As savvy business managers and owners, we are always looking for ways to market our business. Unless we have been totally unplugged from the real world for the past 5 years, it’s surely obvious that Social Media Marketing has quickly become the go-to solution to help businesses find and engage with customers.
In fact, Social Media Marketing is working so well for our businesses that there is now a whole new array of Social Media Management Tools to help us manage our marketing strategies. In other words, it lets us post stuff without actually being tied to the computer all day; it tells us who likes us or who is gossiping about us; and it lets us know if what we’re doing is right or wrong!
Overwhelmed with the myriad of social media activities such as Facebook insights to interpret and topics to Tweet? Then it’s high time to take advantage of ways to simplify with some popular management tools.
Social media management tools can help us get (and stay) in control of our marketing efforts. Here’s a list of the Top 10 (in no particular order) and an explanation of each to show what they do and which ones may be a good fit.
For those who are driven by data and like to measure analytics, SpredFast is the answer. This tool measures the data of Twitter, Facebook, Flickr, and YouTube accounts to determine the amount of folks we are reaching and whether the target audience is actually interested in what we’re posting!
Boasting a built in analytics system, letting us schedule posts, and being able to monitor keywords puts HootSuite at the top of the popularity polls for sure. In addition to its tons of settings and features, the ability to make posts to most of the popular social media sites including Twitter, Facebook, and LinkedIn makes this a favorite of avid posters.
3. Sprout Social
This app seems to work well for visual types of folks who like to receive reports and analytics graphically. It’s user friendly and lets us find and respond to data quickly. It also lets us respond from many different social media accounts via the Smart Inbox where we are able to post various types of messages, sort by brand keywords, and respond to messages from Twitter, Facebook, etc.
Twitter fans will like the extra help of scheduling Tweets from Buffer. Instead of bombarding followers with tons of consecutive Tweets all within a few minutes, Buffer lets us schedule updates to appear throughout the day.
We could all use a reliable tool that is good for updating all social media accounts, right? Ping.fm does just that. When we need to organize and update all of our social media accounts from one place, this tool works like magic!
The beauty of this tool is that it works like email – simply preview a message to browse it, then open it to learn more about the sender. There is no learning curve to deal with and the 9-step tutorial will have most of us up and running in no time! Other perks include geo-targeting to help find customers nearby and the ability to manage various social media profiles and schedule posts for various social networks with one click.
This tool is good when a little direction is needed because it actually makes recommendations for us! It provides the data to determine how successful our social media marketing campaigns are and even sends email alerts that summarizes the collected data and provides recommendations or actions helpful to us.
We can manage our social media accounts including Facebook and Twitter as well as our blogs with SocialOomph. Use it to track keywords, schedule Tweets, shorten URLs, promote your profiles, and more!
This web app is actually a program installed as a desktop application and is also available for the Android and iPhone. TweetDeck allows us to watch real time updates when connected to Twitter, LinkedIn, Google Buzz, Facebook, Foursquare, and more.
This is a helpful tool that lets us monitor comments, both positive and negative about our company or brand. It also lets us engage with new and potential customers, track our email campaigns, and respond to what folks have to say about our company online.
As savvy business owners and managers, it’s a no brainer to take advantage of these handy tools that help us save time and free up a few brain cells for other ventures. Let the social media auto-pilot begin!