With over 1 billion monthly active users, Instagram is a marketing platform that no business can afford to ignore. However, simply creating an account is not enough – you need to build an engaged following to maximize your reach and impact.
While running Instagram ads can accelerate follower growth, there are also many organic tactics you can use to get more eyes on your brand without spending money on promotions.
In this comprehensive guide, we will explore proven strategies to gain real Instagram followers without relying on ads.
Optimize Your Instagram Profile
The first step is making sure you have an attractive, professional-looking presence on Instagram. Your profile serves as your homepage on the platform – it needs to appeal to your target audience and inspire them to hit the follow button.
Choose a Recognizable Username
Your Instagram handle is one of the first things potential followers see, so pick something memorable and on-brand. Aim for your business name or a variation of it if available. Using relevant keywords in your username also helps with searchability.
Craft an Informative Bio
Your bio only allows 150 characters, but aims to use all of them wisely. Succinctly explain what you do and highlight your value proposition. Include a call-to-action inviting people to follow you for more content.
Select an Eye-Catching Profile Photo
Research shows accounts with a logo or branded profile photo get more engagement. Select a high-quality, well-designed image that captures your brand identity. Consistency with your profile aesthetic is also key.
Link to Your Website
Add a clickable link in your bio to drive traffic to your site. This allows followers to easily learn more about your products or services.
Use Relevant Hashtags
Incorporating a few descriptive hashtags in your bio helps people find your profile when searching those terms. Just be sure not to over-optimize.
Post Quality, Value-Driven Content
Consistency and quality are key when it comes to content creation. You need to consistently deliver content that resonates with your target audience.
Post Frequently
Posting once daily or a few times per week ensures you stay top of mind. Consistency also boosts your reach with the algorithm. Just avoid flooding followers‘ feeds.
Showcase High-Quality Photos/Videos
Engaging imagery and video that looks polished and professional will get more likes/comments. Invest in a good camera and editing tools.
Write Detailed, Interesting Captions
Well-written captions keep followers engaged. Share interesting facts/stats, tell stories, pose questions – go beyond just describing the visuals.
Jump on Trends and Timely Topics
Aligning your content with current events, cultural moments and trends can help expand your reach to new audiences.
Maintain Brand Consistency
While experimenting with different content types, ensure your posts are on-brand. Maintain the same tone of voice, visual style, etc.
Leverage Instagram Insights
Analyze your metrics to see which types of posts, hashtags and filters perform best. Then optimize accordingly.
Utilize Relevant Hashtags
Hashtags help people outside your following discover your posts. Identify hashtags used by your audience and competitors and incorporate the most relevant.
Interact With Your Followers
Building relationships with your audience is key for organic growth. Regularly engage with your followers to foster loyalty.
Reply to Comments and DMs
Respond promptly when followers comment on your posts or send DMs. This personal touch means a lot.
Like and Comment on Followers‘ Posts
Take the time to scroll through your followers‘ feeds and interact with their content. Doing so can lead to reciprocal engagement.
Follow Relevant Accounts
Follow users who align with your brand, and some will likely follow you back. This exposes you to new audiences.
Avoid Spammy Engagement Tactics
While you want to engage consistently, avoid leaving generic comments like "Nice!" that come across as spam. Add value.
Highlight User-Generated Content
Repost customers posting photos of your products or brand with their permission. This builds community.
Share Stories and Go Live
Instagram Stories and Live Video present more ways to engage your followers in an authentic, raw way that feels different from your main feed.
Give Behind-the-Scenes Looks
Let followers feel like they know you better by showcasing your brand‘s culture, team or workspace through candid Stories.
Conduct Polls and Q&As
Asking followers questions and having them vote on content keeps them actively participating with your brand.
Go Live to Connect Directly
Host live announcements, demos, Q&As, etc. Followers love seeing the "real you" in an unfiltered way.
Post Frequently But Not Excessively
While you want to maintain visibility in Stories, beware of over-posting. A few engaging updates per day is a good goal.
Cross-Promote with Main Feed
Leverage your main feed posts to drive followers to check out your Stories and Lives for more content.
Collaborate With Relevant Influencers
Influencer marketing is huge on Instagram. Working with creators in your niche provides access to their engaged follower base.
Identify Nano and Micro-Influencers
Look for influencers with 5k-100k very targeted, highly engaged followers. Their audiences have major value.
Offer Free Products to Review
Gifting your product to influencers aligned with your brand can score organic shoutouts, reviews and visual promotions.
Sponsor Giveaways and Contests
Sponsor influencer giveaways that encourage participants to follow you for extra entries. Great for follower growth.
Share User-Generated Content
Repost influencers showcasing your products and brand authentically. Don‘t forget photo credit.
Compensate Accordingly
Be prepared to pay influencers fair compensation for sponsored posts and content creation. Don‘t expect free promotions. Establish clear expectations upfront through an agreement.
Run Contests and Giveaways
Contests are a proven way to quickly amass new, engaged followers – especially when teaming up with influencers to help spread the word.
Offer Relevant Prizes
Give away products/services that will genuinely appeal to your target audience. Get creative.
Make Entry Requirements Clear
Specify how users can enter and any rules, like following your account or tagging friends.
Promote the Giveaway
Share the contest details across Instagram, Facebook, email, influencers and other channels to maximize entries.
Choose a Winner Transparently
Randomly select and announce the winner in a post/story. Being transparent builds trust.
Follow FTC Guidelines
Familiarize yourself with FTC rules around properly disclosing sponsored content and contests on social media.
Cross-Promote Your Instagram
Leverage your other marketing channels to drive traffic back to your Instagram profile and expand your reach.
Promote on Your Website
Add Instagram follow buttons/links, embed Instagram feeds and promote your account in website content.
Repurpose Content
Re-share your Instagram posts and Stories across other social platforms like Facebook and Twitter.
Collaborate on Co-Marketing
Partner with complementary but non-competing brands to co-promote blog posts, social media updates, email newsletters, etc. and cross-link.
Guest Blog for Related Sites
Publically contribute articles to websites in your industry that allow guest posts. Include a strong call-to-action to follow you on Instagram.
Leverage Instagram Ads Minimally
While the focus is organic growth, low-budget Instagram ads can supplement your strategy once you build engagement.
Promote Standout Posts
Run inexpensive post promotions to get more eyes on your best performing organic content.
Retarget Website Visitors
Create custom audiences of website visitors and show them ads to join Instagram.
Develop Lookalike Audiences
Using customers, leverage lookalike audiences to find new people likely to be interested.
Test Small Budgets
Start with daily budgets as low as $5-10 per ad. Measure results and slowly scale up.
Track Performance and Continuously Optimize
Analyzing what content and tactics perform best for your brand is key for maximizing your Instagram presence.
Review Instagram Insights
Regularly check Impressions, Reach, Engagement Rates, etc. for your posts and Stories to see what resonates.
See What Your Competitors Are Doing
Stay on top of trends and high-performing tactics in your niche by monitoring competitors‘ accounts.
Experiment and Pivot Strategies
Don‘t be afraid to try new content formats, captions styles, etc. and switch up what isn‘t working.
Refine Hashtags
See which hashtags drive the most engagement and followers. Double down on those yielding the best results.
Engage During Peak Times
Check when your followers are most active and focus your efforts on engaging during those high-traffic periods.
Execute Consistently Over the Long-Term
Gaining Instagram followers organically takes time and commitment. But by sticking with these tactics, you will see results and engagement build.
Patience and persistence are key. Don‘t get discouraged if growth feels slow at first. Building a presence on Instagram requires playing the long game.
Focus on consistently providing value to your audience through captivating content and engagement. Deliver on your brand promise. Do this persistently and your organic following will continue to expand.