Alexis Kestler
As a data analyst and social media geek, I love pouring over Facebook metrics. But let‘s be honest – endless columns of numbers don‘t exactly make for exciting reading.
Infographics are a genius solution for turning drab data into visually engaging content. And the best part? You can make awesome infographics from Facebook page reports using free tools.
In this comprehensive guide, I‘ll walk you through everything you need to know to create eye-catching infographics that effectively communicate your Facebook stats.
Why Infographics are the Secret Sauce for Facebook Data
Before we dive in, let‘s look at some key reasons infographics are so perfect for Facebook page reports:
More Appealing Visual Format
Our brains process visuals 60,000x faster than text. An infographic transforms boring numbers into colorful charts, icons, and graphs that are far more attention-grabbing.
Spot Trends and Patterns
It‘s hard to identify data trends in tables. Infographics use techniques like data visualization and timelines to highlight changes and outliers at a glance.
Ideal for Social Sharing
Infographics generate 2X more social engagement than other content. Their visual pop makes them stand out in newsfeeds and drives shares.
Focus on Key Performance Metrics
Page reports have tons of stats. Infographics distill data down to the most important KPIs like growth, demographics and engagement.
Adds Value for Followers
An infographic styled with your branding shapes dry data into content your followers will love and engage with. It shows you‘re listening.
Let‘s look at an example from one of my clients, Slick‘s Slices pizza restaurant:
[Insert infographic showing sample Facebook data for Slick‘s Slices, including stats on followers, likes, reach, etc]This infographic takes their Facebook metrics and presents them in a fun, visual format perfect for social sharing. Now let‘s explore how you can do the same!
5 Top Free Tools to Infographicize Facebook Reports
If I‘ve convinced you to jump on the infographic bandwagon, you‘ll need the right tools. Here are 5 excellent free options for whipping up data-rich infographics:
Canva
Canva‘s social media templates and huge library of design assets make it a breeze for beginners to create infographics. But advanced users can also create custom graphics.
Piktochart
Piktochart is made specifically for data visualization. It‘s drag-and-drop editor simplifies turning metrics into snazzy infographics.
Venngage
Venngage has tons of templates to choose from. It‘s easy to infuse your brand style and customize the design.
Infogram
Infogram offers options targeted to visualizing data in charts and graphs. You can then combine these to make polished infographics.
Visme
Visme lets you quickly create visuals from data. Choose from plenty of templates and just plug in your numbers.
All of these tools have free versions, with the option to upgrade for more features. Let‘s walk through using one of them…
Step-by-Step: Turn Facebook Data into an Infographic with Canva
As one of the most popular infographic makers, Canva is an excellent choice – especially for beginners.
Let‘s look at how to create an infographic from Facebook metrics using Canva:
Pick a Template
Browse Canva‘s many templates and select one sized for social media with a layout you like.
Add Branding
Customize the template with your brand colors, fonts, logo and other elements for consistency.
Plug in Your Stats
Insert all the data, metrics and info from your Facebook report you want to highlight.
Visualize Top Metrics
Use charts, graphs and icons to call attention to KPIs like Engagement, Reach, Followers Gained, etc.
Optimize the Design
Refine the layout, text, images, and visualizations to focus on the most meaningful data story.
Export and Share!
Download your infographic in the right PNG or JPG format for social media and add it to your Facebook page.
And voila! You‘ve taken boring metrics and transformed them into an engaging infographic perfect for driving shares and interaction.
Advanced Design Tips and Tricks
Now that you know how to create an infographic from Facebook insights, let’s talk about design techniques that will take it to the next level:
Minimal Text
Only call out key data points and statistics with text. Let the visuals tell the main story.
Consistent Branding
Use the same 1-2 fonts, 3-4 colors, logo placement, etc. throughout for cohesion.
Scannable Layout
Utilize white space, alignment, and visual hierarchy make it easy to digest.
Strategic Use of Color
Use color to direct eyes towards the most important information and statistics.
Balance Data and Design
Seamlessly blend charts and graphs together with brand visuals and assets.
Review and Refine
Take time to review drafts and tweak the design to create maximum visual impact.
Here‘s an example of how a client, Social Spice Agency, improved their infographic by applying many of these design principles:
[Insert infographics showing before/after example implementing design tips]See how it looks cleaner and draws attention to the key metrics through layout, color and fonts? Put these pro tips into practice!
Getting the Most Value from Your Facebook Infographic
The real payoff comes when you optimize and share your infographic to maximize reach and engagement:
Export for the Web
Save your infographic at the ideal size and resolution for social media uploads.
Post on Facebook
Upload natively on Facebook so the image appears prominently in the newsfeed.
Cross-Promote
Also share the infographic on Twitter, Instagram, LinkedIn, Pinterest and more.
Embed in Content
Add your infographic to blog posts, your Facebook page‘s photo albums, etc.
Analyze Performance
Check Facebook Insights to see how far your infographic reaches and interacts with your audience.
Turning Facebook metrics into infographics takes a bit of work, but the payoff for your brand and followers makes it so worthwhile.
The steps in this guide will help you go from data drab to visual fab in no time! Let me know if you have any other infographic tips and tricks.
