Tailwind App: The Complete Guide to Managing Your Social Media

Social media has become an indispensable part of any marketing strategy today. However, juggling multiple platforms and keeping up with posting schedules can be challenging. This is where tools like Tailwind App come into play to make social media management easier.

In this comprehensive guide, we‘ll explore how Tailwind can help you streamline your social media workflow, the key features it offers, how to get started, and more. Let‘s dive in.

What is Tailwind App?

Tailwind is a powerful social media management platform used by over 400,000 bloggers, agencies, and businesses to grow their reach across social networks.

It allows you to efficiently manage your profiles on Facebook, Instagram, Pinterest, and more from one centralized dashboard. Tailwind takes care of scheduling posts, optimizing content with smart suggestions, providing analytics to benchmark performance, and automating repetitive marketing tasks.

Some of the key highlights and benefits of using Tailwind include:

Scheduling and publishing: Easily schedule unlimited posts across all connected networks. Tailwind uses smart timing suggestions to auto-schedule content for maximum engagement.
Design automation: Tailwind Create feature generates hundreds of high-quality social posts by transforming your images into personalized designs.
Analytics: Get detailed analytics and benchmarks to understand what content works best. Optimize based on actionable insights.
AI assistant: Leverage Tailwind‘s AI to generate captivating copy, hashtags, engage with followers at scale and more.
Collaboration: Add team members to coordinate publishing calendars and workflows. Manage clients too.
Time savings: Automate repetitive marketing tasks so you can focus on high-impact strategies.

Now that we know what Tailwind is and what it offers, let’s look at some of its key capabilities in more detail.

Key Features and Benefits of Using Tailwind

Tailwind comes packed with features that help brands streamline their entire social media management process – from ideation to publishing, analytics and optimization.

Here are some of its most popular features:

Scheduling and Publishing

The core strength of Tailwind lies in its unmatched scheduling and publishing capabilities.

You can easily plan and schedule unlimited posts across connected social profiles. Using Tailwind‘s SmartSchedule feature, your content gets automatically scheduled at optimal times for higher visibility and engagement.

Tailwind currently supports scheduling on:

Pinterest
Facebook Pages and Groups
Instagram Feed, Stories and Reels
Twitter
LinkedIn Company and Personal Pages

You also get productivity-enhancing browser extensions (Chrome and Firefox) that allow you to schedule pins, tweets, posts directly while browsing – without having to leave your current tab.

According to one survey by Later.com, over 76% of marketers say that scheduling posts in advance is essential for managing their social media effectively.

Tools like Tailwind make this automated scheduling extremely seamless. You can plan and queue an entire month‘s worth of content in less than an hour with Tailwind!

AI-Powered Content Creation

Coming up with fresh content ideas consistently can be challenging. Tailwind’s AI-based content generation capabilities help you dramatically multiply your content production.

Tailwind Create allows you to auto-generate hundreds of high-quality, personalized social posts in just minutes by submitting a few images or video clips.

It transforms your raw visual assets into multiple post and story templates based on your brand style and audience interests.

You can further customize the AI-generated content by modifying images, text, layouts, color schemes before scheduling or publishing. This gives you creative liberty while exponentially boosting your content velocity.

According to TrackMaven, brands that publish on social media at least once a day see higher follower growth and engagement. With Tailwind Create, you can sustain posting every day without much manual effort.

Tailwind also offers advanced copywriting assistance through Tailwind Ghostwriter – which leverages AI to generate captivating social media captions and ad copy tailored to your goals.

Detailed Analytics and Insights

The ability to measure content performance is vital for refining your social media strategy.

Tailwind provides detailed analytics across multiple dimensions like best posting times, highest-performing content, follower growth metrics, engagement rates and more.

You can also benchmark performance of your social accounts against industry standards. These data-backed insights help you clearly understand what resonates best with your target audiences.

For agencies and businesses managing multiple social profiles, Tailwind rolls-up high-level analytics across all connected accounts into an easy-to-interpret Reporting dashboard.

These analytical capabilities make it easier to optimize your ongoing social media strategies and content formats using real data. You can continuously improvise and realign your posting plans based on performance trends.

Getting Started With Tailwind

Now that you know what Tailwind is and how it can transform your social media marketing, let’s look briefly at how to get started:

Sign up for a Tailwind account here
Connect your social media accounts like Facebook, Instagram, Pinterest etc.
Install Tailwind‘s browser extensions (optional but recommended)
Explore different features like Scheduling, Create, Analytics based on your needs
Delegate posting permissions to your team members
Analyze performance reports to optimize content strategy
Automate recurring tasks like posting schedules, responding to customers etc.

In the beginning, play around with Tailwind’s features to understand how they can make managing social media efficient for your specific needs.

Their onboarding guides and blog provide plenty of actionable tips to help you maximize productivity.

Once you get familiar with Tailwind, consider exploring the premium plans to unlock more advanced functionality.

Also, check out the Tailwind App video playlist below for helpful tutorials on getting started:

Now let‘s discuss Tailwind‘s pricing and plans.

Tailwind Pricing and Plans

One of the biggest advantages of Tailwind is that it offers a forever-free version with decent functionality. This allows you to understand if it meets your requirements before upgrading.

They have primarily four pricing tiers as shown below:

Let‘s examine what‘s included at each tier:

Free Forever Plan

Tailwind‘s free plan allows managing 1 Facebook, Instagram and Pinterest profile with the following features:

20 scheduled posts per month
20 customizable post designs generated via Tailwind Create
Basic performance analytics
Ability to reuse old posts
Access to library of royalty-free images
Free Tailwind email contacts
10 Ghostwriter AI credits to generate written copy
Up to 20 emails sent per month
Unpublished post preview
Tailwind browser extensions

This covers basic scheduling and posting needs for most bloggers and small business owners.

Pro Plan

The Pro plan starts at $9.99/month billed annually and offers:

Unlimited posting on 1 connected Facebook, Instagram and Pinterest profile
Up to 100 scheduled posts per month
200 customizable post templates generated via Tailwind Create
Advanced performance analytics
Smart link in Instagram and Pinterest bios
Access to library of commercially licensed images
Up to 200 Tailwind email sends per month
30 Ghostwriter AI copywriting credits
Team member and client collaboration
Priority customer support

This is suitable for freelancers, agencies and brand managers handling social media in-house looking for added productivity.

Advanced Plan

Priced at $15.99/month billed yearly, main benefits of the Advanced plan include:

Unlimited posting on 2 connected Facebook, Instagram and Pinterest profiles
Unlimited scheduled posts
Unlimited Tailwind Create post designs
250 Ghostwriter AI copywriting credits
Up to 500 email sends per month
Increased number of connected Tailwind Community Topic Boards
Campaign performance benchmarking
Multi-profile performance roll-up reporting
1 dedicated success manager

This works well for agencies and brands managing multiple social media accounts since it allows connecting more profiles.

Max Plan

The Max plan is best suited for larger agencies, enterprise brands and social media power-users priced at $31.99/month when billed annually.

Some of its main highlights:

Unlimited posting on up to 3 connected Facebook, Instagram and Pinterest profiles
Unlimited scheduled posts per month
Unlimited post templates generated via Tailwind Create
500 monthly Ghostwriter AI copywriting credits
Unlimited Tailwind email sends
Manage up to 5 team members
Campaign success management
Multi-channel social advertising capabilities
API access
Dedicated success manager

This premium tier removes limits across all features for managing even larger-scale social media activities.

They also offer customizable Enterprise pricing plans based on your unique needs. Get in touch with their sales team for more details.

Outside of these four tiers, you can also purchase add-ons like additional Ghostwriter credits or managed services a la carte.

They offer a 30-day money back guarantee on all paid plans, no questions asked. So you can purchase an upgraded tier risk-free to see if it meets your expanded needs.

Comparing Tailwind With Leading Alternatives

Tailwind is undoubtedly one of the most well-rounded social media managers out there. However, it‘s not the only option available.

Let‘s compare Tailwind to some popular alternatives:

SocialPilot is a leading social media automation tool offering advanced analytics, seamless team collaboration capabilities and AI assistant.

Key differences from Tailwind:

Provides an integrated chat tool for large-scale audience engagement
Social listening features to discover brand mentions
More focus on saving time via automation
Specific plans for B2B marketers

Later focuses heavily on visually planning the best time to post content per network, with a rich media calendar-based scheduler.

Key differences from Tailwind:

Specializes more on timing optimization over actual post creation
Linkin.bio feature to drive traffic
Robust visual content planning calendar
Available as a native IOS/Android app

Sprout Social emphasizes social customer care, monitoring brand mentions and advanced reporting.

Key differences from Tailwind:

More real-time social media monitoring and response capabilities
Integration across helpdesk platforms
Sophisticated social ROI reporting
Solutions tailored for larger enterprise teams

While the core functionality of scheduling and posting content overlaps across these tools, they each have unique specializations.

Assess which tool aligns closest to your current and future objectives before deciding. Most offer free trials allowing you to thoroughly evaluate features.

Quick Start Tips for Getting Most Out of Tailwind

Here are some pro tips to help you get maximum mileage out of Tailwind for social media management:

Curate content ideas – Build an editorial calendar of ideas for social posts tailored to your brand. Maintain organized folders or Pinterest boards of shortlisted images, videos and articles to create content easily.

Employ both scheduling and real-time posting – Balance scheduled auto-posting with frequent real-time interactions to foster meaningful community connections.

Explore social listening – Use Taywind’s free social listening capabilities or a tool like Echosec to gain insights into trending topics and customer feedback.

Co-create content – Encourage audiences to co-create user-generated content highlighting your brand through contextual community hashtags and campaigns.

Diversify content formats – Mix text, images, videos, live streams, contests and polls to deliver varied content that caters to different learning styles.

Optimize workflows – Structure team roles and streamline review processes between content ideation, creation and final publishing for smoother workflows.

These best practices can help in getting better results when managing multiple social media profiles with Tailwind.

Wrapping Up

Managing business social media can get chaotic without using specialized tools like Tailwind. It empowers you to reach wider audiences by streamlining everything from ideating content to posting, analytics and optimizing processes.

I hope this guide offered you a comprehensive overview of Tailwind’s product capabilities to make an informed decision.

As next steps, sign up for a free Tailwind account to experience its user-friendly interface. Start scheduling your first posts while you continue exploring its advanced features.

Here are some useful Tailwind resources for further reference:

Feel free to reach out in comments below if you have any specific questions. I’m happy to help you get started with managing social media using Tailwind!