recommend similar profiles based on the accounts you already follow. So if you follow popular makeup influencers like James Charles or Manny MUA, you‘ll start seeing other male beauty influencers surface in your suggestions.
Use an Influencer Platform
Influencer marketplaces like Ainfluencer allow you to search for influencers by various categories and filters. You can specifically look for male makeup influencers by gender, niche, location, and more. These platforms simplify the process of finding the right partners for campaigns.
30 Best Male Makeup Influencers On Instagram
Here are 30 top male makeup influencers killing it on Instagram right now:
1. Wesley Benjamin Carter (@Wesleybenjamincarter)
- 191k followers
- Posts tutorials, brand partnerships, makeup looks
- High engagement rate
2. Sa-Lih (@Salihsworld)
- 331k followers
- Brow expert, brow ambassador
- Beauty, cosmetics, personal care content
3. Derek Kildall (@Derekkildall)
- 121k followers
- Beauty, fashion and lifestyle content
- Viral makeup tutorials
4. Zachary Ling (@Zacharyofthesea)
- 12.8k followers
- Non-binary creator, mental health advocacy
- Uplifting, positive content
5. Серега Любимов (@Notcatart)
- 240k followers
- Russian influencer
- Unique makeup looks
6. Ayush Rajani (@Ayushrajani)
- 12k+ followers
- Believes makeup has no gender
- Makeup artistry, self-expression
7. Danny Defreitas (@Dannydefreitas)
- Makeup artist for celebrities
- Skincare, makeup and lifestyle content
8. Romero Jennings (@Romerojennings)
- 130k followers
- MAC collaborator
- Makeup tutorials and artistry
9. Cedric Lanappe (@Cedriclanappe)
- 121k followers
- Makeup artist and coach
- Founder of Themakeuproom.cl
10. Mitchell (@Mmmmitchell)
- 1.1 million followers
- Award-winning makeup creator
- Founder of Madebymitchell
11. Theo Turner (@Theeislandboi)
- Celebrity makeup artist
- Creative director based in NYC
- Founder of Shopmyshelf.us
12. Agustin Fernandez (@Agustinofficial)
- 4 million+ followers
- Transformative makeup looks
- Massive reach as macro influencer
13. Angel Merino (@Mac_daddyy)
- 1.3 million followers
- Creative makeup artist
- Founder of Artist Couture cosmetics
14. Wayne Goss (@Gossmakeupartist)
- 703k Instagram followers
- 3.94 million YouTube subscribers
- Eye makeup expertise
15. Jaro London (@Jaro_london)
- 53k Instagram followers
- Innovative makeup techniques
- Entertaining and educational
16. Bailey (@Boyishbeauty_)
- 21k+ followers
- Micro influencer
- Promotes various beauty brands
17. Timmy (@Timmyondabeatt)
- Makeup tutorials and tips
- Believes makeup is for everyone
18. Dante Onika (@Danteonika)
- 18k+ Instagram followers
- Encourages creativity in makeup
- Breaks down stereotypes
19. David Petersen (@Daves_makeup_laboratory)
- 9k followers
- Promotes makeup for all
- Uplifting content creator
20. Jaymi Chaells (@Jaymichaells)
- Bold eye makeup looks
- Believes there are no rules
- Promotes self-love and positivity
21. Adrian Rio (@Arartistry)
- 39k+ followers
- Makeup tips and tutorials
- Fitness influencer as well
22. Mualesandro (@Mualesandro)
- 274k+ followers
- Product reviews and new looks
23. James Charles (@Jamescharles)
- 23 million+ followers
- Massive influencer
- Known for creative makeup skills
24. Patrickstarrr (@Patrickstarrr)
- 4.3 million followers
- Works with major brands
- Vibrant makeup looks
25. Manny Gutierrez (@Mannymua733)
- 4 million followers
- Dramatic makeup styles
- Founder of Lunarbeauty
26. Jake Warden (@Jakewarden)
- 1.4 million followers
- Makeup model and artist
- Shares tutorials for men
27. Jony Sios (@Jonysios)
- 930k+ followers
- Unconventional techniques
- Popular with younger audiences
28. Gabriel Zamora (@Gabrielzamora)
- 780k followers
- Transformative makeup looks
- Shares personal life as well
29. Gary Thompson (@Theplasticboy)
- 278k followers
- Makeup artist and content creator
- Featured in magazines and publications
30. Reuben De Maid (@Reubendemaid)
- Among first male vloggers on BBC
- Featured in major publications
- Breaking down stereotypes
Final Thoughts
The rise of male beauty creators on Instagram has helped drive growth and inclusivity in the cosmetics industry. For brands, partnering with one of these talented influencers allows you to tap into their engaged following and demographic.
Additionally, these men are transforming stereotypes by boldly expressing themselves through makeup. Their artistry and vulnerability on social media is inspiring men everywhere to confidently experiment with beauty products and looks.
So if you‘re looking to boost your next influencer marketing campaign, consider collaborating with one of these top male makeup influencers. Their creativity, skills, and influence on Instagram can help you successfully promote your brand.
