9 Top Survey Maker Apps to Get Feedback and Do Research

Surveys are an essential tool for every business to get feedback from customers and conduct market research. With the right survey maker app, you can easily create, distribute and analyze surveys to gain insights into your customers‘ needs and preferences.

Choosing the best survey software can streamline your survey process and provide you with accurate and actionable data. In this comprehensive guide, we will explore the top 9 survey maker apps to help you make an informed decision.

Why are Surveys Important for Businesses?

Surveys allow businesses to connect with customers and gather data directly from the source. Here are some of the key benefits of using online surveys:

• Get Feedback on Products and Services: Surveys give you real-time feedback on how customers perceive your products, services, brand, prices, features etc. This helps identify weak points and make improvements.

• Understand Customer Needs: Well-designed surveys can provide detailed insights into customers‘ needs, pain points, preferences and expectations. This data guides strategic business decisions.

• Market Research: Surveys are an easy and cost-effective way to conduct quantitative and qualitative market research at scale. From competitor analysis to demand forecasting, surveys generate reliable data.

• Improve Customer Experience: Feedback surveys help gauge customer satisfaction levels and identify areas of improvement in the customer journey. This leads to higher retention and loyalty.

• Segment Your Audience: Detailed survey responses allow you to categorize and segment your customers based on demographics, psychographics, buying behavior etc. You can then tailor marketing campaigns to each segment.

• Gauge Interest in New Products/Features: Surveys allow you to validate new product ideas by gauging customer interest before investing resources in developing them. You can also test pricing models through surveys.

• Track Brand Awareness: Brand awareness surveys help assess how well your brand messaging and advertising campaigns are working. They identify brand recall, familiarity and perception among your target audience.

In short, surveys provide the ‘voice of the customer‘ that is indispensable for data-driven decision making across all business functions. Online survey tools make the process fast, smooth and cost-effective.

Factors to Consider When Choosing a Survey Maker App

With a wide range of survey apps in the market, how do you pick the right one for your business? Here are some key factors to evaluate:

1. Target Respondents

Who are the target respondents for your surveys? General consumers, employees, students or niche demographics? Choose a survey tool that allows you to easily reach and engage your audience.

2. Survey Design Features

Assess the question types, skip logic, branding options, templates, images/videos etc. to create customized, professional surveys optimized for completion and accurate responses.

3. Distribution Channels

Evaluate how easily the survey app lets you distribute via email, social media, website, QR codes etc. This affects respondent access and participation.

4. Data Analysis and Reports

Review the depth of analysis, auto-tabulation, filtering, cross-tabulation, dashboards etc. provided to glean actionable insights from survey data.

5. Integrations

Check integrations with marketing, sales and support tools you use, to seamlessly embed surveys and synchronize data.

6. Mobile Friendliness

Mobile-optimized surveys garner higher participation today. Assess how responsive the surveys are across devices.

7. Pricing

Compare pricing plans based on number of surveys, questions, responses, advanced features, account types etc. to find one that aligns with your needs and budget.

8. Customer Support

Good customer service ensures your survey process goes smoothly. Evaluate support responsiveness and channels like live chat, phone, email, knowledge base.

By evaluating these factors against your survey goals, you can determine the ideal survey maker for your business. Let‘s look at the top options:

Top 9 Survey Maker Apps

1. SurveyMonkey

SurveyMonkey is one of the leading survey tools, used by over 345,000 organizations globally. It provides an easy drag-and-drop builder to create a variety of surveys.

Key features include:

• 100+ survey templates for different uses
• Customizable design, branding and logic
• Simple creation on the web or mobile app
• Real-time survey response analytics
• Integrations with Salesforce, HubSpot, MailChimp and others
• HIPAA-compliant plans for healthcare surveys
• Affordable pricing starting from free plan

SurveyMonkey combines power, simplicity and flexibility making it one of the top survey apps for businesses today.

2. Typeform

Typeform stands out with its conversational, interactive survey formats. It helps create surveys that feel more like dialogs than questionnaires.

Notable features:

• Engaging survey themes and templates
• Drag and drop editor with branching logic
• Automated SMS reminders to respondents
• Real-time analysis widgets and exports
• Video introductions and thank you screens
• Seamless integration with over 1000+ apps
• Higher response rates compared to traditional surveys

From market research to event registrations, Typeform is a top choice for impactful surveys that provide a delightful experience.

3. Qualtrics

Qualtrics offers advanced enterprise-grade surveying suited for large organizations. It provides:

• In-depth analytics with statistical testing
• Automated data population and analysis
• Multi-language surveys across 140+ countries
• Role-based permissions and oversight
• Sophisticated targeting and quota management
• End-to-end survey programming and administration
• Integrations with leading business systems
• Scalability to send millions of surveys

From academic institutions to global enterprises, Qualtrics is the preferred survey platform for extensive market research programs.

4. Google Forms

Google Forms is a free survey maker from Google Workspace. It offers a simple drag-and-drop survey builder.

Key highlights:

• Create unlimited surveys with multiple question types
• Easy to use templates for quick survey creation
• Share via email or embed in websites
• See summary charts in real-time
• Download response data as Excel, PDF etc.
• Collaborate with other colleagues on surveys
• Free version with ability to upgrade

For basic feedback surveys, Google Forms provides an easy and free option for businesses on a budget.

5. SurveySparrow

SurveySparrow takes a conversational approach to surveys like Typeform. Its chat-like interfaces deliver up to 3x more responses than standard surveys.

Highlights:

• Fully-customizable conversational themes
• Natural text input, emojis, GIFs for respondents
• Logic branching based on responses
• Real-time analysis with NPS and sentiment scoring
• Surveys work offline and sync when back online
• Integrates with popular email and business tools
• Affordable pricing plans for individuals and teams

For consumer-facing brands, SurveySparrow can drive high survey engagement and actionable insights through its conversational interface.

6. JotForm

JotForm offers an easy drag-and-drop survey builder with 1500+ professional templates.

Notable aspects:

• Create surveys for all use cases
• Logic branching and calculated fields
• Customizable design themes
• Contact management and mailing tools
• Real-time analytics dashboard
• HIPAA compliant option available
• Integration with 1000+ apps
• 30 day free trial

From non-profits to enterprises, JotForm is valued for its versatility, themes and affordable pricing.

7. SurveyPlanet

SurveyPlanet provides an intuitive survey maker that priortizes simplicity. Their key features:

• Easy drag-and-drop survey builder
• Library of expert survey templates
• Distribute via email, social media, website
• Real-time results and report dashboard
• Custom chart creation for data visualisation
• Camera integration to attach photos
• Multilingual surveys supported
• 14-day free trial

SurveyPlanet enables anyone to quickly build and send professional surveys. It‘s easy-to-use platform makes it a popular choice.

8. QuestionPro

QuestionPro offers advanced features for complex surveys. It provides:

• 35+ question types with logic branching
• Targeted survey distribution tools
• Automated data analysis modules
• Integrated data reporting and analytics
• Custom branding, images and videos
• User access and permission controls
• HIPAA-compliant, GDPR-compliant options
• Higher pricing tiers for advanced functionality

QuestionPro works well for organizations that need sophisticated surveys with full programming and analysis built-in.

9. FreeOnlineSurveys

FreeOnlineSurveys offers an easy survey option with free and low-cost plans. It provides:

• Drag and drop customizable surveys
• Range of expert templates
• Share via email, social, website
• Import contacts for targeted distribution
• Basic real-time results analysis
• Image and video embedding
• PDF export of responses
• Options to upgrade for more features

For simple feedback collection at scale, FreeOnlineSurveys provides a budget-friendly solution.

Key Takeaways

• Surveys provide invaluable market and customer insights to guide business strategy when done right. Online survey tools streamline the process.

• Choose a survey maker app based on your respondent profile, survey complexity, analysis needs and budget considerations.

• Leading options like SurveyMonkey, Typeform, QuestionPro, SurveyPlanet, JotForm and others make it easy to create, share and analyze surveys.

• Optimize your surveys for completion by making them mobile-friendly, interactive and conversational where possible.

• Analyze survey data closely to identify customer pain points and needs. Use insights to improve products, services and marketing.

An effective survey strategy requires the right survey software. Use this evaluation framework to determine the best survey app for your business goals.