With over 15 million active Instagram users in the UK, the platform presents a major opportunity for brands looking to expand their reach and credibility with British consumers.
One of the most effective ways to tap into the local Instagram audience is by partnering with UK-based influencers.
The Power of Influencer Marketing in the UK
Influencer marketing has exploded in popularity across the UK in recent years. In fact, almost three-quarters of marketers in the UK used influencer marketing in 2022, up from 53% in 2021 according to Influencer Marketing Hub.
This growth is expected to continue as brands realize the tremendous potential of leveraging social media creators to promote their products.
"Working with the right influencers allows us to achieve both genuine word-of-mouth promotion and compelling content that resonates with our target audience." – Sarah Kent, CMO at UK Fashion Retailer
When done correctly, influencer campaigns deliver 11X higher ROI compared to traditional digital marketing methods.
But first brands need to identify and connect with the standout Instagram creators that can make an impact for their business.
How to Find the Top UK Influencers in Your Niche
Sifting through hundreds of profiles on Instagram alone is ineffective. The key is leveraging a specialized influencer platform like Ainfluencer.
Ainfluencer allows you to:
- Search by location, niche, gender, followers and more to find the right creators
- Filter profiles based on engagement rates and audience demographics
- Directly invite influencers to collaborate and send offers
This eliminates manual grunt work while providing the sorting and targeting capabilities needed for influencer campaign success.
Now let‘s overview some of biggest names dominating Instagram across niches like beauty, fashion, fitness and more.
Top UK Fashion Influencers
The UK has emerged as a global leader in fashion trends. By partnering with these style-focused creators, brands can instantly align themselves with British sophistication and credibility.
1. Chiara Ferragni (@chiaraferragni)
23.5 million followers
As a world-renowned fashion blogger and designer, Chiara Ferragni has tremendous influence in the fashion world. She‘s known for her trend-setting style and aspirational lifestyle content.
The Blonde Salad founder has collaborated with brands like Lancome, Pantene and Chopard by seamlessly integrating sponsored content between her regular fashion and travel photos.
2. Victoria Beckham (@victoriabeckham)
30.4 million followers
The former Spice Girl leveraged her celebrity status to build an impressive fashion empire. Her classic style has inspired millions of followers longing for luxe, refined aesthetics.
3. Alexa Chung (@alexachung)
4.3 million followers
A television personality turned designer, Alexa Chung is considered a leading influencer in British fashion. Her effortlessly chic aesthetic blending vintage and contemporary styles has earned her collabs with brands like AG Jeans.
Top UK Beauty Influencers
The UK beauty industry was valued at over £30 billion in 2022. By partnering with these beauty and makeup focused creators, your brand can interject itself into an actively searching audience.
1. Zoella (@zoella)
9 million followers
One of the OG YouTube beauty vloggers, Zoella shares makeup tutorials, product reviews and lifestyle content with her dedicated fanbase. Her authentic vlogging style has allowed her to collaborate with brands ranging from Mattel to Cath Kidson.
2. Anastasia Soare (@anastasiasoare)
6.6 million followers
Dubbed a "brow guru," Anastasia Soare has defined eyebrows for celebs like Kim Kardashian. As CEO of billion-dollar beauty brand Anastasia Beverly Hills, she‘s an authority in brows that can confer major credibility.
3. Huda Kattan (@hudabeauty)
58.2 million followers
Makeup artist, beauty blogger and entrepreneur Huda Kattan has developed a global cosmetics company valued at over $1.2 billion. She regularly collaborates with A-listers like Eva Longoria and Ellie Goulding along with top influencers to boost her products‘ visibility.
Additional Top UK Influencers
While fashion and beauty may be top performing verticals, plenty of standout creators are making an impact across fitness, cooking, parenting and more.
Some of the biggest names dominating these niches include:
- Joe Wicks (@thebodycoach)
- Krissy Cela (@krissycela)
- Jamie Oliver (@jamieoliver)
- Gennaro Contaldo (@gennarocontaldo)
- Danielle Lloyd (@missdlloyd)
- Mrs Hinch (@mrshinchhome)
- Paul Edwards (@pauledwardslondon)
- Laura Edwards (@ileavia)
Start Connecting with Influencers Now
This list merely scratches the surface of the diversity of standout voices shaping niches across Instagram in the UK.
Hopefully it provides inspiration on the types of creators that could be relevant for promoting your brand or products.
Remember, platforms like Ainfluencer make it easy to drill down with advanced filtering and then directly connect with creators who can confer credibility and visibility.
So don‘t wait – sign up today to unlock instant access to hundreds of talented UK influencers ready to partner with your brand!