12 Best Social Media Automation Tools to Make Your Job Easier


Have you been looking for the right social media automation tools to enhance your business marketing strategies, thereby growing your brand? Then you have come to the right place. We have a list of social media automation tools that can take your business to the top.

Business brands have taken marketing to new heights. Many things have influenced how business owners think and what is expected of them. Higher demands, advancement in technology, and stiffer competition among these businesses themselves have made brands look for newer approaches to attain success.

This has caused marketing as a tool in itself to change faces over the years. Presently, slowly automation is slowly becoming the order of the day when we talk about marketing.

Utilizing social media automation tools for your marketing has many advantages. It gives you ample time to work on other pressing aspects of your business. There are so many social automation tools to select from to ease your marketing burden. Some of the best social automation tools are discussed below in this article.

Best Social Automation Tools

1. Agorapulse


If you are looking for a very versatile social automation tool, Agorapulse is the one you should consider. They work on social media platforms like Twitter, Facebook, LinkedIn, Youtube, and Instagram. Agorapulse fosters collaboration among different teams to achieve a common goal.

They can take charge of so many activities concerning your brand. They help to organize your content calendar by making proper scheduling, rescheduling and planning your posts. Another feature they possess is an inbox where they detect all your interactions.

2. Zoho Social

Zoho Social

What your brand needs is a social automation tool that can match the business demands and innovations of the modern world. One of such capable social automation tools is Zoho Social. They are adept when it comes to satisfying the needs of their clients. They foster collaboration between team members and keep tabs on social engagements involving your brand.

Zoho Social’s planning feature is limitless. They also help to generate data from engagements, analyze, and use them in promoting your brand. They can operate on various social media platforms, including Instagram, Facebook, Twitter, LinkedIn, and Google My Business.

3. Meetedgar


If you are looking for a social media automation tool that is distinct in approach and result, then you have to look the way of Meetedgar. Their entire services are of top quality than many automation tools out there. They have one of the best content scheduling features around.

One interesting thing about using this tool is that it has a content saving feature to save content after it has been scheduled for posting. They cover many social media platforms like Facebook, Twitter, Instagram, Pinterest, and LinkedIn.

4. Sendible


One interesting thing that makes this social media automation tool stand out is its capacity to schedule content for uploading in a greater period. This could be months or even longer. Sendible takes charge of your profile or channel and makes the most of it.

Sendible also shows flexibility because you can control how your contents go out on various social media platforms. That means you can adapt your posts uniquely to fit into each social platform. These are some of the things that make Sendible a good social media automation tool.


If you want a credible social media automation tool that offers a free plan, then look no further than They are adept at generating good content for marketers. They can help you generate niche topics, exchange ideas and foster engagements with people that share similar interests.

The content director feature of can help generate content from any material available. Sharing ideas across different social media platforms is another feature it has. They make the generation of good content relatively easy by allowing users to make use of certain keywords. Thus, is ideal for any marketer that loves the dynamics of innovation.

6. CoSchedule


Productivity is the hallmark of CoSchedule. They ensure that their clients, be they established or not, end up with the desired result. They make use of WordPress and take your content to the target audience with relative ease.

One interesting feature that this social media automation tool boasts of is the “Top Content Report.” It acts as a feedback process. They provide you with data and analysis concerning the performance of content you have uploaded on social media platforms. This helps you be aware of how your marketing operations are performing and whether or not changes are required.

7. Buffer


One well-known social media automation tool you should know about is certainly Buffer. Their scheduling feature is of top quality. They cover several social media platforms, including LinkedIn, Twitter, Instagram, and Facebook. They also have a Pinterest feature which is available only on the pro package plan. The only disadvantage of using Buffer is that the number of social media platforms on display is limited for those on the lower package.

Buffer’s default scheduling feature is good to use, but you can also modify it to fit your needs if you want.

8. Sprout Social

Sprout Social

If you want to achieve success in marketing, then Sprout Social is one social media automation tool you should consider. They help with organization and assigning activities to team members. They also have an ad running feature that allows users post ads on social media platforms. Some of their features include the tool scheduling feature and analytical feature. Whether your brand is established or you are just starting out, Sprout Social is suitable for all.

9. BuzzSumo


One important social media automation tool that can help grow your brand is BuzzSumo. With them, you are sure to get an in-depth knowledge of how content marketing tactics work. This way, you are sure to go straightforward with exactly the schemes that would yield positive dividends. They can help you develop good content by generating keywords that are relevant to your niche.

One of the reasons BuzzSumo has become one of the best social media marketing tools is its adeptness to detect what your competitors are doing and use such analysis to help you grow. Thus, to stay relevant and be there at the top of the ladder with others, you should consider using BuzzSumo.

10. Hootsuite


Hootsuite is a multi-dimensional social media automation tool that marketers love to use. It has enough and variant features that can handle several social media platforms. Most established and popular brands make up the bulk of their client list. They aren’t suitable for start-ups that are mostly running on a tight budget. This is because their plans are quite expensive and their features are sophisticated.

With Hootsuite, you can operate on several social media platforms simultaneously. They also have an alert feature that keeps you aware of your brand or content engagements and how well they are performing.

11. ShareIt


If you need social automation to feed you with fresh ideas for content creation, you should choose ShareIt. There are many instances when you would lack good ideas to make your content stand out. This bot will feel like a blessing at such moments.

And one good thing about this content-generating tool from the stables of SocialPilot is that it is free. When you enter a keyword considering your niche, ShareIt comes up with inciteful content from popular names that you can use in fashioning your own.

ShareIt affords you the opportunity to posts pieces across various platforms like Facebook, Twitter, and LinkedIn.

12. SocialPilot


Another credible social media automation and analytics tool is SocialPilot. They serve all types of businesses, be it established or small. They have a rich array of features that serve different purposes. Amongst these features are the social media scheduler, calendar manager, and client manager.

One other interesting thing about this social media automation tool is that they operate on many social media platforms. These include LinkedIn, Facebook, Pinterest, Twitter, Instagram, and TikTok.


What are social media automation tools used for?

They are used to optimize your social media activities and help you save time on managing your social media platforms.

Yes. The tools can be used across every social media platform.


We have talked about how factors like higher demand, advancement in technology, and stiffer competition among businesses themselves have made brands look for novel approaches to attain success. This has caused marketing as a tool in itself to change faces over the years.

And this, in turn, has given rise to social media automation tools. And if these tools are properly utilized, marketing your business would yield great results. That is why we have put together this list of social media automation tools, and we are certain you would find a suitable one that can take your business forward.


Written by Alexis Kestler

A female web designer and programmer - Now is a 36-year IT professional with over 15 years of experience living in NorCal. I enjoy keeping my feet wet in the world of technology through reading, working, and researching topics that pique my interest.