Welcome to episode 18 of the Pictures to Profits Podcast, where I will be talking about 7 tips and tools on how to promote your Pinterest page and pins onto other social networks like Twitter, Facebook, Google Plus and Instagram.
7 Tips and Tools for Promoting Your Pins on Social Networks
Tip #1: Hootlet Chrome Extension
Unfortunately Pinterest took out their tweet button on the desktop version of Pinterest. Fortunately if you use Hootsuite, you can schedule your pins with the Hootlet tool.
Once the extension has been installed on Chrome, you’re able to hover over a pin and use the Hootlet tool for scheduling that will appear on the top right hand corner. You can also use it to schedule Flickr images, YouTube videos and more.
Resource: Hootlet Chrome Extension
Tip #2: The Buffer App Chrome Extension
If you’re a fan of Buffer for scheduling your tweets, then you’ll love their Chrome extension.
This extension allows you to share images as tweets, which includes sharing pins as tweets. The main advantage of using Hootlet is that the tweets are filled with the pin’s description.
With the Buffer extension you need to fill in the description yourself, but the tweet comes out as an image on Twitter, which helps it stand out in the Twitter feed.
You will see a blue button on the bottom right corner that reads, “Share as Image” on a pin, and watch the sharing magic happen.
Resource: Buffer Chrome Extension
Tip #3: Promote Your Pins on Google Plus
Pins make fantastic visuals on Google Plus. All you need to do is upload the pin picture into the Google Plus status update, and then describe what the article is all about.
You can then add a line that says “Read Now at (list the original website)” and then just below that type in “Pin for Later: (url of the pin).” This way people can repin the pin later to catch up with.
Two masters at promoting pins in this fashion are Jeff Sieh of the Manly Pinterest Show and Peg Fitzpatrick of Canva.
You can check out an interview Jeff did of Peg that talks about the power of combining both social media networks here.
Tip #4: Promote on Instagram
If you find that some of your pins are getting a lot of repins, you should consider uploading some of those pins onto Instagram (ensuring that they are cropped properly for Instagram). In the comments of your photo you can let people know to click on your profile and follow you on Pinterest.
All you need to do is change the profile website to your Pinterest account. This will help you gain more exposure and followers on Pinterest.
Tip# 5: Get a Pinterest Tab for Facebook from Woobox.com
A small and easy way to promote your Pinterest account is by having a Pinterest Tab on you Facebook page. Woobox offers this for free.
When Facebook visitors click on the tab they get to see what your Pinterest page is like, and can click on a Pinterest button that allows redirects them directly to your Pinterest page.
Resource: Pinterest Tab for Facebook by Woobox
Tip #6: Let Your Facebook Fans Know You have a Pinterest Page
Let your “likers” on Facebook know you have a Pinterest Page. Put that directly in your status update along with one of your most popular pins. Jeep did this with their Facebook page, and was able to gain 1000 followers within days.
Resource: Case Study of Jeep by Tailwind
Tool #7: IFTTT (If This Then That)
IFTTT, is a tool that helps you take your pins and posts them multiple social media networks. You can schedule pins to go into Buffer, onto Facebook and so much more. These actions are known as recipes.
Hat Tip goes to Peg Fitzpatrick for letting me know about this tool.