Alexis Kestler
Did you know that the OnlyFans platform currently has well over 188 million monthly active users? Well, that’s quite a feat right there, considering that the platform is barely six years old. But then, how much is OnlyFans worth right now? To find answers for this and other related questions, keep reading.
If you understand the OnlyFans platform correctly, it connects content creators with their fans (followers/subscribers). Although adult-oriented content is the main draw on OnlyFans, the network also features a small but dedicated community of fitness professionals, workout influencers, cooks, and pretty much everything else in between.
The platform is self-funded, meaning there are no external investors who’ve put their money in it in the hope for future returns. Content providers on OnlyFans make money by providing one-time tips or a recurring content subscription.
The Paid subscriptions provide access to exclusive content for specific creators on the platform. OnlyFans's net worth grows whenever a subscription is purchased, the company keeps 20%, and the content creator takes 80%.
How Much Is OnlyFans Worth Right Now?
As we mentioned before, OnlyFans depends entirely on its internal revenue. That’s to mean that no external investors fund the platform. That being said, right now, there are well over 2.1 million “creators” (those who can sell content) and 188 million “fans” (people who can purchase videos or subscribe to favourite acts) on OnlyFans.
Here is its growth process:
The OnlyFans was launched in 2016. As at the end of 2018, the platform’s valued at an estimated $34.8 million. That value jumped to over $582 million ate the end of 2019. In 2020, the company’s assets were estimated to be worth up to $2.25 billion. By the end of 2021, OnlyFans had amassed a net worth of $9.3 billion. As you might have guessed, the value rose even further in 2022 to a massive $18 billion. If these stats are anything to go by, the company’s net worth will be much higher in 2023 and years to come.
OnlyFans: A Rapid Emergence in the Creator Economy
Firstly, let's take a look at how OnlyFans has rapidly emerged in the creator economy since its founding in 2016. By 2022, OnlyFans reported that they had amassed over 2 million content creators and 150 million registered users, a considerable increase in just a few years.
Revenue and Creator Earnings: The Revenue Split Model
Additionally, OnlyFans operates under a unique revenue split model. The platform takes a 20% commission on creator earnings, leaving the creators with 80% of their subscription revenue. Although OnlyFans is a private company and does not disclose its financial results, estimates suggest that the platform paid out over $4 billion to creators in 2021. Consequently, these payouts suggest that OnlyFans generated between $500 million to $1 billion in revenue in 2021.
Estimated Worth: From Valuation to Value Growth
Moreover, independent valuations estimate that OnlyFans could currently be worth between $2-3 billion as a private company, signifying a surge in value over the past two years. From 2020 to 2021, OnlyFans' revenue increased by 220%, with revenue of $1.2 billion in 2021 compared to $375 million in 2020.
User Engagement and Growth: A Pandemic-Driven Surge
The pandemic drove significant growth in creator accounts and subscriptions for OnlyFans, with active users spending an average of 24 minutes per day on the platform in 2021. A significant portion of the platform's content falls under the NSFW/adult category, a fact underscored by a brief and ultimately reversed decision to ban explicit content in 2021.
Top Creators and Revenue Distribution: The Power Law in Action
Furthermore, the revenue distribution on OnlyFans follows a “power law,” with the top 1% of creators generating over 33% of site revenue. It's not uncommon for top OnlyFans creators to earn 7 figures in revenue from subscriptions and tips on the platform.
In conclusion, while its exact financials are not public, estimates suggest that OnlyFans has emerged as a multi-billion dollar private company with over $1 billion in annual revenue. The platform is still expanding rapidly, with a current estimated worth of $18 billion and global net revenues in 2022 reaching $2.5 billion. With 190 million active users and 2.1 million creators, OnlyFans continues to cement its position in the creator economy.
How OnlyFans Works
OnlyFans aims to give creators a place to publish exclusive, high-quality content that their fans can't find anywhere else. Users must be over 18 with a valid government-issued ID to join OnlyFans due to the adult nature of some of the site's material.
Creators can make their page either free or paid, with the latter allowing fans to access premium material at a fee. While making an account on OnlyFans is free, the platform does charge a 20% fee on all earnings by content creators.
Moreover, the platform has also invested heavily when it comes to safeguarding user content. For instance, all creators' branded content are protected from off-site sharing via mechanisms that prohibit screen recording or even taking screenshots (screenshots will appear blacked out or blurred).
In addition, if reported or found to be recording and sharing content from the platform offsite, you could easily be banned from ever accessing it.
What's The Average Money That People Make On OnlyFans As Of 2023?
OnlyFans content creators put in a lot of time for relatively little pay, with typical monthly earnings of $151 to $180. Some, though, make well into the six figures. People whose monthly income was $200 before the surge in content providers and competition are now making about the same as the new OnlyFans average monthly income. The most popular content creators with the most subscribers make the most money.
The platform’s revenue model is based on a ratio 1 to 4 split between company and creators. Simply put, OnlyFans takes 20% of a creators total earnings on the platform. Creators with more subs make more money. The converse is also true, but with some exceptions.
How to Make Money On Onlyfans
Meaning, some fans are okay paying a monthly fee of up to $49.99 to view content from their favorite creators. On the other hand, the value of content from some creators can only attract a max subscription fee of $5.00. It all depends on the creator’s popularity on the platform and how they choose to price their subscription packages.
| CREATOR | ESTIMATED MONTHLY EARNINGS | SUBSCRIPTION PRICE |
|---|---|---|
| Blac Chyna | $20 million USD | $19.99 USD |
| Bella Thorne | $11 million USD | Free |
| Cardi B | $9.43 million USD | $4.99 USD |
| Tyga | $7.69 million USD | $20 USD |
| Mia Khalifa | $6.42 million USD | $12.99 USD |
| Erica Mena | $4.49 million USD | $25.99 USD |
| Gem101 | $2.3 million USD | $30 USD |
| Pia Mia | $2.2 million USD | $10 USD |
| Safaree Samuels | $1.91 million USD | $15 USD |
| Mila Mondel | $1.5 million USD | $20 USD |
The table summarizes the estimated monthly earnings and subscription prices for the top OnlyFans creators based on phreesite.com. Blac Chyna tops the list with estimated monthly earnings of $20 million from a $19.99 subscription price. Bella Thorne notably earned $11 million per month with a free subscription. The other top creators range from $1.5 million to $9.43 million in estimated monthly OnlyFans earnings.
How to Price OnlyFans Content
To keep your fans interested, you must strike the right balance. The cost of a subscription should match the creator's level of popularity on and outside the platform. There’s no magic to it. If you are a celebrity with massive following on different social media platforms, you can leverage that and comfortably charge upwards of $30 monthly subscription fee.
On the contrary, if you are not big on social media, maybe you are just getting started on different social platforms and on OnlyFans, you might want to charge less, if at all, or just start off with free content in order to attract followers before rolling out your paid packages.
Remember that, on this social platform, your subs are basically giving you their money in return for exclusive access to exclusive content. You don’t want them disappointed, else they’ll unsubscribe and stop following you. That would mean less monetary returns you’re your creative works on the platform.
Always strive to create worthy content that’s worth their money and time. No one wants to pay for content that they can access freely on other social medial pages. No body wants to feel duped into paying for low quality content either. So if it’s exclusive, let it be high quality, juicy, and well worth your fans’ time and money.
What's the Cost Of OnlyFans Subscription
It depends. You can follow some content creators on OnlyFans without paying anything. Unlike paid accounts, the free ones rarely feature exclusive content. Pricing for existing subscriptions ranges from $4.99 per month up to $49.99 per month. If a user wants a more personal connection with a free-to-follow account, direct followers to a paid page.
With that, you know OnlyFan's Net Worth and how to grow your income on the platform.
How many people are on OnlyFans currently?
Right now, OnlyFans is big, both in terms of revenue and number of users. Here is a quick summary of its recent user stats. In 2017, the platform only had some 100,000 users. That figure rose to approximately 1 million in 2018, and then to 13.5 million users in 2019.
It’s unimaginable that in 2020, OnlyFans user base had risen to well over 82.5 million. That figure included some 1.6 million content creators. In 2021, the user base more than doubled from the previous year’s number to 188 million, inclusive of 2.1 million content creators. Going by that trend, you might have already guessed the user numbers for 2022 and 2023.
Conclusion
If you were curious about OnlyFan's Net Worth, now you know. OnlyFans has been around for six years and is now worth over $18 billion. Over 188 million people used OnlyFans as of 2021, with 2.1 million of them being creators. Hope you found the post exceedingly useful.
