Should you Hire a Social Media Marketer That’s Extroverted or Introverted?
Social media can be time and energy intensive. For some, the use of social media drains them, for others, it can do the complete opposite, which is fuel a person to new heights of social media engagement.
Marketing, as a whole, has rather been an isolated activity with the exception of experiential marketing.
Traditional marketing has allowed marketers and creative advertisers to be with our own thoughts as we think of campaigns. This is why for many, whether a marketer is introverted or extroverted has little influence on the type of marketer to hire.
However, this has all changed with the prevalence of social media. It’s important to understand how each type effects social media campaigns and which type of personality you need to hire for your business.
Your company needs to know whether you’re hiring a social media introvert, or a social media extrovert, and knowing the difference can assist in creating an integrated and powerful social media marketing team. One of the core strengths we have at MCNG is that we have both extroverts and introverts that work on our social media campaigns for our clients which has led to excellent results such as a reach of over 3 million in two months on our social media channels for the Vancouver Christmas Market.
What are Social Media Introverts Like?
Introverts are more likely to get social media burnout from continuous interaction with customers. Introverts are not shy, a common misconception, as many introverts are quite social. Introverts don’t do well being actively social for long periods of time or stretches.
I find myself quite exhausted after networking for 3 hours in a row, or if I’m attending 3 different networking events in a week for 1 hour a week if there’s no “me” time to recover.
Introverts need time to be quietly on their own and just recover from feeling drained. Too much interaction, whether it’s real life or on social media causes introverts to feel exhausted. Of course that’s not to say that it’s not exhausting for anybody to manage a social media account for 7 days in row for months on end.
The best way to use an introvert, is to have them work with social media engagement from time to time. And they work well with businesses that don’t need to a Twitter presence every 15 minutes, but instead can check once a day and not worry about the social media accounts on weekends.
What are Social Media Extroverts Like?
Extroverts work differently. They get their energy from socializing and engaging in fun conversations with others. This is for real life socializing as well as social media conversations. They generally aren’t the type of people who feel exhausted after a long day on social media, and are much more likely than introverts to go out and have a drink with some friends after work and tweet and Instagram a photo while socializing with friends.
Extroverts work very well in situations that require continuous engagement with fans where what is being monitored and said does need to be checked on the hour.
How Can Introverts and Extroverts Work Together to Create an Awesome Social Media Campaign?
What I find is that introverts enjoy pondering and reflecting. Therefore they make great social media marketers to help schedule tweets and plan out campaigns to get people engaged, as opposed to actually engaging. While those that are extrovert are able to engage while still following the guidelines of branded engagement.
Often extroverts don’t like to do scheduling for tweets nor plan out too much for the long term. It kills the spontaneity that feeds them their energy.
These are of course generalizations and should be taken with a grain of salt.
While I’m not saying that a person can’t do both, what I am saying is that by having both types of personalities available to manage social media accounts then you can utilize the strengths and the creativity of both introverts and extroverts for your social media marketing.
What are your thoughts, do you feel that introverts generally get more exhausted with social media, and extroverts tend to thrive?
For more about using the introverts and extroverts at MCNG Marketing, contact us, and we’ll happy to get back to you.