Brand Loyalty

Business practices from the old, family run general stores to today’s social-marketing initiatives share a common thread: The customer is the No. 1 focus to a successful and loyal businessand brand loyalty statistics support such claims. In order to build brand loyalty, there are many ways to develop strong customer relationships without the overbearing, pushy sales pitch.

Learning the best tricks of the trade, and understanding the brand loyalty definition, can seem like a daunting task; however, some of the simplest strategies prove to be the most successful when striving to achieve customers’ loyalty. Below are a list of 10 easy ways to promote your business while considering your customer as your best asset. Here are the following brand loyalty examples:

1. Listen
With the Internet providing instant feedback, platforms such as Facebook and Twitter are great ways for customers to voice their opinions about your company. Use social-media listening to see what customers are saying, whether it is positive or negative. Gather data to get a strong assessment of your company’s effectiveness to see what is working and what is not. Your customers will appreciate your attention to their needs, and, when visiting brand loyalty articles, will understand the statistical relevance.

2. Foster Relationships
By incorporating social-media listening techniques learned through brand loyalty research into your efforts, you will have a better understanding of how to keep your customers happy. Always address issues right away with immediate assistance to demonstrate your customer service skills. To increase brand loyalty, it is vital to humanize your brand and show customers you care.

3. Scope Out the Competition
Building brand loyalty takes time, and it’s good to think outside of the box. Research and follow how other companies run their business. Seek out their best and worst practices so you can adopt them for your future initiatives. Make sure that you put your own spin on their strategy so you aren’t stealing their ideas.

4. Vary Your Content
Avoid pitching and create content that considers all spectrums of your demographic. Expand your horizons by including as many customer interests as you can tactfully. Brand loyalty psychology suggests that personalizing and paying careful attention to different customer interests can help you develop strong brand loyalty among a wealth of customers. For example, a workers’ comp attorney can focus content on various client success stories to demonstrate effectiveness. Remember, examples are the best ways to show your services in the best light.

5. Offer Promotions and Contests
A simple promo code or coupon can keep loyal customers and help your company attract new clients. Just remember to use this strategy sparingly as it can become pitchy. To avoid overbearing sales initiatives, alternate your company’s social-media platforms.

6. Be Present Offline
Advertise your social media in your stores, at your workplace and out in the community. Encourage others to like you on Facebook or follow you on Twitter. Always include the most important news or promotions as a way to entice customers and make your presence known.

7. Be Creative
Host an exclusive sneak peek of a new product or service your company will offer. Have fun and upload video trailers to show off your creativity. You can also host a contest where customers create a caption or title for your new product or service. Giving your customers a say in your company will definitely boost brand loyalty.

8. Host Discussions
Talk with your customers directly by posing questions, or have the customers develop topics for discussions. Give your customers a voice in your company and pay attention to trending topics online to shift your focus to engaging your customers and addressing their inquiries.

9. Manage Your Reputation
The Internet can make or break a reputation in a matter of seconds, and it is very hard to change that impression once it is set. Social-media listening is a great way to stay on top of this so your company can assess negative feedback before it becomes detrimental to your company’s initiatives. Make sure to always reward and thank people for their loyalty.

10. Grow and Improve
Always strive to be the best at what your company does. Considering all feedback and taking action to do better will make your company successful. Promote and reflect quality products and services while addressing your customers in a timely manner. Know that your company is not perfect, but will constantly be improving its efforts.

At the end of the day, the old saying “the customer is always right” holds a bit of merit. By listening and being attentive to their needs and interests, your company can promote brand loyalty and remain a strong asset in the social-media marketing world.


Written by Alexis Kestler

A female web designer and programmer - Now is a 36-year IT professional with over 15 years of experience living in NorCal. I enjoy keeping my feet wet in the world of technology through reading, working, and researching topics that pique my interest.