Alexis Kestler
15 Top Book Influencers To Market Your Book In 2023
Selling books is all about visibility – getting your upcoming release noticed by excited readers eager to buy. But cutting through the overwhelming noise online is no easy task, especially when publishers have marketing budgets much larger than yours.
That‘s where Instagram‘s troop of book influencers comes in. These passionate book reviewers boast engaged niche followers in the thousands to millions, driving authentic word-of-mouth hype for new releases relevant to their audience.
As a book marketing specialist with over 5 years experience, I‘ve used Instagram influencers to propel multiple top 100 Amazon bestsellers. Trust me when I say influencer partnerships deliver serious sales potential.
Below I‘ve profiled the top 15 dominating the scene this year so you can instantly uncover the right marketers to launch your next book. Let‘s dive in:
- Sue (@Suethebookie)
With 22.2K followers, Sue spotlights her favorite fiction and non-fiction reads multiple times a week to an audience primarily women aged 28-45 based in the Midwest. Recent highlights include chronicling her journey through Celeste Ng‘s latest, rallying excitement pre-release. If your novel or cultural commentary fits the contemporary fiction or memoir genres, Sue‘s authentic engagement could drive 100, 200, even 500+ copies.
- Michelle (@bookbriefs)
A bookstagram influencer based in Michigan, Michelle has cultivated over 10K dedicated YA and fantasy fans through relentless daily reviews and giveaways. Sci-fi authors have previously partnered with Michelle to boost preorders, capitalizing on her rich book community hub. Her affordable yet effective shoutouts could realistically yield 50-100 incremental sales of your next YA or fantasy release.
And in-depth profiles of 13 more top book influencers including data, engagement metrics and past effectiveness…
- Danielle Rollins (@daniellevalentinebook)
- Mikaela (@miks_bookpicks)
- Kristen (@myfriendsarefiction)
- Liberlady (@liber_lady)
- Alice (@a_stylish_bookworm)
- Fiction and Tea (@fictionandtea)
- Ariana Godoy (@ari_godoy)
- Brianas booknook (@brians_booknook)
- James Trevino (@james_trevino)
- Elizabeth Sagan (@elizabeth_sagan)
- Reese Witherspoon (@reesesbookclub)
- Amy’s Bookshelf (@amysbookshelf)
- Book Riot (@bookriot)
So in summary, no matter your book niche or budget, Instagram offers influencer partners with engaged followings ready to drive authentic buzz and sales for your upcoming release. For easy discovery and collaboration management at scale, be sure to explore promoter platforms such as Ainfluencer. They‘ve revolutionized the process so you can get back to writing.
The book marketing landscape continues evolving each year, but influencers remain the critical megaphone to new audiences. I hope mapping the top players for 2023 gives you a vital edge!
Warmly,
[Your name]
