How to Turn on Profile Views on TikTok and Check Who Viewed You

As a leading social media platform, TikTok has seen explosive growth over the past few years. With over 1 billion monthly active users, TikTok offers creators an unparalleled opportunity to reach a massive global audience. One incredibly useful feature for TikTok creators is the ability to see who has viewed your profile. This allows you to gain valuable insight into your audience and optimize your content strategy accordingly.

In this comprehensive guide, we‘ll explore everything you need to know as a creator about making the most of TikTok profile views.

What Are TikTok Profile Views and Why Do They Matter?

On TikTok, profile views refer to the number of times users have visited your profile page. This page displays your profile picture, bio, username, and grid of posted videos.

Each time another user clicks on your profile photo or username anywhere in the app, they will be directed to your profile page. TikTok then tallies this visit as a profile view.

As an analyst, I believe tracking profile views over time provides meaningful insight for creators in several ways:

It indicates genuine interest in your brand and content from the TikTok community.
An uptick in profile views signals your content is resonating and being discovered by new audiences.
The total number of profile views correlates to how widely your profile and videos are being seen.
Viewing the types of accounts interacting with your profile allows you to understand your target audience.

Essentially, profile views equate to visibility and discoverability on TikTok. The more eyes that view your profile, the more opportunities you have to attract followers, engagement, and build your brand presence.

Step-by-Step Guide to Turn On TikTok Profile Views

TikTok actually keeps profile views private by default. But as a creator, you‘re able to turn this feature on and utilize these valuable analytics.

Here are the simple steps to enable profile view history:

Via Privacy Settings

Tap your profile icon in the bottom right corner
Select the 3 horizontal line menu icon in the top right
Choose "Settings and privacy"
Tap on "Privacy"
Toggle "Profile view history" on

From Your Profile Page

Tap your profile icon
Select the footsteps icon next to the menu
Tap "Turn on" on the profile views page

Once enabled, you‘ll be able to view your last 30 days of profile visits under the footsteps menu.

There are a couple requirements to access this feature:

You must be 16 years or older
Your account must have under 5,000 followers
Your profile must be public

As long as you meet these qualifications, you can start leveraging profile view analytics to inform your TikTok strategy.

Who Can See Your TikTok Profile Views?

I want to emphasize that the profile views feature shows you who has visited your profile, but does not share that information publicly.

Here‘s exactly how privacy works:

Only you are able to see your own profile view history. No one else has access.
Other users cannot see who has visited your profile or how many views you have.
Your profile views are not displayed on your public profile or shared with anyone.

So this gives you beneficial data about your audience while keeping that activity private.

How Creators Can View TikTok Profile Visitors

As a TikTok creator, you can view who has tapped on your profile through two methods:

Via Profile Views Page

Tap your profile icon
Select the footsteps icon
Your list of profile visitors will display

Through the Activity Tab

Tap the inbox icon
Choose "Profile views" in the Activity section
You‘ll see your list of visitors

For each viewer, you‘ll see their profile photo, username, follow button, and a direct link to their profile.

This allows you to easily learn more about each account engaging with your brand and content.

How to Disable TikTok Profile Views

If at any time you want to revoke access to your profile views again, you can quickly toggle the feature off:

Via Privacy Settings

Go to your profile > settings > privacy
Tap "Profile views"
Switch the toggle off for "Profile view history"

From Profile Page

Go to your profile > footsteps icon
Tap the settings icon
Toggle off "Profile view history"

With the feature disabled, you‘ll no longer be able to see who has visited your profile. Others will also not see if you‘ve visited them.

Troubleshooting TikTok Profile View Issues

As a power user, I‘ve encountered some common troubleshooting issues with profile views:

Double check you meet the requirements of under 5k followers, being 16+, and having a public profile.
Try toggling the profile view setting off and back on.
Update to the latest version of the TikTok app.
Reach out to TikTok support if problems persist.
Consider creating a new TikTok account and enabling profile views from the start.

With over 1 billion monthly active users, I suspect occasional technical issues are to be expected. But TikTok generally provides creators robust analytics features if you meet the guidelines.

Tips for Creators to Maximize TikTok Profile Views

Here are my top tips for creators to capitalize on profile views as an analyst and TikTok user myself:

Check your profile views daily to identify new audiences discovering you. See what types of content is driving traffic.
Engage with users who view your profile like following back or commenting. Try collaborating with relevant creators.
Study trends in your profile visitors to optimize what you post. Provide more of the content resonating best.
Head to the For You page to target trending audios, hashtags, and effects gaining a lot of visibility. This can increase profile visits.
Analyze when you gain more profile views and aim to post content during those high-traffic times.
Include strategic keywords and hashtags in your bio so you appear in more TikTok searches.

Proactively monitoring your profile views provides actionable data to inform your content. As a TikTok creator, you gain unique competitive advantage by harnessing these analytics not available on other platforms.

The ability to see exactly who taps on your profile lets you understand what resonates with your audience and constantly refine your approach. Profile views are your key to unlocking faster TikTok growth.