By now the power of social media as it pertains to building a successful brand is fairly obvious. That is, social networks have become some of the most influential tools used to develop a brand without having to sink overwhelming amounts of money into a marketing campaign. Here are the top ten ways to boost your brand and how to brand your product.
Also read: Top Ten Social Media Advertising Techniques
1. Go Behind the Scenes on Vine
Vine, a video-sharing platform that consists of short, six-second clips playing on a loop, is a great way to boost your brand through social media. It is definitely one of the more trendy utilities to brand your business, and subsequently newest platforms that mobile device users are using to share videos with each other. In terms of how to brand your business, Vine can be a useful resource to give a behind the scenes glimpse into your day-to-day operations, or just to give periodic shout outs to customers and brand advocates.
2. Facebook’s New Search Capability
The power of Facebook when branding your company should be pretty obvious by now, but with the social media giant’s new search function, that power is only elevated. For instance, the feature tracks all mention of your brand on Facebook, which can make it even more recognizable to customers. More specifically, when a user types the name of your brand into the Facebook search function, he/she is instantly presented with all things pertaining to your brand on the social network. From pictures posted, to other users’ mentions, to ‘likes’ on your Facebook page, it is all visible through the new search function, which can really prove invaluable when trying to boost your brand.
Instagram is another social media platform that can boost your brand though photo sharing. You can give followers a sneak peak into the operations side of your brand by sharing pictures with them on your Instagram account. Additionally, with the platform’s new video sharing feature, which is similar to Vine, you can add short video clips to your account as well. Instagram is another great way to brand your business.
4. Retweeting on Twitter
Like Facebook, it goes without saying that Twitter holds immense power when it comes to boosting your brand. What may be relatively unknown, however, is the power of the retweet. Rewteeting on Twitter is another viable method of building a better brand through mutual promotion. By doing so you will not only be improving your brand’s networking on the social media site, you will also be expanding its reach.
5. Creating News on Reddit
Reddit is one of the latest social media crazes, which involves user-generated news and link submissions. Here’s how to brand your business with it. From submitting a link to your company’s press releases, to simply voting on other news stories, Reddit presents a unique opportunity to further your brand’s social media presence.
6. Create a YouTube Channel
While platforms like Instagram and Vine may give you the opportunity to promote your brand through short video clips, YouTube allows you to offer an entire channel of streaming video directly to your target market. So, whether you want to build your brand with instructional videos, or in-depth interviews, YouTube is the most popular video-sharing platform to build a video channel through subscribers.
7. Networking on LinkedIn
Due to the incredible popularity of LinkedIn, it is hard to imagine a successful brand not having a presence—at least of some sort—on the social network. Whether you are looking to hire new people to your brand’s marketing team, or you merely want to endorse your current employees, Linkedin is a great place to both directly and indirectly boost your brand.
If YouTube does not meet your brand’s style, or perhaps you just like the format of Vimeo better, you may wish to try out the video-sharing service. Like YouTube, Vimeo is an incredibly useful way of building your brand through video content.
If you have a community-based business, you will be lucky to find a social media tool as helpful as Yelp. Here’s how to brand your product with it. The user-generated review site can portray your brand in an honest and largely unbiased way, which—regardless of good or bad—your prospective customers will appreciate.
If you are a startup looking to initially establish your brand, or perhaps just raise funds for another product launch, Kickstarter is an extremely useful way to do so through crowd funding.